Ching-Wen Chen� National Taipei University of Technology�

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Introduction to

E-Commerce Course

Introduction to the course objectives

Course Objectives Introduction

• This course aims to help students understand e-commerce through a blend of theory and practical application. Specifically, students will:
• Learn the development history of e-commerce.
• Understand the main types and operation modes of e-commerce.
• Explore the seven types of e-commerce business models.
• Learn how to apply online marketing strategies such as SEO, social media marketing, and email marketing.
• Develop practical skills in
• building e-commerce websites,
• Combinde client side and server side operation.

This course is divided into two parts

This course is divided into two parts

• 1. Theoretical part:
• The Introduction about history and current status of e-commerce.
• 2. Practical part:
• Build an e-commerce website.
• Embed code to track customer behavior.
• Analyze website traffic.
• Search engine marketing（SEM）

The history and current situation of the e-commerce

History and current status of e-commerce

• 1. Theoretical part:
• The history of e-commerce.
• Explore the common paths of e-commerce development for Taiwanese e-commerce companies.
• Four common strategies for internet marketing.
• The two major trends in e-commerce: Mobile commerce and cross-border e-commerce.
• Supply Chain Management is the key to the competitiveness of Fast Fashion E-commerce.
• Social commerce and influencer economy using UGC for marketing are new trends.
• Seven main types of e-commerce.

About Course Content �The teacher’s idea is…

About Course Content �The teacher‘s idea is…

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About EMI�The teacher‘s idea is…

About EMI�The teacher‘s idea is…

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Practical Section

Practical Section�The class will be conducted in a hands-on manner.

• Learn the client side web technologies for e-commerce websites (Html + CSS, Javascript).
• Learn the server side web technologies for e-commerce websites (PHP + MySQL).
• Learn how to use embedded code (JavaScript) to track customer behavior.
• Apply SEO techniques and responsive web design (RWD) to improve website ranking in search engines.
• Use Google Analytics (GA) to analyze website traffic.

Course outline

Course Syllabus

• Week 1: Course Introduction�Week 2: Definition and development history of e-commerce, types of e-commerce (B2B, B2C, C2C, etc.), common development paths for Taiwanese e-commerce companies to develop e-commerce platforms.�Week 3: Seven ways to run e-commerce: Build your own e-commerce platform, sell on third-party platforms, micro-businesses, social e-commerce, subscription e-commerce, dropshipping model, affiliate marketing.�Week 4: Four common strategies for online marketing: SEO-SEM to drive traffic, social media marketing, email marketing, content marketing to build brand image.�Week 5: Practice: Architecture of e-commerce website development (including front-end platform, back-end platform, and database), development of front-end e-commerce website (Html + CSS).�Week 6: Practice: Basic code for tracking customer behavior: JavaScript.�Week 7: Practice: The first important technique of SEO for online marketing, improving ranking in search engines.�Week 8: Practice: The second important technique of SEO for online marketing: Responsive Web Design (RWD).�Week 9: Midterm Exam.

Course Syllabus

• Week 10: Supply Chain Management is the key to the competitiveness of Fast Fashion E-commerce --> Take Zara and SHEIN as examples.�Week 11: Cross-border e-commerce is the current trend in e-commerce --> Take SHEIN, Temu, and Amazon as examples.�Week 12: Big Data Analytics in E-commerce: Real-time analysis of transaction data, customer browsing behavior analysis, accurate recommendations, analysis of market demand, risk management --> Take Netflix, SHEIN, and Amazon as examples.�Week 13: Social Commerce and Influencer Economy: Using UGC for marketing is a new trend --> Take Xiaohongshu and SHEIN as examples.�Week 14: Practice: Setting up a website and practice: Apache + PHP + MySQL, back-end platform construction technology: PHP (1).�Week 15: Practice: Back-end webpage integration with database technology: PHP + MySQL (1).�Week 16: Practice: Back-end webpage integration with database technology: PHP + MySQL (2).�Week 17: Practice: Using Google Analytics to track and analyze customer traffic.�Week 18: Final Exam.

Grading method for the class

Grading method

• Regular performance: 25%
• Class Participation
• Pratice hands-on examples in class, then use Zuvio for grading points
• Homework: 15%.�Midterm Exam: 30%.�Final Exam 30%.

Textbook, Reference Books, and Materials Website

Textbook, Reference Books, and Materials Website

• No designated textbook.
• Course uses the teacher's materials website:
• https://acupun.site/lecture/Ecommerce_emi/

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Teacher's Relevant Industry Experience

Industry Experience 1: E-commerce app and server-side website design.

• Industry Experience 1: Developed an art auction website and created an Art Auction App for Taiwanese companies.
• PHP+smarty、
• Bootstrap、
• Jquery mobile、
• Javascript

Industry Experience 1: E-commerce app and server-side website design.

Industry Experience 2 E-commerce app and server-side website design.

• Industry experience 2: Mobile version of the forum program (written for a Hong Kong company).

Industry Experience 3： E-commerce app and server-side website design.

• Industry Experience 3: Build a remote healthcare system for a Chain clinic in mainland China

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Industry Experience 3： E-commerce app and server-side website design.

Industry Experience 3： E-commerce app and server-side website design.

Go to Zuvio

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