1 of 34

AI: Your Not-So-Secret Weapon for Working Better, Smarter, Faster

December 8, 2023

Data Classification Level

AI Webinar | 1

2 of 34

Introductions

Data Classification Level

Jay McHugh �CRM �Operations Specialist

Kathleen Kohl

Manager �Sales Enablement

Ryan Bean �Content Management �Professional

Kathy Kelley

Copywriter

Michael Fuller

Experis Vice President

Enterprise Brand Sales

Nick Marshall

Director – RPO �Strategic Solutions

Tina Robertson

Director – Sales �Enablement and �Marketing Services

Data Classification Level

AI Webinar | 2

Introduction (Tina)

Welcome to Sales Enablement and Marketing Services’ webinar, “AI: Your Not-So-Secret Weapon for Working Better, Smarter, Faster.” I’m Tina Robertson and I lead the North America Sales Enablement and Marketing Services team. My team alongside a few of your sales colleagues pictured on screen will be leading the webinar today.

So as our team builds out our grow capabilities aligning to the new MPG standards, you will see more training webinars like this one in 2024. Each quarter, we will deliver a focused enablement topic designed to accelerate your knowledge, enhance your positioning to clients, increase your daily productivity, and ultimately, improve your sales outcomes. We will release the webinar calendar in January, so please keep an out for our exciting 2024 events! Please email me with ideas, too!

Now to get us started. With the holidays upon us, this webinar is going to give you the elusive gift of time. On average those that use AI tools routinely in work, can save up to 1.75 hours a day. When I read that, I thought what would I do with the extra time? Personally and professional, integrating AI in your day to day is a game changer.

Now onto quick Housekeeping:

Please feel free to use the chat feature during this session to ask questions and get answers. The webinar recording and other supplemental AI tips will be provided following this session. Thank you again for attending and responding to our AI survey! I will turn it over to Ryan to share those results with you.

3 of 34

AI Poll Peek

Data Classification Level

AI Webinar | 3

4 of 34

Results Are In!

QUESTION

How often are you using AI in �your daily work?

Rarely

57%

Few Times a Week

29%

Daily

14%

QUESTION

What program do you use most often for AI?

ChatGPT

63%

Other

22%

GoogleBard

9%

Bing Chat

6%

AI Webinar | 4

5 of 34

Feelings Around Using AI

QUESTION

What are your feelings �around using AI?

Empowering

43%

Other or Combination of Feelings

26%

Feels Complicated

24%

Scary

7%

AI Webinar | 5

6 of 34

Ways to Use AI

QUESTION

What do you use AI for most often?

Other

56%

Emails

32%

Upselling and Cross-selling opportunities

5%

Sales calls

4%

Forecasting

3%

AI Webinar | 6

7 of 34

Questions & Discussion

01

02

03

04

05

How AI Impacts Sales

Sales Success Through AI-Powered Strategies

Watch-Outs

AI or Aye-Aye? Let's Quiz!

AGENDA

Data Classification Level

AI Webinar | 7

8 of 34

How AI Impacts Sales

Data Classification Level

AI Webinar | 8

9 of 34

How to Work Faster and Improve Quality Using AI

Personalizing a message to a certain job title or industry

Overcoming client objections or addressing pain points (examples will follow)

Using prompts to adjust the tone, sentiment, or length of an email, blog, or PPT slide

Asking the same question in a few different ways will yield different results

1

3

2

4

AI

AI Webinar | 9

AI can really help you work faster and improve quality.
I’m going to take you through a step-by-step example in real time of how you can create winning sales content using Chat GPT.
So, I’m going to go to ChatGPT. To get started with Chat GPT, first you have to create an account. Creating an account is pretty straightforward, but to give you some guidance, we have instructions on the handouts. You all should receive these handouts after the webinar.
After creating an account, your screen should look like mine. Now, you are ready to ask ChatGPT prompts to create content. Go to the box below. And give it a prompt.
Here I’ve told Chat GPT that I’m a Manpower salesperson wanting to create a sales-oriented prospecting email for healthcare clients. To make it more personalized, I asked to include Healthcare industry pain points related to staffing. Let’s see what I got
I told Chat GPT to be brief in my prompt, but as you can see, it’s given me a long email. Since long emails have lower response rates, Let’s ask it to shorten it. “Type make it 50% shorter.” Let’s see what we get.
Let’s say at this point you don’t like the tone. Sometimes ChatGPT can come off a bit robotic. You may feel like you need to ask Chat GPT to adjust for tone. Or it may be faster to add the human touch at this point.
But let’s say you still aren’t satisfied with the content. Try to give Chat GPT the same prompt worded slightly differently. This will give you different content.
You may find this new email is the perfect one. Or since AI is great at generating new ideas, this may inspire you to combine elements from both to create the best content.
As you can see, this was an easy and fast process. You can follow the same process of asking prompts using BingChat Enterprise as well.
Now I’m going to turn it over to Kathy Kelly to talk about things to watch out for when using AI.

----------------------------------------------------------------------------------------------------------------

Prompt:

I sell Manpower's temporary staffing services to clients, and I need a brief email to prospect to potential clients in the Healthcare industry. In the email, please address common challenges or pain points in the Healthcare industry as it relates to temporary staffing needs.

�

10 of 34

Watch Outs!

Data Classification Level

AI Webinar | 10

11 of 34

Before You Begin

Recency of Data

Lack of Sources

Security

AI GUIDELINES

AI Webinar | 11

Kathy

Thanks. �I’m going to go over some potential pitfalls to watch out for—starting with things to keep in mind before you begin.

One - Recency of data. With open AI tools like Chat GPT, data is not "real time"– it currently isn’t returning any results after January 2022. So it may not be the best tool for market intel, competitive news, and so on.

Lack of sources. Chat GPT and other open AI tools do not provide sources. If you’re using some stats or stating something as fact, you need to know the source. Bing Chat Enterprise DOES provide sources—I’ll talk about that in a minute.

And finally, security. Open AI tools are machine learning tools, meaning they use the data you enter to train their models and improve the accuracy of their results. Chat GPT saves all chats and user data on its servers. There have been no major data leaks yet, but it is a possibility. If using an open AI, do not feed the tool sensitive company data as it will be stored and potentially redelivered to the wrong hands.

12 of 34

Kathy’s �"Experis Academy Example" �

Query

Revised Query

AI Webinar | 12

13 of 34

Query: Write a story about the grand opening of the new Experis training facility in London, England.

Query

Revised Query

CAUTION

Incorrect Information!

AI Webinar | 13

14 of 34

Query

Revised Query

Revised query: Tell me about the grand opening of the new Experis training facility in London, England.

AI Webinar | 14

15 of 34

BUSTED

AI Webinar | 15

16 of 34

BUSTED

AI-generated copy:

“Volleyball can be a little tricky to get into, especially without an actual ball to practice with.“

“Outdoor volleyballs have to be constructed specifically for the outdoor space they will be used at.”

“Drew Orirz”

“Sora Tanaka”

AI Webinar | 16

17 of 34

Comparison of AI Software – ChatGPT vs. BingChat Enterprise

Chat GPT 3.5

Bing Chat

Both are Trained on the Same Model but Bingchat has Advantages Over Chat GPT 3.5

AI Webinar | 17

Kathy

Here’s a comparison of the most popular chat tool, Chat GPT and Bing Chat Enterprise.

Bing Chat Enterprise has several advantages. In this example, I asked the question, “What is the latest U.S. employment rate?” Chat GPT said it had no information past January 2022, but Bing Chat returned the latest figures. So recency is one advantage that Bing Chat holds. Another is, as you can see, Bing Chat provides sources for its information—which is very important. And those sources should be checked.

And the third advantage to Bing Chat Enterprise is that it is secure. As I mentioned, Chat GPT stores and uses your data to train its models. But with closed source AI like Bing Chat Enterprise, the chat data you enter is never shared. So this adds an important layer of security. We all have access to Bing Chat with Microsoft 365 and we show you how to find Bing Chat in our takeaway video.

Now we are going to segue over to our sales champions Michael and Nick who will give us some tangible examples of how they’re using AI today.

18 of 34

Sales Success Through AI-Powered Strategies

AI Webinar | 18

19 of 34

Practical AI Strategies for Success�Michael Fuller and Nick Marshall

High-performing sales organizations are 2.8X more likely to use AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 19

20 of 34

Practical AI Strategies for Success

High-performing sales organizations are 2.8X more likely to use AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 20

21 of 34

Practical AI Strategies for Success

High-performing sales organizations are 2.8X more likely to use AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 21

22 of 34

Practical AI Strategies for Success

High-performing sales organizations are 2.8X more likely to use AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 22

23 of 34

Practical AI Strategies for Success

High-performing sales organizations are 2.8X more likely to use AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 23

24 of 34

Practical AI Strategies for Success

High-performing sales organizations are 2.8X more likely to use AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 24

25 of 34

Practical AI Strategies for Success

High-performing sales organizations are 2.8X more likely to us AI

Outreach/prospecting automation through ChatGPT: Using AI to help construct outbound emails tailored specifically to client content.

AI in partnership with ZoomInfo, Outreach, Smart Email Assist – Targeted contacts within our client portfolio.

Identifying potential buyers through sales enablement tools

Summarizing articles for LinkedIn posts

Advocacy marketing content – put a �twist on it!

Quick search of company HQ locations/industry definitions

AI Webinar | 25

26 of 34

Highspot AI Demo�Kathleen Kohl

Ready for Design

With new AI enhancements on Highspot, selling ManpowerGroup �services just got a bit easier.

You can:

Instantly generate personalized client �email messages based on Highspot Content

AI Webinar | 26

27 of 34

MSD Copilot Demo�Jay McHugh

Microsoft Sales Copilot �is an app for Microsoft Outlook that allows sellers to add and contacts and sales activities and manage opportunities in Microsoft Dynamics without leaving Outlook.

Within Sales Copilot, there is an AI feature that summarizes email conversations and can assist generate replies as well.

Watch out for out-of-date, incorrect, and poorly sourced information.

Follow all MPG AI guidelines to protect the organization.

Data Classification Level

AI Webinar | 33

Conclusion (Ryan 2 min)

Thank you, everyone, for attending Sales Enablement and Marketing Services’ AI webinar. We hope you’ve gained some new insights into how to use generative AI for sales.

If there is one key takeaway from this webinar, it is this: Use AI tools daily and integrate them into your professional lives. Doing so will help you work better, smarter, and faster. Just remember, these tools require human oversight and judgment to avoid common pitfalls.

In other words, automate routine processes with AI; use it to create customized customer emails, summarize long work-related articles, and adjust content to fit your audience. Be sure to take advantage of integrations like Co-pilot to ease your adoption of these tools. But in doing so, always follow ManpowerGroup’s AI guidelines and watch out for out-of-date, incorrect, and poorly sourced information.

Before we go, let’s take a fun and informative quiz to see what you’ve learned.

34 of 34

Thank you!

Data Classification Level

AI Webinar | 34