How could action from Pressure Groups affect the Marketing Mix of a business?

Discuss: Pressure Groups

A collection of individuals who have a common cause and campaign to achieve it

Pressure Groups such as Extinction Rebellion, Searchlight and UK Uncut have changed how UK businesses use the 4P’s. For example; fur no longer being used in clothes

Discuss: Pressure Groups

Sustainable production methods would include:

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• Use of renewable sources of energy such as solar/wind

• Means of transport that do not cause pollution such as electric cars

• Making products from recycled or renewable materials

• Producing goods and services without use of chemicals

Pressure groups, such as Extinction Rebellion (XR) and Greenpeace, have taken action over the last 30-40 years to encourage businesses to be sustainable.

The Environment - Pressure Groups

Once in your seat please open your books and find your Levi’s Teacher Assessment response.

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Then read my feedback given

Do Now:

Analyse Exam Technique - Teacher Assessment 5

General Feedback:

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1. Use of THIS IS BECAUSE generally used well and correctly to explain your answer and also gives you one link and a chance to get context in there

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• SO WHAT? was written as feedback quite a bit!!

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Make sure you are adding enough links to develop

your answer enough

Purple Pen Feedback - “Analyse” Levis Teacher Assessment

How Many Marks?

This is because…

Answer is okay, explanation is not valid though so big marks lost here

Purple Pen Feedback - “Analyse” Levis Teacher Assessment

This is because used well

Purple Pen Feedback - “Analyse” Levis Teacher Assessment

1. REVIEW the feedback in your books

and on the feedback sheet you stuck

in your books last lesson

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2. Now IMPROVE your answer using the suggestions/feedback given to you.

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• This may involve re-writing in purple all/part of your answer OR making a note on what you could do to improve next time

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• If you got 6 marks then use the time to try and find a local business that uses sustainable techniques in their business activities

THEME ONE

THEME TWO

Investigating Small Business

Building a Business

1.1 Enterprise & Entrepreneurship

1.2 Spotting a business Opportunity

1.3 Putting a business idea into practice

1.4 Making the business effective

1.5 Understanding External Influences

2.1 Growing the business

2.2 Making marketing decisions

2.3 Making operational decisions

2.4 Making financial decisions

2.5 Making human resource decisions

YOU ARE HERE!!

THEME 2 – BUILDING A BUSINESS

2.1 Growing the Business

Business Growth

Changes in business aims and objectives

Business and Globalisation

Ethics, the environment and business

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2.2 Making marketing decisions

Product

Price

Promotion

Place

Using the marketing mix to make decisions

2.3 Making Operational Decisions

Business operations

Working with suppliers

Managing quality

The sales process and customer service

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2.4 Making financial decisions

Business calculations

Understanding business performance

Business Studies Road Map

2.5 Human Resource Decisions

Organisational structures

Effective recruitment

Effective training and development

Motivation

You are here

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What is “The Marketing Mix”

2.2 Making Marketing Decisions

The ingredients needed to produce a marketing strategy normally known as the “4P’s”

Destination Question:

What is the “Design Mix” and when will a business use it?

Title -

PRODUCT Development: Design Mix

When developing a new product, a business will consider many features carefully.

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In particular, when researching and developing their product they will use the Design Mix to help them design their product, focusing on three different aspects:

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1. Function - Features of the product that help it do what it is supposed to do
2. Aesthetics/Appearance - The attractiveness of the design of a product
3. Cost of production - How much

will it cost to make

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If developing a washing up sponge, where do you think it would be placed on the Design Mix?

Aesthetics/Appearance

Cost of production

Function

Why would a business consider the different elements of the Design Mix?

Plenary:

Aesthetics/Appearance

Cost of production

Function

What about a Bic Biro? - Why?

Title -

PRODUCT Development: Design Mix

Aesthetics/Appearance

Cost of production

Function

Finally - What about a can of Coca-Cola? - Why?

Title -

PRODUCT Development: Design Mix

Aesthetics/Appearance

Function

Cost of production

An example of a 12 mark question involving the Design Mix might ask you to “evaluate” the importance of Aesthetics in the design mix.

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i.e. how important is aesthetics when a business is designing their product.

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Which one do you think is the most important? Why?

In your “Marketing Mix Report”...

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Title - PRODUCT Development: Design Mix

Curiosity

Pride in your work

Professionalism

Your Task:

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1. Draw the Design Mix triangle in your books
2. Research your business again

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• Draw the products on the right, which Apple sells, onto your Design Mix triangle to show which element

YOU THINK Apple focused on the most during the development of this product.

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• Write a quick sentence below the triangle to explain your reasoning for placing the product there.

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Aesthetics/Appearance

Function

Cost of production

Title - PRODUCT Development: Design Mix

Now recreate this work (design mix AND your reason) onto a new slide in the Marketing Mix Report that you started last lesson.

Your Task:

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• Draw the Design Mix triangle in your books
• Research your business again

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• Draw the products on the right, which Apple sells, onto your Design Mix triangle to show which element

YOU THINK Apple focused on the most during the development of this product.

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• Write a quick sentence below the triangle to explain your reasoning for placing the product there.

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Aesthetics/Appearance

Function

Cost of production

Title - PRODUCT Development: Design Mix

Now recreate this work (design mix AND your reason) onto a new slide in the Marketing Mix Report that you started last lesson.

If you said that the iphone 15’s focus is aesthetics and function…how is this reflected in the adverts we see about it on TV?

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What word (beginning with I) does this show about Apple’s Marketing mix?

Aesthetics/Appearance

Function

Cost of production

Title - PRODUCT Development: Design Mix

How would this phone compare to the SE or the 15?

Your Task:

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• Draw in or stickin the Design Mix triangle in your books
• Research your business again

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• Draw ONE of the products on the right that Apple sells onto your Design Mix triangle to show which aspects

YOU THINK your business focused on the most during the development of this product.

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• Write a quick sentence below the triangle to explain your reasoning for placing the product there.

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Aesthetics/Appearance

Function

IMPORTANT - BE NEAT AND TIDY - This work will form part of your PROFESSIONAL “Marketing Mix” report

Cost of production

Title - PRODUCT Development: Design Mix

Now recreate this work (design mix AND your reason) onto a new slide in the Marketing Mix Report that you started last lesson.

Ext: Find another product that Apple sells that you would put in a different place on the Design Mix Triangle.

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Then say why you put this there…

Subscribe on YOUTUBE to recieve videos and to help aid revision throughout next year on topics you want/need to hear about again…such as this one

https://www.twoteachers.co.uk/post/the-three-key-factors-of-the-design-mix-aesthetics-function-and-cost

Challenge

1. INDEPENDENTLY: Go to Google Classroom and there you will find an empty set of slides for you to start creating your piece of work for this next unit
2. Start the first slide by adding pictures about your company… Professional Presentation is VERY Important
3. Then research your chosen business and create introduction slides about your business

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Curiosity

Pride in your work

Professionalism

YOU WILL ADD TO YOUR SLIDES OVER THE NEXT FEW WEEKS SO DESIGN THEM CAREFULLY

You MUST include the following:

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• A brief history of the business. You can include present day info about them too.
• What are their most successful products?
• Latest sales figures (revenues, profits, market share etc.) (check out google finance to help)
• Detailed information about several of their competition
• An facts that you can find about your business?

Plenary

1. When would a Design Mix be used by a business?
2. What are the three aspects considered on a Design Mix?
3. What are the four elements of the Marketing Mix?
4. Why might a business not be too concerned about the Cost of Production when looking at the Design Mix of a new product?