Bengals’ Brand Perception in Cincinnati

Presented By: Josh Barclay

Brenna Burry

Kassidy Carlson

Seth Everhart

Tyler Hansen

Are We a Baseball or Football Town?

2010 - 75% (4011 votes, Oct 10-17) say Cincinnati is a baseball town*

Change

Leverage

- Reds Day at the Bengals

​

- Bengals Day(s) at the Reds

​

Do more for fans and community

http://archive.cincinnati.com/article/20101002/SPT04/10030354/Is-Cincinnati-baseball-town-football-town-

Partnering with the Reds

• Training camp practices with Reds games
• Keep it up!
• Offer promotions that go along with the Reds
• If they have a successful promotion, you do it too
• Advertise at Reds games over the summer to increase hype for new season
• Social media

Bengals in the Community

• Emphasis these events
• Facebook/Twitter/ Snapchat
• Write articles and shoot video of events
• Showcase these events for fans
• Build awareness for the brand off the field as well

Activate local sponsors to boost local economy and create awareness

​

• Potentially use activation ideas from other groups
• Fans appreciate when organizations team up with local business

Social Media - Emphasize the fans!

Cincinnati

Cleveland

According to ESPN...

Avg. Attendance 2014- 59,001

​

Stadium Capacity- 65,535

​

% Stadium Sold= 90.03%

​

4th LOWEST among NFL

​

Drawing Comparisons

Cincinnati Buffalo

​

Population: 297,517 Population: 258,959

​

Avg Attendance: 59,001 Avg Attendance: 69,069

​

Stadium Capacity: 65,535 Stadium Capacity: 71,857

​

90.03% = 29th in NFL 96.12% = 20th in NFL

​

Record: 5-3-1 Record: 5-4

​

Social Media Project? #BillsSelfie

​

​

​

Create a "fan zone" in the stadium similar to the Black Hole in Oakland and the Dawg Pound in Cleveland

​

Fan Engagement

• Fan appreciation night at the last home game
• Honor fans on social media
• Military Appreciation night
• Upgrade a family or ‘fans of the game’ to better seats

Our Recommendation: The Jungle Gym

• Tailgate/full game service for kids
• Fun and Safe place for kids
• Affordable service
• Text system for parents
• Partner with the University of Cincinnati or other local Universities

Jungle Gym Logistics

• Additional cost when purchasing season tickets
• $10/hr
• Pure Profit

Why Create “The Jungle Gym?”

• An important goal is to create lifelong fans
• The Bengals are at a disadvantage
• Historic franchises that date back to the early-to-mid 20th century have generations of fans who pass along fandom through the years
• However, the Bengals were not founded until 1968
• The Jungle Gym would be a way to get a fan to follow the Bengals starting from a young age

Secondary Recommendation: Tailgate Park

​

​

Questions?