1 of 17

Replendish

food lives on

Note: view speaker notes below for script

2 of 17

Our Opportunity: The Issue of Food Waste

3 of 17

Secondary Research: Macro Perspective

statista.com

4 of 17

Secondary Research: Source Breakdown

statista.com

5 of 17

Secondary Research: Financial Impact

in billion US $

6 of 17

Primary Research: How much do people care?

Note: Survey results from a convenience sample of 25 Drexel University freshman

Joel: Through our secondary research, we were able to understand the physical state of the issue. Through our primary research, we were able to understand the mental state of the issue. In the interest of controlling for confounding variables, our survey considered only American college freshman at Drexel University. They were offered to participate in the survey in a convenience sampling method, with many of the survey respondents residing in the same residence hall as Joel, the survey conductor. Several questions in our survey were aimed towards testing how aware people are about food waste, how much those people care to not waste food, and the degree to which they believed the issue of food waste ought to be addressed. Our results indicate that the issue is fairly well known, that the majority of people--though with high variability--take care not to waste food, and that there is strong belief that the issue of food waste ought to be addressed. The fact that the importance of addressing food waste is stronger than the extent to which people make sure not to waste food illustrates that though these people care about not wasting food, they aren’t willing to go out of their way for it. In all, it’s evident that there is strong potential demand for business that provides incentive to combat food wastage.

7 of 17

Our Solution: Replendish?

8 of 17

How we work

Peer-to-peer food sharing platform
Givers/Takers, smart lockers, registration
App interface
Menu, locational availability, access codes
Food credits
Business-to-peer: Purchase excess food at discounted prices

Joel: For one ecosystem, our app connects customers with food vendors in their area looking to sell off excess food. These restaurants get the chance to recuperate revenue from food that would otherwise go to waste and provides people in the area with cheaper food.

Joel: On the second ecosystem, we provide a platform for peer-to-peer food sharing. When a “giver” has food items (not including home-prepared ones) that he/she isn’t willing to use and is likely to throw out, you can deposit them at “smart lockers” set up at a variety of grocery store chains. A giver will have to register with personal information, SSN included for a background clearance. The food must be good as new. In order to do so, you scan the locker’s code on the app so the system knows which locker the food is being placed in, select the type of item you are depositing, and its expiration date. Givers must register with Replendish

Joel: On the third ecosystem, the food items that are available at different locations are put on a sortable menu on the app alongside giver usernames and their respective “credibility ratings”. To be able to pick food up from these lockers, “takers” will need to pay a small subscription of $5/month. Once a food item has been identified, the taker can get an access code which will allow them to open the locker.

Joel: Here’s how the ecosystems interlock: if the taker approves of it, he can give the transaction a thumbs up. The thumbs-up will provide the giver credits with which he can use on food from partnering vendors. A thumbs-down will not give the giver credits and also reduce the giver’s credibility rating. Once a user hits a certain poor threshold proportion of thumbs-up to thumbs-down, he/she will have their account rescinded. Comments (or reviews) can be written along with the thumbs-up/thumbs-down.

Stores will be compensated on a per/transaction basis.

9 of 17

Primary Research: How do people feel about the idea?

Note: Survey results from a convenience sample of 25 Drexel University freshman

Joel: From the same primary research survey that considered only American college freshman at Drexel University, we were able to gain tremendous insight into how comfortable people were with the concept of peer-to-peer food sharing and purchasing unsold food from restaurants. Clearly, there’s a high interest in being able to get cheap unsold food, as demonstrated by the pie chart. What’s intriguing is the contrast between the answers of the other two questions. When confronted with the concept of peer-to-peer food sharing, the majority respondents gave confidence ratings of below 5. However, when the subsequent question clarified that there would be a credibility rating involved, then the answers drastically shifted to the right. These results indicate how critical trust is in our system. Just like how Uber uses their rating system to maximize ride quality, it’s critical that we monitor the quality of our givers for the best user experience.

10 of 17

Target Market

Givers	Takers
Businesses (bakeries, restaurants, hotels etc.)	Generation Z Millenials Cost-conscious Just over 90% say they use coupons to plan their shopping list (source)
Higher income individuals	Lower-income individuals

Joel: The peer-to-peer user base has been dominated by Millennials. These American and German Millennials, caucasian Millennials in particular, are typically very cost-conscious and want things quickly and conveniently. At the same time, they are great when it comes to interacting with app interfaces and other online dealings. They are the perfect target market for our app. The takers and givers target markets are to be different in terms of income. People are more likely to go buy new food before taking food as part of peer-to-peer sharing. As a result, users engaging in the taker aspect of our ecosystem are there on the basis of an inferior service. On the giver side, you are likely to have less users who are struggling financially. These people have food stocked in their pantries, but just want to give it away in the interest of not preventing food waste (one of the reasons they joined in the first place) and to earn some credits which can go towards purchasing unsold food from nearby restaurants at discounts.

Note:

ust over 90% say they use coupons to plan their shopping list (source)

11 of 17

Competition Summary

OLIO

Too Good To Go

Winky: One of our top competitors is a British food sharing app called OLIO, which was founded in July 2015. OLIO is available in 49 countries with roughly 1.4 million users. According to their website their users have shared over 2.4 million portions of food. Last year OLIO was able to raise $8 million of investment.

Winky: Besides offering a platform for businesses to sell or donate their surplus food items to customers, OLIO is also a peer-to-peer platform where people can offer their food items but also non-food items such as clothes, tools etc. to other people. Businesses and locals can choose to charge for an item but it has to be at least 50% off the original price.

Winky: To collect these items, customers can either pick it up at the participating stores, arrange a time and location if it is peer-to-peer or make use of the several drop box locations at shops, cafes and restaurants supporting OLIO. These drop box locations are currently only available in the UK.

There is also a star rating system on OLIO to help identify if another user has successfully shared in the past and was courteous and timely.

Winky: OLIO also has a “Food Waste Hero” programme which arranges for volunteers to go to food businesses and pick up and redistribute unsold or unserved food at the end of the day. For this service OLIO charges large businesses.

Winky: Another competitor which is only available in 9 countries in Europe is the app Too Good To Go. Too Good To Go is similar to OLIO as it provides a platform for businesses to sell surplus food to people who are willing to rescue this food. Customers get this food at an at least 50% discounted price and can collect it from the stores at a pre-set collection time. They do not offer delivery nor do they have any drop boxes.

12 of 17

Competitive Advantage

Smart lockers

Credit system

Winky: Due to our wider array of services we will have a competitive advantage over our top competitors: Instead of just delivering food for businesses who participate in a programme, like the “Food Waste Hero” programme OLIO offers, we will deliver all food items to customers if requested. While OLIO has some drop boxes in the UK, we will offer upgraded drop boxes, so called “smart lockers”, at several locations. Rather than having one box with several items in it, our smart lockers enable givers to place their item in one individual locker and make it easier and quicker for takers to identify the items they are searching for. In addition to a star rating system, we will also incorporate a credit system to give users more incentive to actively participate in the app. This differentiation strategy, achieved with innovation and by providing additional customer service, will ensure higher demand and a competitive advantage.

13 of 17

Promotional Strategy

14 of 17

Product Highlights

A platform for peer-to-peer food sharing.
Discounted surplus restaurant food
Limiting food waste
Save money
Connects customers with food vendors in their area looking to sell excess food.

Will: As we doing research on American food waste, we recognize that food waste has one the biggest problem in the United States. More than a third of food produced in America becomes food waste. This is caused by the unconscious or conscious state of throwing food away as waste. Snacks half eaten as well as excess food purchased but not finished leads to the high percentage of food waste in the U.S.. “�“Replendish” is an app that give resturants/peoples(the giver) the opportunity to sell their excess food in a relative low price to the people(the taker) that’s needed. We provide a platform for peer-to-peer food sharing. We will have a station set up called as “smart lockers” at a variety of grocery store chains, the “giver” will be able to deposit their excess food to the deposit point and the “taker” will be able to receive their food from the station. The method we used to make sure the foods provided by the giver are safe to consume is to have them register in-app with personal information to clarify their identity, a SSN must be included for background clearance. As we become conscious that food waste has become a problem across the world, and it’s reaching to a higher percentage every year, but through our ecosystem of “Replendish”, it will definitely help people process their excess food in the most efficient and valuable way.

15 of 17

Promotional Strategy

Social media advertising
SEO Optimization
Social media influencers
Mention: If someone uses your name, you’ll know about it and can interact—before the world has formed opinions.
Retargeting Ads: If a site visitor accepts our website cookies, we can track them via a retargeting pixel
Referral system

Joel :Our philosophy, “food lives on”, is a way of life, something that should be part of culture. We believe that having a social media influencer take on our service and illustrate it as convenient and noble would work well as we are a company that’s tackling a societal issue. We also believe that since social media is where people are observing the current social state of their world, advertising through social media platforms would be a fitting place, especially considering that our target market is primarily Millennials (who are usually heavy on social media use).

Joel: When it comes to a peer-to-peer service like ours, managing reputation is everything. We believe that using Mention to monitor the web and take on any threats to our PR before they cause damage would be instrumental in managing client predilections.

Will: About 90% of consumers are influenced by ads. Putting ads on social media platform will significantly improve the reputation of our brand/app. Google, facebook, instagram and etc, those are the daily website visit by our hidden customers. Search Engine marketing allows you to bid on advertising keywords through an auction. The banner of our app will placed above the top-ranked search results for those keywords. We will pay only when the viewer clicks our ad.

Will: Referrals: we can use this as a way to drive customer acquisition. For instance, every users gets a code of themselves, if they recommend our app to their friends and attract new user to download our app and confirm it with the code, they will receive a short-term reduction in their subscription cost.

NOTE:

Social media (social media usage) and influencers
TV advertisement (media use)

16 of 17

Distribution/Pricing Strategy

Free to App Download
Takers: small subscription | Givers: free to join

Takers: Incentivizes them to make use of the service
Givers: Food they provide is what keeps system alive

Businesses: pay a small subscription
Locker partners: gain fraction of revenue generated by lockers

They gain from having the opportunity to

turn over unsold inventory

Will: Our early marketing idea will be publishing our app to major app stores like the apple app store and the google play store for free. We will then collect reviews from users to see the areas for improvement on our app.

Joel: The three entities in our system--takers, givers, and businesses--will all be priced differently. Takers will be charged a $5/week (market as “less than a dollar a day”) subscription fee. This number will hold for the launch of our business and may be adjusted in response to the market our business creates. Givers will join for free. The food they provide is the lifeblood of Replendish and maximizing the amount of givers that opt to join is a top priority. Businesses that sign up to sell of excess food will also pay a small subscription as they are investing in us in the interest of gaining returns in the form of sales on items that typically go to waste.

+Start local and then expand like uber

17 of 17

Producing Final Video

We will use WeVideo, a collaborative, web-based video editing platform which works in any browser. We will plan out scenes that will be indicative of our service, create a model app interface, work separately to create the video components and then stitch them together in WeVideo.