Claudia De La Macorra, Kasey Bendoni, Candy Wang, & Alexa Moffitt

Topic/Research Question

Topic

• Connectedness/Loneliness: Social media has often been associated with a lack of connectedness, that is social isolation and loneliness

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Research Question

• Does using Daily Haloha make users feel more connected and less lonely?
• Does devoting more time towards reading responses and answering the question make users feel more connected or lonely?

Methods

Survey Testing

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• 76 Participants
• 23 male
• 38 female
• Friends and family of students in Social Media & Contemporary Society
• Tracked their sense of connectedness from using the app for 7 days
• Sent survey out via email
• Pre questionnaire
• Post questionnaire
• Likert scale

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1. On average, how much time do you think you spend on answering the question of the day?
2. On average, how much time do you spend on the daily Haoha wall per day?
3. I felt I was engaging with others on the app.
4. I could relate to the other users responses.
5. I felt connected to other users responses.

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• I felt a sense of inclusivity after reading the posts on the Daily Haloha Wall

I felt isolated after reading the posts on the Daily Haloha wall

• I felt alone after using the Daily Haloha app

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Results

GENDER

RACE

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Connectedness by race

Isolation by race

• Mean of inclusivity: 3.41
• Mean of isolation: 2.09
• Mean of connectedness: 3.57

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Meaning of Results

• Gender and race are not main reasons that affect how people feel after using the app
• We were not able to see if devoting more time on app make users felt more connected/included
• Can test this if we have opportunities later on
• People overall felt more connected and included after using the app
• People felt less isolated
• But the results were kind of muturals

Reasons why results may be mutual

• Time users spent on daily Haloha
• Need more features?
• Need to conduct on more users to know further

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Recommendations

• More ways to keep users engaged and connected
• Adding another wall with the mood of the day
• Option to add a positive and negative of the day
• What made you happy today? Expressing your day in a picture
• Random user assignment

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Reference List

• Baltacı, Ö. (2019). The Predictive Relationships between the Social Media Addiction and Social Anxiety, Loneliness, and Happiness. International Journal of Progressive Education, 15(4), 73–82. doi: 10.29329/ijpe.2019.203.6
• Yang, C. (2016). Instagram Use, Loneliness, and Social Comparison Orientation: Interact and Browse on Social Media, But Don’t Compare. CyberPsychology, Behavior & Social Networking, 19(12), 703–708.https://doi-org.libproxy.chapman.edu/10.1089/cyber.2016

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• Yavich, R., Davidovitch, N., & Frenkel, Z. (2019). Social Media and Loneliness--Forever Connected?. Higher Education Studies, 9(2), 10-21.

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Thank You!