Final Presentation
Understanding Member Engagement with the Platform
Team QSpark
Adam Singer, Dahlia Andres, Samantha Taskale, Swarna Velumani, Zafir Naseem
Dahlia Andres
Zafir
Naseem
Swarna
Velumani
Samantha
Taskale
Adam Singer
A Letter From Our Team
QUEST Honors Program December 12, 2022
1407 Van Munching Hall
University of Maryland
College Park, MD 20742
Dear Gabby,
First and foremost, our team is forever grateful for the opportunity to work with you and Spark This Day. This guide is meant to help you and the rest of your colleagues improve and better understand user engagement with the Spark This day Platform. We wish to extend our thanks not only to you, Gabby, but to Michael Schwartz and other members of the Spark This Day team. Our work would not have been possible if it were not for you, the resources you provided, and your valuable insights into the process. Additionally, we are grateful for the project scope as we are happy to have worked on such an impactful and meaningful topic.
Finally, we recognize that this is Spark This Day’s first partnership with the QUEST Honors Program. We hope that this relationship will continue in the future. Our team appreciated working with you on this unique opportunity, and we hope that together we have been able to make a positive impact on our UMD community. Please feel free to reach out to our team with any questions regarding our recommendations or information presented in this guide.
Sincerely,
Dahlia Andres, Adam Singer, Samantha Taskale, Swarna Velumani, and Zafir Naseem
Agenda
Data Methods
1
3
4
2
Recommendations
5
6
Client and Opportunity
Our client is a digital wellness experience that ignites an employee’s pathway to wellbeing.
Spark this Day “aims to co-create a world where burnout is the exception, not the norm”
Opportunity: To understand member engagement with the platform and its various features
Points of Engagement:
Data Methods
Minimal data transformations
Engagement metrics: % video watched, pathway enrollment, type of video watched
Interaction Path Analysis to better determine engagement patterns
Developed graphical models to visualize engagement level
Interaction Path Analysis
Showing strong interaction from direct, google, and email links
Most visitors are using the platform through direct links -> prior knowledge
Cohort Analysis
Cohort vs Orders based on Pathway Selected
Cohort and Pathway data were given as separate data frames
The Nourish program is the most popular regardless of cohort type.
Cohort
Plan
Plan vs Orders based on Pathway Selected
# of orders
# of orders
Pathway Analysis
Understand engagement with specific pathways and videos
Empower videos have a higher completion rate overall.
Yet, the Nourish pathway is popular among all cohorts
Video Type Analysis
But Yoga and LIIT Cardio have a smaller standard deviation.
Most video types have a completion rate greater than 80%
Recommendations
Prioritize stress relieving aspects
Develop general video titles and more in-demand videos
Re-examine the method of collecting data and the strategies used for marketing
Future Impact
Assure higher member engagement and satisfaction
amongst all pathways
Obtain beneficial user demographic information to measure individual engagement
Bring more awareness to the Spark this Day app
Thank You!
Appendix
Appendix A
Blue = Total visitors
Green = unique visitors
Appendix B
Appendix C