Y-PLAN
K-12 Lesson Slides
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Y-PLAN Roadmap for Change
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Module 1
Start Up
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Link Pre-Survey for Students here
Please fill out this Y-PLAN Survey.
Click the link below.
Y-PLAN Survey
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Y-PLAN Project Question
Insert Project Question here
What questions do you have about the project topic or question?
Think of 3 questions.
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Y-PLAN Project Client
Insert name of Project Client here. Link their website here if available.
Include photo/logo and information about our partner agency.
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What We Bring to the Table
What skills, talents, or special knowledge do you bring to “the table”?
Each of you brings unique strengths and expertise to this project. List the qualities you are bringing below.
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Post-Module Reflection
Write 3 take-aways or a reflection you have about this module.
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Youth- Plan, Learn, Act, Now
1.1
MODULE 1 |
1
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What is Y-PLAN?
Warm Up
Discussion Questions:
5 mins
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What is Y-PLAN?
Lesson Preview
10 mins
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What is Y-PLAN?
Terms & Concepts
10 mins
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What is Y-PLAN?
Activity
Y-PLAN Bingo
10 mins
Directions:
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What is Y-PLAN?
Discussion
10 mins
Share Out:
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Y-PLAN 5 Step Methodology
1.1
MODULE 1 |
1
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1.1
Y-PLAN SURVEY Link
[Insert link to Pre-Survey here]
MODULE 1 | Activity
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Project Question
1.2
What are the elements of a healthy, vibrant, and resilient community?
Let’s begin to understand the problem we are trying to solve with this project.
MODULE 1 |
1
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Project Question
1.2
Insert Project Question Here
MODULE 1 | Activity
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Meet the Client
1.2
Let’s discuss with our Client:
MODULE 1 |
1
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Insert Project Client Here
1.2
MODULE 1 | Activity
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Google Meet
Google Hangouts/Meet are free video communication programs that connect users online.
Features:
MODULE 1 | Tech Options
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What We Bring to the Table
1.3
In a community of practice…
Communities of Practice
share a common interest and a desire to learn from each other and to work together over time to bring about transformative change
For example:
MODULE 1 |
1
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What We Bring to the Table
1.3
The “table” is where decisions are made.
What skills, talents, or special knowledge do you bring to this project?
Each of you brings strengths, skills, and expertise. Share what you bring
in small groups.
MODULE 1 | Activity
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Jamboard
JAMBOARD is a digital whiteboard that allows teams to sketch out ideas
Features:
MODULE 1 | Tech Options
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Self-Exploration Survey
16 Personalities is a free online personality quiz.
Features:
MODULE 1 | Tech Options
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Module 2
Making Sense of the City
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Site Mapping
Warm Up
5 mins
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Site Mapping
Lesson Preview
5 mins
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Site Mapping
Terms & Concepts
5 mins
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Site Mapping
Activity
5 mins
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Site Mapping
Discussion
5 mins
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OR link your work here!
Freely draw from memory a map of the project site or your surrounding neighborhood.
Other Options:
Maps screenshot
Mind Mapping
Insert your
Mind Map
Here
Reflect briefly on the area included in your map. What type of experiences have you had in this area?
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OR link your work here!
SWOT Analysis
Complete this table on the project site.
Strengths of the community where the project is located | Weaknesses that the community may experience |
Opportunities for the future | Threats and other external forces |
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Use 1 survey chart from results | Use 1 quote from interview / personal experience | Include 1 fact about the city | Use 1 source of inspiration |
What is the biggest challenge (issue) we need to address? How do you propose we do that? (Solution Proposal Idea) | |||
OR link your work here!
Telling the Story
Begin to collect evidence on the current conditions (facts, photos, data, or quotes).
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https://www.youtube.com/watch?v=mdVWbuffdNY
Likert scale-based customer survey questions are typically used to assess the following
Satisfaction
From ‘delighted’ to ‘frustrated’ with options in between
Importance
From ‘essential’ to ‘unimportant’
Quality
From ‘extremely high’ to ‘very poor’
Frequency
From ‘often’ to ‘never’
Likelihood
From ‘definitely’ to ‘never’
Link your Survey here
Survey Development
Brainstorm demographic and non-demographic survey questions you want to ask about the project. Make sure you have at least one multiple choice, one likert scale, and one open response question.
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LINK TO EXAMPLE AND USE SCREENSHOTS
Here are some Likert scale examples for surveys.
Examples
How satisfied were you with your in-store experience?
Delighted
Satisfied
Not satisfied at all / frustrated
[Brand / organization] invests time and money to keep employees updated with technology.
Strongly agree
Agree
Disagree
Strongly disagree
What was your level of satisfaction with our product(s) (or service)?
Extremely satisfied
Very satisfied
Slightly dissatisfied
Not satisfied at all
The online store checkout process was straightforward.
Strongly agree
Agree
Disagree
Strongly disagree
How likely are you to recommend this product / service to friends and family?
Very likely
Likely
Not likely
Very unlikely
Please tell us how important it is for us to provide 24/7 customer service.
Essential
Important
Low importance
Not important
The user-manual provided clear guidance in how to install and setup the application.
Completely agree
Mostly agree
Slightly disagree
Completely disagree
It was easy to navigate the website to find what I was looking for.
Strongly agree
Agree
Disagree
Strongly disagree.
Please tell us how important the new features added to [product] are to you.
Highly important.
Moderately important
Low importance
Not important at all
How helpful are the instruction videos provided from our website?
Extremely helpful
Somewhat helpful
Not very helpful
Not helpful at all
How satisfied were you with our new menu?
Very satisfied
Reasonably satisfied
Slightly dissatisfied
Very dissatisfied.
To what extent did our customer service team meet your expectations?
Significantly exceeded expectations
Met expectations
Did not meet expectations
How would you rate your recent customer service call?
Exceptional
Good
Fair
Poor
The conference speakers were knowledgeable and informative.
Strongly agree
Agree
Slightly disagree
Totally disagree
How often do you seek assistance from customer support?
Very frequently
Occasionally
Rarely
Never
The product is manufactured from high quality components and materials.
Strongly agree
Agree
Partially disagree
Totally disagree
I will buy this product (use this service) again in the future.
Very likely
Likely
Unlikely
Very unlikely
What do you think about our online prices?
Very happy
Happy
Not very happy
Not happy at all
How important are the prices of our products to you?
Very important
Important
Low importance
Not important at all
How important is the product warranty to you?
Very important
Important
Low importance
Not important at all
Link your Survey here
Survey Development
Brainstorm demographic and non-demographic survey questions you want to ask about the project. Make sure you have at least one multiple choice, one likert scale, and one open response question.
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Survey Development
Brainstorm demographic and non-demographic survey questions you want to ask about the project. Make sure you have at least one multiple choice, one likert scale, and one open response question.
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Post-Module Reflection
Write 3 take-aways or a reflection you have about this module.
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2.1
Objectives | Students will be able to…
What is the power and purpose of mapping? | How does the built environment (people-made structures and design) impact my everyday life and create opportunity and inequality? |
MODULE 2 |
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Mind Mapping
2.1
Mind Mapping asks student to freely draw—from memory—a quick map of the project site or their surrounding neighborhood. This allows students to visually represent the space around them and convey their experience using mapping tools.
Options
MODULE 2 | Activity
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Mind Mapping
2.1
Share your thoughts about areas of your map that you feel are good or bad (“assets” or “challenges”) in relation to your project question.
MODULE 2 | Activity
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Google Maps/ArcGIS
are great mapping tools to learn more about the city and gather information.
Features:
MODULE 2 | Tech Options
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Local Ground
UC Berkeley Mapping Tool
Features:
MODULE 2 | Tech Options
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SWOT Analysis
2.2
Getting acquainted with the neighborhood through digital mapping tools is important to begin to understand the local issues.
Strengths United Diversity Creative Beautiful Prideful Supportive | Weaknesses Trash People Living on the Streets Traffic Housing |
Opportunities Getting home safe Working with the Y-PLAN | Threats Gentrification (people coming in & threatening incomes) Police Brutality |
SWOT Analysis created by students at Skyline High School
Digital SWOT Analysis
MODULE 2 |
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SWOT Analysis
2.2
Fill this in using Google Docs
Strengths of the community where the project is located
| Weaknesses that the community may experience
|
Opportunities for the future
| Threats and other external forces
|
MODULE 2 | Activity
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Jamboard
is a digital whiteboard that allows teams to sketch out ideas.
Features:
MODULE 2 | Tech Options
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Telling the Story
2.3
Using an actual map, or a hand drawn map, highlight the physical locations your class is observing.
Also note places where there are
strengths, weaknesses, opportunities, and threats
to be addressed in your team’s proposals for the future.
Synthesize findings and data from community mapping, interviews, and other community research to create a large group map and/or poster. | Visually and verbally display findings. |
MODULE 2 |
2
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Telling the Story
2.3
All of these materials can be updated to suit your needs! Simply make a copy of each file and adjust accordingly.
Synthesize findings and data from community mapping, interviews, and other community research to create a large group map and/or poster. |
MODULE 2 |
2
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Telling the Story
2.3
Use 1 survey chart from results | Use 1 quote from interview / personal experience | Include 1 fact about the city | Use 1 source of inspiration |
What is the biggest challenge (issue) we need to address? How do you propose we do that? (Solution Proposal Idea) | |||
MODULE 2 | Activity
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YouTube
is a video-sharing platform in which users can watch, like, share, and upload videos.
Features:
MODULE 2 | Tech Options
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Survey Development
2.4
Surveying is a great way to discover what a large number of people think about a particular issue or how a group of people report their behavior. Surveys can be done on a large range of topics and can be conducted relatively easily.
Multiple Choice questions are great when you can frame them well because they will yield easy to display data about how many people agree with each option. Make sure to include an option for “other” in case the choices you make available don’t apply to your respondents! | Likert Scale questions measure respondents’ opinion and attitude about a statement, and are also readily displayed. Surveys often use a 4 point scale, from strongly disagree to strongly agree, with no neutral option. | Open Response questions can capture quotes to use and ideas you haven’t yet considered. Use them sparingly to avoid being inundated with data that is harder to display later. |
MODULE 2 |
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Survey Development
2.4
Add in In-Class Slides: https://drive.google.com/drive/folders/1kO6q1VHOJK7HIBNetauL6sbwxM60yWLG?usp=sharing
MODULE 2 |
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Survey Development
2.4
Multiple Choice How long have you lived in Richmond? | Likert Scale How safe do you feel in the community? | Open Response Tell us about your favorite places. |
YOUR TURN: Now use the chat to propose one of each type of survey questions to gather information for your proposal!
1 2 3 4
MODULE 2 | Activity
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Google Form
is included in the Google Drive office suite and can be used as a survey administration tool.
Features:
How to Use G-Forms
MODULE 2 | Tech Options
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Kahoot
is a game-based learning platform that allows users to create and participate/“compete” in games as individuals or teams.
Features:
MODULE 2 | Tech Options
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Poll Everywhere
is a web-based audience response system that allows users to embed interactive activities directly into a presentation.
Features:
MODULE 2 | Tech Options
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Module 3
Into Action
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Finding Inspiration
Warm Up
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Finding Inspiration
Lesson Preview
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Finding Inspiration
Terms & Concepts
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Finding Inspiration
Activity
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Finding Inspiration
Discussion
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Inspiration
Spend time writing characteristics that describe what you like about each example. Take notes, sketch, and think about how and why these ideas might be applied to our own project site. Use a chart to organize your notes.
Urban Inspiration Strategy | Notes/Observations |
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OR link your Pinterest board!
Gather Inspiration
Paste a screenshot of an item of inspiration.
Paste your screenshot here
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[Insert Project Question here]
Type your ideas here.
OR link your work here!
Charrette
Remember our Y-PLAN Project Question
What is needed? What is desired?
What can be done now?
Dreams and visions for the future?
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Link your Survey Data here
Survey Results
Showcase your survey results here or include link to your Google Form data.
Paste your screenshot here
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| | | |
| | | |
Constraints
Team Ideas | Social Impacts | Physical Environmental Impacts | Fiscal (Monetary) Impacts |
The social, environmental, and fiscal or monetary impacts of a proposal are important to consider!
For every solution or idea you have, there might be CONSTRAINTS or BENEFITS that come with it.
Take time to identify these impacts for your team’s top ideas. Decide which components you want the project clients to focus on first, rank the ideas based on their +/- impacts.
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Link your team’s Sloppy Copy here
Insert link to Google Doc with your information here
Our Plan for Change
Use this diagram as a guide for planning and starting to assemble the components to include in slides sets or digital boards. You might find it helpful to first gather information on a Google Document with your team.
While you may vary the exact placement of each part of the presentation, the final project must include most of these elements to be complete.
Your final visual display should be clear and well organized, creative, and demonstrate evidence and critical thinking.
Most importantly, it should express the freshness and unique perspective from youth.
PROPOSAL IDEA
TITLE
Team Members
Maps + Photos
Short Term + Long Term Goals
Benefits vs. Constraints
Survey
DATA
SWOT
Interview Quotes
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Post-Module Reflection
Write 3 take-aways or a reflection you have about this module.
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Inspiration
3.1
Think about a place you enjoy.
What are key features or
elements that you like?
We’ll discuss key features
that create a “just and
joyful” community.
How can the “built environment” be designed to support safe, welcoming places for everyone?
Check out Y-PLAN’s Urban Inspiration Digital Tour (Simple Version). As well as other examples of urban design strategies. And see “before and after” examples of street designs. And check out CityLab to see what others are doing around the world.
MODULE 3 |
3
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Inspiration
3.1
After reviewing the Urban Inspiration Tour, we can see examples of vibrant urban spaces and design elements that inspire us to envision new possibilities for our project.
Spend time writing down characteristics that describe what makes this a great, or not so great, space.
Take notes, sketch, and think about how and why these ideas might be applied to our own project site. Use a chart to organize your notes.
Urban Inspiration Strategy | NOTES / Observations |
| |
| |
MODULE 3 | Activity
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is a social media service that allows users to share images.
Features:
MODULE 3 | Tech Options
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Charrette
3.2
GOAL:
Generate imaginative solutions to our project problem, and represent these ideas in a visual and digital form.
Steps for Students:
1. Establish Goals
2. Identify Issues, Needs, and Priorities
3. Review Sources of Data and Inspiration
4. Get creative!
MODULE 3 |
3
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Charrette
3.2
Remember our Y-PLAN Project Question [insert here]
We have done research and gathered inspiration.
Now it’s time to work in teams to generate our own dreams, visions and solutions for our project question.
What is needed? What is desired?
What can be done now?
Dreams and visions for the future?
MODULE 3 | Activity
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Google Drawing
is an integrated suite of secure collaboration and productivity apps.
Features:
MODULE 3 | Tech Options
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Constraints
3.3
Together, each team will identify the potential constraints and benefits associated with your initial recommendation.
Elements of constraints and benefits can include, but are not limited to:
MODULE 3 |
3
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Constraints: Considering Decision “Trade-offs”
3.3
Team Ideas | Social Impacts | Physical Environmental Impacts | Fiscal (Monetary) Impacts |
Proposal Idea #1 | BENEFITS / PROS Positive outcomes for society, for a community, or for a specific group of people, health equity | BENEFITS / PROS Improvements done to the environment, positive changes to natural spaces, improved physical conditions (air/water quality, waste management, green spaces, etc), safety | BENEFITS / PROS Economic improvements, investments, profits gained but stakeholders, positive financial outcomes or payments for a community or group of people |
Proposal Idea #2 | COSTS / CONS Negative social impacts on human life or public health (human consequences), health inequities | COSTS / CONS Damages done to the environment or side-effects that negatively change our physical environment, public dangers | COSTS / CONS Budgets and ($) Expenses: Such as construction, operating costs, purchases needed, payments made, labor + professional salaries |
For every solution or idea you have / your team has, there might be both BENEFITS and COSTS (pros and cons) that come with it. Take time to identify these impacts for your team’s top ideas. Decide which components you want the Project Clients to focus on first, rank the ideas based on their +/- impacts.
MODULE 3 | Activity
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Nearpod
is a student engagement platform that has variety of functions.
Features:
MODULE 3 | Tech Options
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Our Plan
3.4
Our goal is to create a professional digital poster, cohesive slide set, or website to provide solutions to our project question. Students will present their poster or slides to a panel of stakeholders.
Make sure to include:
MODULE 3 |
3
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Our Plan
3.4
Use this diagram as a guide for planning and starting to assemble the pieces of your final display or slides sets.
While you may vary the exact placement of each part of the presentation, the display must include most of these elements to be complete.
Your final visual display should be clear, well organized, creative, show evidence, and demonstrate critical thinking.
Most importantly, it should express your unique and fresh perspective.
PROPOSAL IDEA
TITLE
Team Members
Maps + Photos
Short Term + Long Term Goals
Benefits vs. Constraints
Survey
DATA
SWOT
Interview Quotes
MODULE 3 | Activity
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Module 4
Going Public
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Desk Critique
Warm Up
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Desk Critique
Lesson Preview
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Desk Critique
Terms & Concepts
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Desk Critique
Activity
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Desk Critique
Discussion
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Desk Critique Feedback
Record your comments and notes from the desk crit feedback session here.
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Presentation Checklist
Prepare
Check the boxes once you’re done!
(Copy + Paste the Checkmark)
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Post-Module Reflection
Write 3 take-aways or a reflection you have about this module.
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Desk Crit
4.1
A “desk crit” is a critique of student work delivered right at their desk by an expert in the field. They are common practice in the education of design professions such as architecture and planning.
In Y-PLAN Desk Crits:
MODULE 4 |
4
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Desk Crit
4.1
A “desk crit” is a critique of student work delivered right at their desk by an expert in the field. They are common practice in the education of design professions such as architecture and planning.
In Y-PLAN Desk Crits:
MODULE 4 |
4
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Desk Crit BINGO
4.1
Get to know our guests! Place a circle with your initials over boxes that apply to you. Students use green, adults use orange.
MODULE 4 | Activity
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Social Media Platforms
such as Instagram, Twitter, and Facebook, are designed to share content quickly, efficiently, and in real-time.
Features:
MODULE 4 | Tech Options
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is a business service that creates professional networks.
Features:
MODULE 4 | Tech Options
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Prepare to Present
4.2
The presentation you prepare now will display all your hard work so far, as you present your recommendations to civic partners and stakeholders who genuinely want to hear what you have to say. It is extremely important to be well prepared. Below is a checklist to help guide the preparations.
Students prepare by...
Teachers prepare by...
MODULE 4 |
4
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Prepare
4.2
Presentation Checklist
MODULE 4 | Activity
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Prezi
is a presentation software that uses motion, zoom, and spatial relationships to bring ideas to life
Features:
MODULE 4 | Tech Options
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Google Slide
is a web-based slide deck that is offered by within the Google Drive service.
Features:
MODULE 4 | Tech Options
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Presentation
4.3
After preparing for the public presentation:
MODULE 4 |
4
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Photovoice
is a qualitative method used in community-based participatory research to document and reflect.
through images.
of their project.
Features:
MODULE 4 | Tech Options
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Making a Professional Urban Planning Poster
What is the purpose of a poster?
What is the purpose of a poster?
What is the purpose of a poster?
What is the purpose of a poster?
To communicate your ideas
To get others interested
To visually and artistically represent your work
Lessons from Bad Posters
Lessons from Bad Posters
Hard to read and understand title
Strange picture, unclear what the point is
Too much text, feels like reading a book
Dark background and colors makes it hard to read
Headings are boring and don’t draw in the viewer
Lessons from Great Posters
Lessons from Great Posters
Large, clear headings
Mix of images and text
Analysis and Recommendation sections are clear and labeled
More images and posters where needed for context
Project question is clear and visible
S.W.O.T is highlighted
Lessons from great posters
Y-PLAN Poster Guidelines
Y-PLAN Poster Guidelines
Y-PLAN Poster Guidelines
Y-PLAN Poster Guidelines
Y-PLAN Poster Guidelines
Make sure your poster…
General Preparation Tips
General Presentation Tips
Quantitative Data
(Numbers)
1. Be intentional with the type of visual you use to display your data.
2. Write titles or headings that make clear the main point of the graph / data visual.
Qualitative Data
(Experiences + Perspectives)
Examples:
“...overall, the survey gave me an opportunity to feel included in the planning process…” - A.B
“If it were up to me, I’d keep the residential buildings and rebuild the surrounding infrastructure like roads and public parks.” - C.D
“By widening the road, students will struggle more with traffic and delays. I believe we should prioritize increasing the sidewalk width, not the roadway.” - Aaron
Purpose:
2. Create a word cloud to showcase main themes or findings from your data.
Presentation & Formatting Tips
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Agenda/Overview
General Presentation Tips
Key Components to Cover
Formatting: Slides With Text
Slide with too much text!
Project Scope:
While graduation rates have been improving, we are still seeing a large percentage of students graduate ineligible for a UC or CSU, particularly Black, Latinx, and Pacific Islander students. Eligibility for UC or CSU requires students to complete a series of approved courses with a “C” or higher, which is also referred to as being “A-G eligible.” The Oakland Unified School District Board of Directors is looking for recommendations from students as to how to improve the percentage of students who are graduating A-G eligible. These recommendations might include things that families, students, teachers, counselors, district leaders, and UC/CSU can do.
Project Components:
Formatting: Slides With Text
Ideal Slide
Thank you!
…QUESTIONS?
Graphics credits: Juan Pablo Bravo, Oliviu Stoian, Gregor Cresnar (noun project), Pratt, ESKW (boards)
Examples of BAD QUALITY Posters
the slides following here are examples for students to review and discuss why they are good or BAD?
Graphics credits: Juan Pablo Bravo, Oliviu Stoian, Gregor Cresnar (noun project), Pratt, ESKW (boards)
Making Public Presentations
Hi! My name is Kate and today I’m going to talk about making presentations. �On April 4 and 5th, some of you will be presenting your final projects to a large room of other students, civic agencies, teachers, and others. So today we are going to think about what makes a good presentation and how you can start planning your presentations. I’m sure you all have come up with really great ideas so this is a good way to share them.
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Presentations
Some thongs I like about presentotions:�
PowerPoint presentation
Module 5
Looking Forward and Back
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Activating Dual Outcomes
Warm Up
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Activating Dual Outcomes
Lesson Preview
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Activating Dual Outcomes
Terms & Concepts
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Activating Dual Outcomes
Activity
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Activating Dual Outcomes
Discussion
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Letter to Client
Create a Google Doc and link it here. Think about your Y-PLAN experience, and write a letter to your client about the following:
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Look back on “What We Bring to the Table” here
What We Brought to the Table
Refer back to your answers to the ‘What We Bring to the Table Activity’, answer the following questions after reflecting on your previous answers:
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Double Bottom Line
Planning for Yourself: �How do you aspire to continue to grow and develop your abilities to prepare for college and career? What did you learn?
Planning for Your Community: �What are your plans for continuing to build a healthy, sustainable and joyful community?
What do youth bring to the table?
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Insert link to your
Google Doc here
College Essay
Directions
Below are two of the eight prompts from the full UC Berkeley application. On your application, you would respond to four of the eight. For this assignment, choose one and craft your response. As with the full application, limit your response to 350 words.
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Post-Module Reflection
Write 3 take-aways or a reflection you have about this module.
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Letter to Client
5.1
MODULE 5 |
5
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Letter to Client
5.1
MODULE 5 | Activity
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Google Docs
is a web-based word processor that is offered by within the Google Drive service.
Features:
MODULE 5 | Tech Options
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College Essay
5.2
The college admissions essay is one of the most important components of the college application and gives students the opportunity to highlight what makes them unique. Often, admissions committees are interested in learning about the ways students have demonstrated leadership in their school and community.
This lesson offer students the opportunity to reflect on the Y-PLAN experience while drafting responses to the UC Berkeley personal insight questions or another prompt of your choice.
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College Essay
5.2
UC Berkeley Personal Insight Questions - Directions
Below are two of the eight prompts from the full UC Berkeley application. On your application, you would respond to four of the eight. For this assignment, choose one and craft your response. As with the full application, limit your response to 350 words.
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College Essay
5.2
In responding to the prompts, imagine UC were a person. If you met face-to-face, what would you want them to know about you? These personal insight questions allow you to tell them that. You could write about your creative side, your thoughts on leadership, a challenge you’ve faced and maybe even overcome. Whatever questions you answer, make sure you show them your personality—just as you would in real life.
There is no right or wrong way to answer these questions. It’s about getting to know your personality, background, interests, and achievements in your own unique voice.
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Double Bottom Line
5.3
Objectives | Students will be able to…
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Double Bottom Line
5.3
Now that you have completed one cycle of Y-PLAN, revisit the Y-PLAN Roadmap and strategize next steps on two levels: personal and community.
Planning for Yourself:
How do you aspire to continue to grow and develop your abilities to prepare for college and career?
Planning for Your Community:
What are your plans for continuing to build a healthy, sustainable and joyful community?
MODULE 5 | Activity
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VoiceThread
is a tool for enhancing student engagement and online presence.
Features:
MODULE 5 | Tech Options
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Class Discussion Prompt Slides
© Center for Cities + Schools 2022
Discussion: Racial Equity
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Housing
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Transportation
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Public Space
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Schools, Services, & Amenities
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Climate Resilience
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Health Equity
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Discussion: Safety and Policing
How has this impacted life for you, your family, friends, or neighbors?
More Resources
© Center for Cities + Schools 2022
Education
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
1
Study
There are people who have a significant number of followers in every business domain on social media.
2
Skills
There are people who have a significant number of followers in every business domain on social media.
3
Aptitude
There are people who have a significant number of followers in every business domain on social media.
Milestone Infographics
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
Write your paragraph here
Write your paragraph here
Write your paragraph here
Write your paragraph here
2019
2018
2017
2016
Project Life Cycle
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
Initiation
To get your company’s name out there, you need to make sure.
Planning
To get your company’s name out there, you need to make sure.
Execution
To get your company’s name out there, you need to make sure.
Control
To get your company’s name out there, you need to make sure.
Closure
To get your company’s name out there, you need to make sure.
Survey Infographics
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
Write your paragraph here
Negative
Neutral
Great
Excellent
40%
30%
20%
10%
S
W
O
T
Write your paragraph here
Write your paragraph here
Write your paragraph here
Write your paragraph here
Strengths
Weakness
Opportunity
Threats
SWOT Infographics
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
SWOT Infographics
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
01
Write your important paragraph in this section.
Strengths
02
Write your important paragraph in this section.
Weakness
03
Write your important paragraph in this section.
Opportunity
04
Write your important paragraph in this section.
Threats
Tree Infographics
Marketers must link the price to the real and perceived value of the product, but they also must take into account supply costs, seasonal discounts, and prices used by competitors.
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Tree Infographics
Marketers must link the price to the real and perceived value of the product, but they also must take into account supply costs, seasonal discounts, and prices used by competitors.
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Your Title
Refers to a good or
service being offered
Tree
Infographics
Marketers must link the price to the real and perceived value of the product, but they also must take into account supply costs, seasonal discounts, and prices used by competitors.
Venn Diagram Infographics
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.
Initiation
Planning
Execution
To get your company’s name out there, you need to make sure.
To get your company’s name out there, you need to make sure.
To get your company’s name out there, you need to make sure.
Topic 1
Topic 2
Topic 3
Topic 4
Funnel
Infographics
Create great presentations, reports, and marketing material easy.
01
02
03
04
Write your paragraph here
Write your paragraph here
Write your paragraph here
Write your paragraph here
Funnel
Infographics
Create great presentations, reports, and marketing material easy.
Conversion
Consideration
Loyalty
Awareness
Write your paragraph here
Write your paragraph here
Write your paragraph here
Write your paragraph here
Planning 101:
A Brief Overview of Housing Topics in Urban Planning
Elena Eimert
Center for Cities and Schools, Fall 2019
Image Source: Y-PLAN Flickr, De Anza HS Final Presentations
© Center for Cities + Schools 2022
Definition of Urban Planning:
“The goal of planning is to maximize the health, safety, and economic well-being of all people living in our communities. This involves thinking about how we can move around our community, how we can attract and retain thriving businesses, where we want to live, and opportunities for recreation. Planning helps create communities of lasting value.”
Source: American Planning Association
What is a General Plan?
“A general plan is the local government’s long-term blueprint for the community’s vision of future growth.”
Source: CA Gov. Office of Planning & Research
What is a General Plan?
Source: CA Gov. Office of Planning & Research
Source: City of Oakland
What Elements are mandatory in CA?
All CA GPs must include the following elements: land use, circulation, housing, conservation, open space, noise, safety, and sometimes environmental justice.
Source: CA Gov. Office of Planning & Research
What is included in a Housing Element?
Source: City of Novato, CA
Source: CIty of Oakland
What is “affordable housing”?
Affordable housing is housing that does not require the occupant to spend more than 30% of their income on housing costs.
Source: Vox
What are “Housing Costs”?
““Housing cost” commonly includes rent or mortgage payments, utilities (gas, electricity, water, sewer, garbage, recycling, green waste), and property taxes and insurance on owner-occupied housing.”
Source: CA DHCD
What is “affordable housing”? (cont.)
What is Area Median Income?
Hot Topics in Housing
What is redlining?
Source: Rothstein, “The Color of Law”
Source: Thomas Bros, via BerkeleySide
Why does redlining still matter?
Source: Rothstein, “The Color of Law”
Source: Thomas Bros, via BerkeleySide
What is Public Housing?
Source: HUD, Center on Budget and Policy Priorities
Source: HUD
What is Urban Renewal?
Source: CityLab
Source: WBUR
What is Urban Renewal?
“The National Urban League described the interstate highway system as “white men’s roads through black men’s bedrooms.”
Source: CityLab
What is the current “Housing Crisis”?
Source: NYT, McKinsey
Source: CHPC
The Three Ps - Solutions to the Housing Crisis
Effective response to crisis requires all three Ps:
Source: NYT, McKinsey
Source: CHPC
Unhoused People and Homelessness in CA
Source: McKinsey
Housing Security as a Spectrum
Source: Community Exchange
What is the gentrification, and how does it differ from displacement?
“Gentrification: a process of neighborhood change that includes economic change in a historically disinvested neighborhood —by means of real estate investment and new higher-income residents moving in - as well as demographic change - not only in terms of income level, but also in terms of changes in the education level or racial makeup of residents.”
Source: Urban Displacement Project
Displacement: “Long-term residents are not able to stay to benefit from new investments in housing, healthy food access, or transit infrastructure.”
Gentrification and displacement need not occur together, but they often do, and the most economically and socially vulnerable are most likely to be displaced.
Source: Urban Displacement Project
Suburbanization of Poverty
Source: Brookings Institute
Source: McKinsey
How is affordable housing built today?
What is the cost to build 1 unit of affordable housing in CA today?
$750,000
2019 CA Legislative Housing Wins:
Other buzzwords you may hear:
Students are saying:
Image Source: De Anza HS, Final Presentations
Any Questions?
Image Source: De Anza HS, Final Presentations
Planning 101
A Brief Overview of Transportation Topics
Elena Eimert
Center for Cities and Schools, Spring 2020
Image Source: Y-PLAN Flickr, AAMA Bart Internship 2017
© Center for Cities + Schools 2022
Definition of Urban Planning:
“The goal of planning is to maximize the health, safety, and economic well-being of all people living in our communities. This involves thinking about how we can move around our community, how we can attract and retain thriving businesses, where we want to live, and opportunities for recreation. Planning helps create communities of lasting value.”
Source: American Planning Association
What is a General Plan?
“A general plan is the local government’s long-term blueprint for the community’s vision of future growth.”
Source: CA Gov. Office of Planning & Research
What is a General Plan?
Source: CA Gov. Office of Planning & Research
Source: City of Oakland
What Elements are mandatory in CA?
All CA GPs must include the following elements: land use, circulation, housing, conservation, open space, noise, safety, and sometimes environmental justice.
Source: CA Gov. Office of Planning & Research
What is included in a Circulation(/Transportation) Element?
Source: A Gov. Office of Planning & Research
Source: CIty of Davis
What is “Transportation Planning”?
“Planning for the movement of people and goods.”
The process:
Source: Karen Frick
What is “Public Transportation/ Transit”?
“Public transportation systems include a variety of transit options such as buses, light rail, and subways. These systems are available to the general public, may require a fare, and run at scheduled times.”
Source: Center for Disease Control
What are “Transit Modes”?
Primary division: moving people or freight.
Modes include:
Source: CA DHCD
How is transportation funded?
Source: Karen Frick
How is transportation funded? Gas-tax edition.
Source: Congressional Research Service
Source: Karen Frick
How is transportation funded? Gas-tax edition (cont.)
Source: Congressional Research Service
Source: Karen Frick
Bay Area Transit Agencies/Players:
Hot Topics in Transportation
Hot Topics in Transportation (cont.)
What is Urban Renewal?
Source: CityLab
Source: WBUR
What is Urban Renewal?
“The National Urban League described the interstate highway system as “white men’s roads through black men’s bedrooms.”
Source: CityLab
What is Mobility vs. Accessibility?
Source: Hanson, Chapter 1; Cervero, p. 15873-4
Source: Federal Highway Administration
What is micro-mobility?
Source: Deloitte Consulting (:()
Source: NPR
What is First Mile/Last Mile Problem?
Source: APTA, Transportist
“The distance between a traveler’s origin/destination and a transit station/stop, commonly referred to as the first/last mile.”
What is Transit-Oriented Development (TOD)?
Source: Federal Transit Administration
Source: NIKKO BAUTISTA
Transit Agencies in Development
Transit Agencies often have surplus land (or “air rights” to the space above their operations) that they no longer need for the operations of their services. To maximize the public benefit, some agencies are becoming involved in joint development.
“Joint development is a process by which public transit or other local or state agencies agree to make land available for private development, which may include affordable housing.”
Agencies usually lease the land, meaning they retain the rights to the parcel (if not the development).
Source: Local Housing Solutions
Source: BART (Lake Merritt TOD project)
What is Bus Rapid Transit (BRT)?
Source: KALW
What is Rideshare?
Source: Lea Suzuki / The Chronicle
What is the gentrification, and how does it differ from displacement?
“Gentrification: a process of neighborhood change that includes economic change in a historically disinvested neighborhood —by means of real estate investment and new higher-income residents moving in - as well as demographic change - not only in terms of income level, but also in terms of changes in the education level or racial makeup of residents.”
Source: Urban Displacement Project
Displacement: “Long-term residents are not able to stay to benefit from new investments in housing, healthy food access, or transit infrastructure.”
Gentrification and displacement need not occur together, but they often do, and the most economically and socially vulnerable are most likely to be displaced.
Source: Urban Displacement Project
Suburbanization of Poverty
Source: Brookings Institute
Source: McKinsey
What is Transportation Equity?
Source: Karen Frick
Source: To be confirmed
What is SB50?
Proposed CA Senate Bill which would override local zoning to allow densification of residential development around “quality” transit networks.
The bill did not make it out of committee in Jan. 2020, so in its current form, it is dead.
Source: McKinsey
What is Electrification?
Source: Edison Electric Institute
Source: SFMTA
What are Autonomous Vehicles (AVs)?
The National Highway Traffic Safety Administration says human error is responsible for 94% of serious crashes. AVs, also known as self-driving cars, are intended to reduce that number by removing human error & delegating driving to a host of sensory technologies.
Source: Palo Alto Online
Source: ImPark
What is Street Design?
Source: NACTO
Source: NACTO
What is Traffic Calming?
Source: GDCI (Gateway Treatment, shown above)
What are Bike Lanes?
Bike lanes are design elements which allow cyclists to navigate the city on a bike. Types include:
Source: Smart Cities Dive
Source: City of Oakland, Bikeways Map
What are Bike Lanes? (cont.)
Bike lanes can be contentious, as some groups see them as in-roads of gentrification because:
Source: HuffPost
Source: City of Oakland, Bikeways Map
Public Safety on Transit
As conversations about fare evasion & policing on transit continue nationwide, there is debate as to what safety improvements look like:
Source: New York Times
Climate Change & Transit
In the Bay Area, climate change will affect the way we navigate space:
Source: SF Chronicle
Other buzzwords you may hear:
Buzzword Definitions:
Buzzword Definitions:
Students are saying:
Image Source: Berkeley HS Site Exploration
Any Questions?
Image Source: Berkeley HS Site Exploration