LinkedInSt
Give opportunity to graduates
Product Manager: Ladyha Illia
© 2019 Udacity. All rights reserved.
Set the stage
© 2019 Udacity. All rights reserved.
Set the stage for the Design Sprint by framing the problem
Initial PRD
Background
Over the years, as practice and statistics have shown, many students and graduates cannot find work on a permanent basis and face many problems, as a result of which the unemployment rate is growing, although it is possible to correctly distribute labor resources
Problem
Because of this problem and the lack of places for students, we want to create an opportunity for all countries with minimal opportunities to gain experience and improve their skills so that after graduation there will be no technical problems with finding
Goals
Initial PRD
Target Market
The main categories of people that will be used will be people from 18 to 25 years old, given that in addition to the bachelor's degree, there is also a master's degree.
TAM
320 million people in the US
10.4% of the adult population is in college
6 million (18%) students eventually graduate from college.
$29.99 per month
TAM = (6 million graduates) x ($29.99 per month) x (12 months per year) x (5% growth rate) = $2.2 Billion (approx.)
https://research.com/universities-colleges/number-of-college-graduates
Initial PRD
We will make a freemium model, since our entire income comes from partners and users on the site, we can try to make some kind of symbolic subscription for the entrance, for example, free job search within a certain distance, those who want to look for work around the world --29.99 $.
In fact, if we count by our partners, then taking into account the subscription and partners money, we will set a goal of 200 million dollars, and 5-7% of the market share in the first year. In fact, we are a linkedin application, and linkedin occupies 17% of the market, so we can make such conclusions.
Understand
© 2019 Udacity. All rights reserved.
Create a shared understanding of the space, problem, and goals
How Might We
Use these digital stickies to capture your ideas. Feel free to rearrange. Colorize. Etc
How might we
Will check companies for accreditation
How might we make startups for students
How might we
we will make an auto-resume better and more comprehensive than in the basic linedn
How might wecheck students and graduates for accreditation
How might we
Search jobs by exact keywords
How might we
Can improve the communication policy
How might we can create unique profile for everyone based on the industry
How might we
Show the employer whether the student wants to work or until what period he studies
Sorted stickies
How might we
Will check companies for accreditation
How might we make startups for students
How might we
we will make an auto-resume better and more comprehensive than in the basic linedn
How might wecheck students and graduates for accreditation
How might we
Search jobs by exact keywords
How might we
Can improve the communication policy
How might we can create unique profile for everyone based on the industry
How might we
Show the employer whether the student wants to work or until what period he studies
Great Employee/Employer Matching
How might we create accurate matches?
How might we create an accurate and reliable recommendation engine?
How might we create a model and account for bias in our model and job areas?
How might we get accurate and timely job market information?
How might we facilitate communication between user and employers?
How might we evaluate user profile effectiveness?
How might we improve user profile quality?
How might we evaluate employer profile effectiveness?
How might we find job openings for college grads?
How might we request information from companies?
How might we match skills with employer needs?
Identify Open Roles
Matching
High Quality Profiles
Communication
Bias
How might we make startups for students
How might we
we will make an auto-resume better and more comprehensive than in the basic linedn
How might we
Search jobs by exact keywords
How might we assess geographic preferences?
How might we help college grads identify their preferences?
How might we motivate students to apply to jobs based on their interests?
How might we help college grads prioritize their interests?
How might we assess a user's job preferences?
How might we help grads assess job fit?
How might we help colleges grads learn what jobs are really like?
Best Job Seeker Experience
How might we help users evaluate job vs grad school?
How might we find recent college grads?
How might we get college graduates to want to learn about jobs
How might we figure out if a person is looking for a job?
How might we choose when is the right time to have students participate?
Identify Job Seekers
Understand Interests & Preferences
Job Insights
How might we help students become more aware of jobs available to them?
How might we improve job recommendations to users?
How might we help students align their passions to available jobs?
How might we suggest Job events/conference/fairs based on candidate’s interest?
How might improve connection recommendations based on candidate’s interest?
How might we allow students to discover their passions?
Discover new opportunities
Other
How might we partner with college career centers?
How might we develop partnership with schools?
How might we protect user information?
How might we give incentives to get friends using the app?
How might we incentivize students to use the new app?
How might we market our app to users?
REFERENCE
REMOVE BEFORE SUBMITTING
Tools & Services
How might we recommend professional certifications, courses, conferences to employees?
How might we connect users with mentors?
How might we connect users from the same schools?
How might we create a supportive social network for job seekers?
How might we build and improve professional mentorship community?
How might we assess a user's job skills?
How might we help colleges grads calibrate their skills?
How might we provide resume writing assistance?
Community & Mentorship
Skill Assessment
Resume Help
Ongoing Education
How might we
we will make an auto-resume better and more comprehensive than in the basic linedn
How might we can create unique profile for everyone based on the industry
Sprint Focus
Focus | Profile info, profile ,Ux design of profile and so on |
Slide # | List slide # 10 |
I selected this theme because | I chose this theme because the whole structure will be built near the profile page, there will be an icon with a job, an icon with partners, an icon with a chat, and a separate startup section ��� |
Define
With an understanding of the problem space, create focus and align on specific outcomes for the Design Sprint
Future Press Review
The problem of graduate unemployment is really growing, and at the moment, 5% of graduates, among students who would like to try themselves in a startup before graduation or an intern much more, reaches 40% + percent. Therefore, the main initiative of our application will be to create an opportunity to get everything students need
The application monitors which companies want to contact me, send notifications to the nearest hubs where student startups gather and internships according to my data. Give me all information every day about company that interested me
Сustomers adore our application for ease of use, constant opportunities and, most importantly, kind interviewers who check your skills and the reliability of knowledge in a particular are and also about profile comfort dashboard and AI portfolio
Success Metrics
| Goals | Signals | Metrics |
Happiness � | Efficient job searching | Waiting for the response from industry | Avg. waiting time |
Engagement | New industries in the app | Industries that added within platform point | Avg. month new industries |
Adoption | Share with students and partners | Number of referral | Referral signup rate |
Retention | Making new feature | Coming back new users | Avg retention rate |
Task Success | Find job easier after taking first one | Open conversation with industry employees | Avg time to find job after first |
Sketch
Generate tons of ideas, then narrow them down to two in depth solution sketches
8 Sketches
Solution Sketch 1
Upload a photo of your sketch on this slide
button with search projects
Recommendation on your info
Results of recommendations
Startups
Solution Sketch 2
Upload a photo of your sketch on this slide
Profile dashboard
Profile adding info
AI portfolio
Student profile
Decide
Pick the final concept that you develop into a prototype
Decision
Decision | Student Profile |
Rationale | by and large, I chose a student profile, because around this sketch you can build the whole application and make it easier than linkedin. Secondly, the linkedin profile needs to be finalized, since the portfolio that is being formed is the most inconvenient for industries to other sources, but to make one application for students without extra links to github and so on |
Prototype
Turn your concept into a realistic, interactive prototype that you will use to validate your assumptions and ideas
Storyboard
������������ | | |
Script�Student want to find a job and begin his journey � | Script Student started looking for an application where you can find a job and settled on linkedin Students
| Script student front-end developer wants to create a portfolio right on the page to share with employers |
Student 1
Dashboard
Storyboard
������������ | | |
Script�the student also decides to use the built-in auto-resume feature, so as not to download different templates and choose between them, and most importantly, this auto-summary can be customized, unlike LinkedIn | Script after the student has created a resume, his resume will be highlighted at the nearest companies in his city where you can get an internship / job | Script the student receives responses to his resume and portfolio and finds companies on the map in the application that hire employees and are interested in him |
Student 1
Auto-resume
1
2
Certs and exp.
Education and skills
Message chat
1 message from other student
1 message from Google empl
Location
Storyboard
������������ |
Script�User find a job and glad that has found linkedin |
2
Prototype
Link your prototype
Description
| This prototype shows all the concepts except for some pages that are in development to solve problems in the field of job search.In the prototype, you can do a lot of things: register, enter the application, add a dashboard with projects, portfolio and certificates - add, messenger, find companies that are close in location and communicate with industries |
Assumptions
| The prototype is not bad, but you need to choose a color scheme + make a couple more pages related to adding and generating a portfolio, and now only a dashboard, also A / B testing for colors and placement of things |
Tasks
| In the prototype, you can do a lot of things: register, enter the application, add a dashboard with projects, portfolio and certificates - add, messenger, find companies that are close in location and communicate with industries |
https://www.figma.com/file/vzmrGXuspmonUnItlsgCeS/Untitled?node-id=0%3A1&t=LQn3Ntm80tAM1o37-1
Validate
Users will go through your prototype and provide feedback on your concept. This is also an opportunity to have an engineering feasibility discussion
[LinkedIn Students] Research Plan
Target Users:
Background questions:
PM: [Illia]
STATUS: DRAFT
Introduction and overview of the study [Linkedin Students]
My name is Illia and I’m a Product Manager here at Linkedin Student . The team’s been working on some exciting new ideas about the student experience and we wanted to share them with you and get your feedback.
The way that this interview will run is… I have a few background questions to get to know you a little bit better and some of your experience searching job. Then, we’ll switch gears and I’ll show you a prototype that the team has been working on and ask you for your feedback.
Before we get started, please review this NDA and sign it. It’s important that the things we show you and the ideas that we discuss today stay confidential.
Do you have any questions before we get started?
No questions… Great! Is it ok if I record this session? The recording is only going to be used internally by the team to refer back to our conversation. It also helps make sure that we don’t miss anything in the notes.
General questions about the user's background (as related to the product)
More specific questions about the user's experiences searching job
Tasks for the user to complete in the prototype
Now I’m going to show you a prototype that the team has been working on. Keep in mind that this isn’t a test… And there’s no right or wrong answer. We’re trying to understand how well this idea works for you. And because it’s a prototype, not everything you see in the app may work.
One more thing… As you start using the prototype, I’m going to ask you to think out loud. I’m interested in hearing what you are seeing on the screen, how you are interpreting it, and what you expect things to do.
Go ahead and take a look around. Can you describe what you see?
How would you go about finding jobs ? Can you show me?
Let’s say that you wanted to create a dashboard . How would you do that?
What are the different options for getting job ? Which one do you prefer? Why?
User's feedback about the prototype
Awesome! Thanks so much for going through all of that with us. Just a few more questions
Do you think this is something you would use? Why or why not?
Is there anything you think could be improved?
Is there any other feedback you want to share with the team?
Thank you message to the user for participating
Thanks so much for coming in! We really appreciate you taking the time to share your thoughts about what we’ve been working on.
User Testing: Participant 1 Key Findings
Link your audio recording
What worked well | The user said that everything is quite simple with our application, he immediately realized that parts of the portfolio are still being made and time is needed, so he understood all the basic features in the form of a profile, dashboard and messenger right away |
Where participants got stuck | The only thing where the user almost didn’t understand how to change the color scheme, we are at the prototyping stage, we don’t have settings yet, so he got a little lost |
Other observations | By and large, such fields as the full application, settings and the color scheme that is included in the settings were marked |
Participant 1: Interview Notes
User Testing: Participant 2 Key Findings
Link your audio recording
What worked well | Adding a new dashboard, job search, search by location, chat works well |
Where participants got stuck | When we asked the user to find a company, he did not quite understand how the companies are located next to him by location and the search is displayed on the same page, which he called a too complex solution |
Other observations | He, like the first user, called problems with the color palette, login from Google and Apple accounts |
Participant 2: Interview Notes
Handoff
© 2019 Udacity. All rights reserved.
Updated PRD
Background
Over the years, we’ve seen a big increase in the number of students who cannot find a job in their specialty, they are not hired and are not even given a chance to show their skills.
Problem
The problem of graduate unemployment is really growing, and at the moment, 5% of graduates, among students who would like to try themselves in a startup before graduation or an intern much more, reaches 40% + percent. Therefore, the main initiative of our application will be to create an opportunity to get everything students need
Goals
Updated PRD (page 1)
Priority | Feature | Description |
P0 | Sign-in with education name and degree | this is very important, because in addition to regular mail and password, students will enter their university data, and companies will enter accreditation |
P0 | Create messenger to contact with industries | the messenger will help with the resume, so as not to go over several times, to apply your resume, you can send it right away in the messenger, but student restriction will be required, as there are different cases |
Updated PRD (page 2)
P0 | Create profile | for comfort, we will create features with an AI portfolio that will automatically make your portfolio, with verified certificates, education and work experience, as well as a separate dashboard of your projects |
P1 | Startup | add a startup stage so that students can make groups and participate in general startups selected in their region |
P1 | Experience | make a feature, if you already have work experience - selection of work, if not - then the recommendations that are most suitable, since they are all designed for interns |
Updated PRD
Success Metrics