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PITCH DECK

Mirjam Nilsson

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ABOUT US

At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer-first mindset.

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20XX

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PROBLEM

MARKET GAP

CUSTOMERS

FINANCIALS

COSTS

Few, if any, products on the market help customers like we do

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66% of US consumers spend money on multiple products that only partially resolves their issue

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Millennials account for about a quarter of the $48 billion spent on other products in 2018

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Loss of productivity costing consumers thousands of dollars 

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SOLUTION

CLOSE THE GAP

Our product makes consumer lives easier, and no other product on the market offers the same features

TARGET AUDIENCE

Our target audience is Gen Z (18-25 years old)

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COST SAVINGS

Reduce expenses for replacement products 

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EASY TO USE

Simple design that gives customers the targeted information they need

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PRODUCT OVERVIEW

UNIQUE

Only product specifically dedicated to this niche market

FIRST TO MARKET

First beautifully designed product that's both stylish and functional

TESTED

Conducted testing with college students in the area

AUTHENTIC

Designed with the help and input of experts in the field 

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PRODUCT BENEFITS

Cool and stylish product

Areas for community connections 

Online store and market swap

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COMPANY OVERVIEW

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BUSINESS MODEL

ABSTRACT

We based our research on market trends and social media

DESIGN

We believe people need more products specifically dedicated to this niche market

RESEARCH

Minimalist and easy to use 

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MARKET OVERVIEW

$3 BILLION

Freedom to invent

Selectively inclusive market

Serviceable available market

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$1 BILLION

Opportunity to build

Fully inclusive market

Total addressable market

$2 BILLION

Few competitors

Specifically targeted market

Serviceable obtainable market

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MARKET COMPARISON

$3B

$2B

$1B

OPPORTUNITY TO BUILD

FREEDOM TO INVENT

FEW COMPETITORS

Addressable market

Serviceable market

Obtainable market

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20XX

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OUR COMPETITION

CONTOSO

Our product is priced below that of other companies on the market

Design is simple and easy to use, compared to the complex designs of the competitors

Affordability is the main draw for our consumers to our product

COMPETITORS

Company A�Product is more expensive

Companies B & C �Product is expensive and inconvenient to use

Companies D & E�Product is affordable, but inconvenient to use

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OUR COMPETITION

CONVENIENT

Competitor A

CONTOSO

AFFORDABLE

EXPENSIVE

Competitor B

Competitor C

Competitor D

INCONVENIENT

Competitor E

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GROWTH STRATEGY

FEB 20XX

Roll out product to high profile or top-level participants to help establish the product

MAR 20XX

Release the product to the general public and monitor press release and social media accounts

OCT 20XX

Gather feedback and adjust product design as necessary

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20XX

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TRACTION

Forecasting for success

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20XX

KEY METRICS

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​

​

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Clients

Orders

Gross revenue

Net revenue

20XX

10

1100

$10,000

$7,000

20XX

20

200

$20,000

$16,000

20XX

30

300

$30,000

$25,000

20XX

40

400

$40,000

$30,000

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TWO-YEAR ACTION PLAN

20XX

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

20XX

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

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DRAFT BLUEPRINTS

GATHER FEEDBACK

DELIVER TO CLIENT

RUN FOCUS GROUPS

TEST DESIGN

LAUNCH DESIGN

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FINANCIALS

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20XX

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Year 1

Year 2

Year 3

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INCOME

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​

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Users

50,000

400,000

1,600,000

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Sales

500,000

4,000,000

16,000,000

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Average price per sale

75

80

90

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Revenue @ 15%

5,625,000

48,000,000

216,000,000

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GROSS PROFIT

5,625,000

48,000,000

216,000,000

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Expenses

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​

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Sales & marketing

5,062,500

38,400,000

151,200,000

70%

Customer service

1,687,500

9,600,000

21,600,000

10%

Product development

562,500

2,400,000

10,800,000

5%

Research

281,250

2,400,000

4,320,000

2%

TOTAL EXPENSES

7,593,750

52,800,000

187,920,000

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MEET THE TEAM

TAKUMA HAYASHI​

MIRJAM NILSSON​

FLORA BERGGREN​

RAJESH SANTOSHI​

President

Chief Executive Officer

Chief Operations Officer

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VP Marketing

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20XX

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MEET THE TEAM

TAKUMA HAYASHI

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President

MIRJAM NILSSON​

Chief Executive Officer

FLORA BERGGREN​

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Chief Operations Officer

RAJESH SANTOSHI

VP Marketing

GRAHAM BARNES

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VP Product

ROWAN MURPHY

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SEO Strategist

ELIZABETH MOORE

Product Designer

ROBIN KLINE

Content Developer

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SUMMARY

At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business.”

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THANK YOU

Mirjam Nilsson​

206-555-0146

mirjam@contoso.com

www.contoso.com

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