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Enterprise Seed Fundraising Template
ICP Definition & �GTM Planning
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{COMPANY} LOGO
{Company} is the leading XYZ platform for XYZ
{Company} Customer Personas
PERSONA #2
PERSONA #1
PERSONA #3
The Leader�(insert title)
The Practitioner (insert title)
The XYZ �(insert title)
Describe who this persona is and what they are responsible for (key tasks performed, priorities etc.)
Describe who this persona is and what they are responsible for (key tasks performed, priorities etc.)
Describe who this persona is and what they are responsible for (key tasks performed, priorities etc.)
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{Company} is starting with [medium] enterprise
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Segment | Features | |||
Startup��[Describe the makeup of this org; number of employees, number of targeted users, focus] E.g. (e < 200); 1-15 ML personnel; engineering focus | Basic��[Describe what this subscription plan consists of; what types of features, how many users, avg. ARR] E.g. Basic features, no API, limit 1M outsourced images; ARR $6k/yr | | | |
Small [Insert] | | Premium [Insert] | | |
Medium [Insert] | | | Enterprise E.g. full features, unlimited images; avg. ARR $100k/yr | |
Large [Insert] | | | | XL Enterprise [Insert] |
{Company}’s GTM is focused on growth & broad adoption
Describe the type of companies you’re targeting:
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E.g. We’re targeting companies with a data labeling needs that handle sensitive data and employ a Head of ML
Direct Sales Target Characteristics | Value to Company |
Describe your direct sales target; what is their title? E.g. Head of ML | How is this persona valuable to you? E.g. Recognized need for data labeling at speed |
How big is the organization? E.g. 1000-5000 in employment | E.g. Mission-critical product features that rely on ML capabilities |
Add any additional qualifying factors that best describe this org E.g. > 5% ML engineering contingent | E.g. Innovative, early adopters with a balanced approach to risk and opportunity |
{Company}’s appealing directly to decision makers to �drive deals to close
PAIN
Organization
Funded Program
Solution Prioritized
Describe your target organization
Describe the pain points faced by your target org
Demonstrate that your solution is a funded program
Demonstrate how your solution has been prioritized
Describe your ICP (who do they report to, what are they responsible for?)
Example:
Example:
Example:
Example:
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E.g. The ICP consists of Head of ML and MLOps, that must report to CTO and are responsible for end-to-end ML development and deployment.
How does {Company} choose design partners?
Describe how you’re qualifying your design partners (what are the key characteristics that define them?):
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2023 Strategic Roadmap
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E.g.
Web
E.g.
Platform Intelligence
E.g. Infrastructure
2023 - Q2
2023 - Q3
2023 - Q4
Feature #1
Feature #5
Feature #2
Feature #7
Feature #4
Feature #6
Feature #9
Feature #3
Feature #8
Customer Use Cases
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Use Case #1
Use Case #2
Use Case #3
Use Case #4
[LOGO #1] [LOGO #2]
[LOGO #1] [LOGO #2]
[LOGO #1] [LOGO #2]
[LOGO #1] [LOGO #2]
Companies are demanding this solution now
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“This is a placeholder for customer quote #1. This is a placeholder for customer quote #1. This is a placeholder for customer quote #1.”
[NAME OF PERSON, TITLE]
[Insert logo]
[Insert logo]
[Insert logo]
[Insert logo]
[Insert logo]
[Insert logo]
XX
Companies�in pipeline
XX
Design partners in �X Number of verticals
$XXM
In opportunity
$XXM
Open deals
[Insert logo]
[ A R R = $ X Y Z ]
“This is a placeholder for customer quote #2. This is a placeholder for customer quote #2. This is a placeholder for customer quote #2.”
[NAME OF PERSON, TITLE],
[Insert logo]
[ A R R = $ X Y Z ]
{Company} is on track to overcome pipeline obstacles
Demonstrate how you’re overcoming pipeline roadblocks:
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