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Shared Assets �Delivery Plan�2025-2028

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Working with people and land for a just future

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www.sharedassets.com

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Strategy summary

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www.sharedassets.org.uk

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Strategy 2025-2030

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During 2024-25 we developed a 5 year strategy which includes:�

  • Our system change approach
  • Theory of change
  • Values and principles
  • Our role as movement infrastructure
  • Who we work with and value exchange
  • Policy context / PESTLE / SWOT analyses
  • Goals and objectives
  • Activities
  • How we work and how we centre justice
  • Financial model
  • Monitoring and evaluation
  • Communications strategy

You can find our full strategy here

www.sharedassets.org.uk

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A systems change approach

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Taking a systems change approach

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The Berkana Institute ‘Two Loops’ model shows the curves of the dominant system dying and a new system rising to replace it.

We are applying this model to our approach to changing the land system.

The emergent system forms as new approaches connect and form networks and communities of practice, growing their influence and eventually superseding the old.

At the same time, the dominant system declines, and there is work to do in supporting the death and composting of the elements that won’t be carried forward.

�Parts of the dominant system - including its resources - need to make the transition to the new, adapting to the emerging paradigm and find their place in the emergent system.

www.sharedassets.org.uk

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System outcomes

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Land is seen and treated as a common good not a commodity���

Our land system is fair, regenerative and just

People are able to create livelihoods with the land that benefit them, the land and their communities�

Communities are able to influence land use decisions that impact them

Everyone is able to feel a sense of belonging to the land

The outcomes we are aiming to achieve for a transformed land system are:

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Supporting system �change

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Movement building: ��building relationships and infrastructure that:

put pressure on the dominant system to change / die��build new ways of working in the emergent system

Communications:��raising awareness of the emergent system to the dominant system��sharing information across the emergent system

Research:��developing knowledge of / with the emergent system ��and pioneers in the dominant system ��to inform the transition

Advice and support:

helping the pioneers scale, grow and transition to the new system

Resourcing and relationships:��building relationships with and securing resources from the dominant system to support the development of the emergent system

We have developed a suite of work streams that - working together and individually - support the work of changing the land system to deliver our system objectives and to provide the infrastructure to support and develop a wider movement for change.

These are:

Advice and support�

Research�

Movement building �

Communications�

Resourcing and relationships

www.sharedassets.org.uk

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Goals and objectives

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Three horizons model

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The Three Horizons Model helps visualize change by mapping current systems, emerging innovations, and transformative future visions across three time horizons.

We identified that our objectives for a future land system as set out in our theory of change fitted within this model as follows:

Horizon 1 (addressing immediate needs)

  • People are able to create livelihoods with the land that benefit them, the land and their communities.
  • Everyone is able to feel a sense of belonging to the land.

Horizon 2 (mechanisms to disrupt the current system)

  • All communities are able to influence land use decisions that impact them.

Horizon 3 (long term outcomes)

  • Our land system is fair, regenerative and just

www.sharedassets.org.uk

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Outcomes, goals and objectives

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We identified that in this strategy we wish to focus on delivering the long terms systems Outcomes in Horizons 1 & 2 as a way of working towards our Horizon 3 Outcomes.

We identified 10 year Strategic Goals for these 3 outcomes and added a 4th outcome which is focussed on the development of the organisation.

We then identified 5 year Objectives for each of the 10 year goals.

www.sharedassets.org.uk

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Work planning & themes

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We have identified a number of themes under which to organise our work - each of which will contribute to the delivery of one or more of our 5 year objectives

  • Private land ownership and use�
  • Public land ownership and use�
  • Community ownership and use�
  • Local mobilisation �
  • National movement building �
  • Decision making and governance �
  • Organisational development

www.sharedassets.org.uk

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Values and principles

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Values

The work we do as an organisation is founded on the values of:

  • Care: we take care of each other, the work, our partners and clients

  • Solidarity: we work actively to support and resource the work of others who share our ambitions for a more just, fair and regenerative land system and recognise how these are connected to historic and international struggles for land justice.

  • Justice: we work to dismantle the root causes of systemic inequality within the current land system, centring the experiences and needs of marginalised groups, particularly those who have been historically excluded from power and resources. �
  • Transformation: we aim to fundamentally alter the structures and systems that perpetuate inequality and injustice within the land system, rather than simply addressing individual cases of harm.

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Principles

The principles that guide how we do the work, and relevant to each member of the team, are:�

  • Autonomy: we should have the power to decide our own actions and enable others to do the same.�
  • Accountability: we are responsible internally and externally for ourselves, our work, our intentions, our words and our actions.

  • Bravery: we are willing to challenge the status quo and invite and support ourselves and others to work through difficult conversations and experiences together.�
  • Pragmatism: we recognise and work with the complexity and constraints of undertaking and supporting systemic change.
  • Intersectionality: we recognise that the interconnected nature of race, class, sexuality, disability, gender and other identity characteristics create overlapping and interdependent systems of discrimination or disadvantage.�

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Infrastructure for an emerging land movement

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Infrastructure for an emerging land movement

When we established in 2011 the land movement in the UK - outside of Scotland - was very underdeveloped and land was not a matter for political discussion or debate. The nature of the current land system was rarely questioned.

In 2016 we worked with others to host Land For What? - a two day event which attracted over 400 attendees and featured a range of sessions, speakers, and interactions, exploring the intersection of land ownership, social justice, and environmental stewardship. The event led to the establishment of the Land Justice Network.

When the Land Justice Network ceased operating around the middle of 2020 Shared Assets developed a fuller role as infrastructure of the wider land justice movement.

We undertook the system mapping for The Land Justice UK website as a directory, signposting people to other active groups and resources in the UK land justice ecosystem. Since then we have:

  • Acted as fiscal hosts for Land in Our Names and Right To Roam Campaign, supporting them to incorporate develop as organisations
  • Been founding partners of Digital Commons Cooperative and LandMatch England
  • Supported the establishment of House of Annetta
  • Been hosting an annual Land Justice Gathering
  • Been co-facilitating the Justice Strand at the annual Oxford Real Farming Conference

Today there is a more established - although still emergent - land justice movement, land use and land access is once again a matter of public policy and debate, and there is growing literature about land ownership, land access and the colonial legacies of land ownership.

www.sharedassets.org.uk

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We are developing our infrastructure role through:

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Infrastructure development

Movement building

Convening �Supporting collective strategising and organising�Facilitating peer support and learning spaces

Advice and support

Legal structures and governance

Business plans and scaling up�Relationships and tenure

Fiscal hosting �Coaching and capacity building

Supporting / initiating the development of new organisations

Communications

Research

Knowledge creation�Learning, reflection and dissemination

Monitoring and evaluation

Resourcing and relationships

Aligning funders with the needs of the movement

Securing funding for the wider movement

Building relationships with resource holders

Information sharing �Narrative development

Development of shared communications platforms

www.sharedassets.org.uk

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To deliver our role, we:

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Convene

Support

groups to take ownership and management of land as a community, and those already stewarding land to build skills and capacity

Connect

landholders, wealth holders, infrastructure and membership organisations with marginalised groups: widening inclusivity, deepening commitments to justice, increasing intersectional work, and supporting collective action for a fairer system

groups and communities currently stewarding land, for peer-peer learning, to develop their projects and campaigns, and to rest and recuperate

Share

Develop

the wider movement, addressing inclusivity gaps and supporting the emergence of projects, initiatives and organisations to fill them

information and best practice, raising general awareness of the need for a fair land system to underpin a fair society

www.sharedassets.org.uk

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Activities

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www.sharedassets.org.uk

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Activities

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In our strategy we identify a number of themes which all our activities should be seeking to address:�

  • Private land ownership and use
  • Public land ownership and use
  • Community land ownership and use
  • Local mobilisation
  • National movement building
  • Decision making and governance
  • Internal organisational development

Below we set out activities that we will aim to undertake during 2025-28 in order to contribute to the delivery of our 5 year objectives

www.sharedassets.org.uk

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Private land ownership and use

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2027-28

Active business development based on business case and revised advice and support offer (A&S / R&R)

Developing partnerships and opportunities to support community ownership / management of more urban / non green space assets including data (A&S)

2025-26

Existing advice and support offer (A&S)

2026-27

Existing advice and support offer (A&S)

Developing business case and support offer for private landowners (A&S / Res / R&R)�

Comms on business case for private landowners (Comms / R&R)

Scoping experience / opportunities and needs with respect to more urban / non green space assets including data (A&S / Res / MB)

www.sharedassets.org.uk

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Public land ownership and use

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2027-28

Business case for county farms (Res)

Marketing revised support offer to developers (A&S / Comms / R&R)

Developing partnerships and opportunities to support community ownership / management of more urban / non green space assets including data (A&S)

2025-26

Pilot specific county farm estate (Res)

Existing advice and support offer - Parks governance etc (A&S)

2026-27

State of the county farm sector research (Res)

Existing advice and support offer - Parks governance etc (A&S)

Understanding of opportunity with respect to new garden developments (A&S)��Developing a support offer (A&S)

Scoping experience / opportunities and needs with respect to more urban / non green space assets including data (A&S / Res / MB)

www.sharedassets.org.uk

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Community land ownership and use

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2027-28

Real Planners Unit (A&S)��Delivery of capacity building programme (A&S)

Delivery of advice and support services with respect to systems and processes (Ops)

2025-26

Development of capacity building programme (A&S / MB)

2026-27

State of the sector research (Res)

Delivery of capacity building programme (A&S)

Real Planners Unit scoping (R&R / A&S / MB)

Develop advice and support services with respect to systems and processes (Ops)

www.sharedassets.org.uk

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Local mobilisation

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2027-28

Network coordination delivery (MB)

Continue online meet ups / learning spaces for local LJ groups (MB)

Mobilisation project delivery (MB)

2025-26

Pilot online meet ups / learning spaces for local LJ groups (MB)��State of the movement scoping (MB / Res)

2026-27

Making the case for Network Coordinator / Mobilisation (R&R)

Securing funding for Network Coordinator / Mobilisation (R&R)

Continue online meet ups / learning spaces for local LJ groups (MB)

www.sharedassets.org.uk

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National movement building

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2027-28

Support implementation of actions developed in movement strategy (MB / R&R)

Land Justice gathering and working groups (MB)��Deepen collaboration with Scottish LJ movement (MB)��Explore collaboration with Welsh LJ movement (MB)��DHJ delivery and DSJ development (DSJ)�

Development of the strategic funding infrastructure (R&R)

2025-26

Movement wide strategy (MB)��Land Justice gathering and working groups (MB) ��Scoping for comms collective / collaborative resource / narrative development (MB / R&R)

Securing funds for comms collective / resource / narrative development (MB / R&R)

Data for Housing Justice delivery (DSJ)

Mapping of funding landscape (R&R)

Briefing / think piece / blog series on funding for LJ (R&R)

2026-27

Support implementation of actions developed in movement strategy (MB / R&R)

Land Justice gathering and working groups (MB)

Explore collaboration with Scottish LJ movement (MB)

Comms collective shared resource development and platform published / gather feedback (MB)��DHJ delivery and integration with wider land justice (DSJ)

�Convening of funders (R&R)��Convening of the movement to identify strategic funding need (R&R)

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Decision making and governance

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2027-28

Briefings / comms / identifying partners re: citizen-led decision making about land use (Res / A&S / MB)��Securing funding for pilots (delivery years 4-5) (Res / A&S / MB)��

2025-26

Developing / securing funding for accountability panel (MB)

2026-27

Scoping / research re: citizen-led decision making about land use (Res)��Delivering accountability panel (MB)

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Internal organisational development

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2027-28

Achieve pay levels above UK average salary (for 4 day week)

Secure 2-3 months operating reserves

Develop infrastructure and identify opportunities re: finance for resourcing the movement

2025-26

Establish post transition governance ��Establish peer coaching��Finalise new statutory policies

Secure core funding

Explore how we bring more practitioner, activist and lived experience perspectives into the Governance Circle

Development of Operational role with responsibility for internal systems and processes

2026-27

Establish and implement wider policies:

  • of collective care and inclusive and anti-oppressive working internally and externally
  • and for ensuring quality and accountability and sharing power and leadership within the organisation

Develop relationships for resourcing the movement

Recruit more practitioner, activist and lived experience perspectives into the Governance Circle

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Ongoing activities

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Alongside these proactive projects that we will pursue in order to achieve our strategic objectives we will continue to undertake more reactive work (responding to commercial and grant funded opportunities that broadly support the delivery of our objectives).

We will also continue to undertake:

  • Communications
  • Marketing of services
  • Resourcing and relationships development

www.sharedassets.org.uk

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We can’t do this work alone!

If you’re inspired by what you see here,�and would like to work together�to create a more just land system,

please get in touch:

hello@sharedassets.org.uk

www.sharedassets.org.uk

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Thank you!

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hello@sharedassets.org.uk | www.sharedassets.org.uk