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Value Prop of Durgesh Shukla

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For ___

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Hello!

My headshot!

I am Durgesh Shukla

I am here because I love to find relevant & appropriate problems to solve for

You can find me at linkedin.com/in/shukladurgesh

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:-)

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Are you looking for your next problem-finder?

  • I can assist you in investigating, defining and prioritizing “WHAT” the right market problems are.

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  • Then I can tell stories and pitch all the stakeholders “WHY” they are worthy problems to solve and for “WHO”?

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  • Finally, I can rally people around outcomes and set expectations on “WHAT”, “WHEN” and “WHERE”.

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Story so far..

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DEC

Product Manager CloudOps

Consultant Deloitte

Product Specialist DrFirst

MAY

FEB

Masters Information Systems

Web Dev Accenture

Bachelors Computer Science

Created & Sold PHP based Wordpress websites, learnt what a lead means and how to use SurveyMonkey.

Managed websites on an enterprise level,

Learnt about Digital markets, agile scrum and got interested in Product Ownership

Launched analytics tool for a TikTok Competitor

Defined features and success metrics for healthcare b2b SaaS apps

Got a chance to apply Market knowledge to real world scenarios, got a true taste of commercial product/org strategy

Interests

Beer

Technology

Security

Entrepreneurship

Soccer

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Learnt .net, how to work in enterprises, waterfall SDLC.

Got inspired to do something bigger in life

Struggled to find right internships because of confusion; but took a lot of extra courses on Coursera, Udemy on Product Management and also various technologies

Started learning more about marketing, SEO, SMM, attending meetups and being involved in DC startup community

Focussed on product/services/apis implementation and grooming

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Was the release manager handling Enterprise Medicaid System Product

20XX-20XX

20XX-

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Current

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My Contributions

Launch and GTM strategy

  • In/Outbound Prospecting
  • Content creation
  • Sales education
  • Social Media
  • Paid adverts
  • Partner based outreach

NPI Phases

  • Roadmap/strategy alignment
  • Product Market & Business case
  • Effort estimates & Pricing
  • Tool selection & integration
  • Revenue projections
  • Service definitions & SLAs
  • POC & BETA launch

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Typical Roadmap I follow

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NPI Activities - Market research, platform tool research, customer feedback

Launch to existing customers

Metrics Measurement

Full Launch

Metrics Measurement

BETA Launch

Growth oriented activities (Marketing)

Demand Generation

Sales via partner channels

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Typical Metrics I track

Tracking these -

  • MRR - 3 segments
  • ARR & ARPA - 3 segments

Also the following -

  • CLTV
  • CAC and CAPEX costs
  • OPEX costs
  • Logo Churn & MRR Churn

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Orgs I regularly interact with

  • Public Clouds
    • Example Companies
  • Hybrid /Multi Cloud partners
    • Example Companies
  • Tech Partners (Allied areas)
    • Example Companies
  • Referral Partners
    • Example Companies
  • Channel Partners
    • Example Companies
  • OEMs
    • Edge orchestrators etc

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  • Picture of a bullseye or pyramid - whatever works for you

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Decision-makers / Stakeholders

People i care about..

Buyer/Decision Makers

  • Titles: ____
  • Motivators: Prepare the org for digital; agile-software-based future; monitoring; security; compliance; scaling and finally balancing costs vs tech adoption
  • Challenges: 500 feet view of the Cloud technologies per se, Lack of internal experts, Talent is hard to recruit, Explanations of digital transformations to non-tech execs/ leadership

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Stakeholders/Influencers

  • Titles: ___ etc
  • Motivators: Implementations of cutting edge tools, tech fit, effort and ops issues reduction etc
  • Challenges: Incorporating security into code, staying up all night due to multiple alerts, convincing their bosses that new tech has business value

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Picture/Photo�CXO,

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Picture/Photo�Staff Architect, XXX

Blue is the colour of the clear sky and the deep sea

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My Market focus

  • Homeground

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  • Pivoted Market

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  • New Direction ?

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ICP *how i look for the ICP

Profile type - Enterprises that are thinking about ___

using ___ to manage lots of different services

across lots of different teams

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  • Industry vertical Miscellaneous (software, Finance etc)
  • Location Global (Focus - XX)
  • Decision-makers
  • Annual Revenue Greater than XX USD
  • Annual Budget Greater than YY USD

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Maturity Matrix for the ICP

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1st Dimension

2nd dimension

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Thanks!

Any questions?

You can find me at:

@ linkedin.com/in/shukladurgesh

& twitter.com/durguessh

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