Baseball Engage - MMLB

- Brandon Baker

- Lando Shepherd

- Malcolm Gordon

- Mallory Webb

- Marqus Patton

PROBLEM

• Fan Engagement
• How do we get casual fans more involved into baseball?
• How do we make MLB baseball more interesting and interactive for casuals?

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OUR SOLUTION

Engage fans through SMS by providing an in-game entertainment experience with:

• trivia
• in-game predictions

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HOW IT WORKS

Fans use their phone to text ENTER to a number displayed on the stadium’s jumbotron to be added to the Baseball Engage trivia game

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The Twilio API is used for SMS in this application

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Sponsors can pay to advertise their brand on the jumbotron

HOW IT WORKS

Once entered, phone numbers are stored in a database and allows the user to participate in the game. The app sends trivia questions to the fans and fans are then able to answer.

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*An opt out feature is included

**data rates are paid for by trivia sponsor

HOW IT WORKS

The jumbotron redisplays the question and displays the answer.

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If the fan gets the answer correct, they are notified on their phone.

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HOW IT WORKS

• In-game predictions in the game allows players to vote on how well they think a player will perform at the plate (funny, heckling feature)

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• Gives home-team advantage

Development

• Twilio Messaging API
• Twilio Studio (beta)
• Twilio Markup Language (TwiML)

BACK END

• SQL database server which houses the fans’ phone numbers would be utilized to temporary store their answers used in the trivia questions.
• Database queries used to see which fan entered the correct answer the earliest.
• First 5% of users are entered into a raffle to win a prize at the end, sponsored by the Engage sponsor

ANY QUESTIONS?