CfA MOOC Platform Audit
2023-03-09
LearnDash Reports (2017 – 2022)
Google Analytics (2022)
Contents
Overall Trends
Course Trends
Key Insights
Overall Trends
Scoping the bigger picture.
Enrolment
High = 2018
Low = 2017/2019
Trend = Downwards
Active & Completion Rate
High = 2021
Low = 2019
Trend = Downwards
| Active Rate | Completion Rate |
Average | 82.1% | 35.4% |
2017 | 100% | 33% |
2018 | 95,3% | 28,0% |
2019 | 93,7% | 23,8% |
2020 | 78,5% | 26,9% |
2021 | 75,8% | 58,7% |
2022 | 61,8% | 42,0% |
Sign Ups per Month
High: March, April, August, September
Low: January, February, November, December
URL/Link to relevant site
�2022�Demographics
Male
56.7%
Female
43.3%
Age 25 – 34 = 32%
Device: Desktop (77.1%) Mobile (21.81%)
(Further market segmentation for SEO?)
�2022�Demographics
World
India (15.53%)
USA (14.17%)
Pakistan (11.02%)
Africa
Nigeria (10.35%)
Kenya (6.63%)
South Africa (1.84%)
English (US) = 56.1%
English (UK) = 15.32%
French = 2.63%
�2022�Traffic Drivers
Courses = 5.56% of all traffic (limited footprint?)
Avg. Session = 264 seconds (4.4 minutes)
Pages per User = 1.78
Visitor Return Rate = 18.8%
| Rate | Avg. Session | Pages per Session |
58.33% | 02:29 | 3.31 | |
20.83 | 04:21 | 3.53 | |
Blogger | 13.39% | 04:15 | 3.10 |
YouTube | 1.39% | 01:22 | 3.00 |
| Rate |
Direct | 71.0% (CfA team may be shifting weight) |
Organic Search | 20.4% |
Referral | 10.2% |
1% | |
Social | 0.05% |
Social Media
Acquisition
Course Trends
24 courses currently on the platform
A bug?
76388 users (97%) with 1900 starting year and no other course data.
Some are still be active on the site
No steps completed.
Pattern of total steps (8,10, 15, or 33
�Bug Suspect�No. 1
Course: How to use Check for Fact-Checking
Enrolment: 36598 (all have 1900 start year)
No other course data but still active with new sign ups.
Same name, different surnames &
Weird email addresses:
47.5% of entire platform cohort
�Bug Suspect�No. 2
Course: Social Media Viral Storytelling
Enrolment: 36594 (all have 1900 start year)
No other course data, still active with new sign up.
Same name, different surnames &
Weird email addresses:
47.5% of entire platform cohort
�More Suspects…
Courses: Spread across course catalogue
Enrolment: 1554 (all have 1900 start year)
No other course data, still active with new sign up.
Same name, different surnames &
Weird email addresses:
Open Data for publishers (100% of enrolment)
Open Data for government (98% of enrolment)
Open Data for government (91% of enrolment)
Introduction to Data and Exploratory Data Analysis
(87% of enrolment)
�Top Enrolments & Completion Rate�(bug profiles removed)
| Enrolment |
Verification + Verification_ (different courses) | 169 +43 |
Multimedia Storytelling | 166 |
Investigative Reporting | 77 |
Data Journalism | 54 |
Digital Security | 47 |
1276 Real Enrolments
674 Active
Key Insights
�A few ideas…�(deep cleaning required)
Enrolment
Need for targeted marketing to curb downward trend
Active and Completion Rate
Monitoring system with reminders?
Sign ups per Month
Positive March-April and August-September trend
Traffic Drivers
More mobile targeted marketing
Email newsletter (Amisi’s idea)
Course Trends
Mass unenrolment of docile accounts and more security for enrolment process (anti-robot)
Target new site design launch with top active courses
Deep cleaning required!
5 Courses are better placed as lessons
Clear naming system needed
This presentation: