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BRAIN STORMERS (GROUP-6)

EIILM- KOLKATA

ASHOKA-1

MBA 2nd SEMESTER

SESSION- 2020-2022

SYED YASIR HUSSAIN

SHUBHADEEP DUTTA

HRIDITA BHATTACHARJEE

MEHREEN PARVEEN

MANABENDRA NANDI

MOUMITA DUTTA

ANKITA CHAKRABORTY

GYANRANJAN MALLICK

BORSON BANERJEE

SIKSHA SANKALP

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“PLEDGE TO LEARN”

OUR VISION – IS TO INSPIRE AND MOTIVATE EVERY STUDENT AND HELP THEM ATTAIN COMPLETE LEARNING

OUR MISSION – IS TO HELP STUDENTS BECOME BETTER AND LIFELONG LEARNERS.

SIKSHA SANKALP

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  • Animated & non- animated educational videos to students of classes 6-12.
  • Free live doubt clearing interaction
  • All classes to get SD Cards, pen drives, app learning benefit.

SUMMARY OF BUSINESS PLAN

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SIKSHA SANKALP

Location(Office): P-7, Hide lane, Central Kolkata-700073, West Bengal

Liabilities : Interest Payable, Income Tax, Short Term Loan

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7 P’S OF MARKETING MIX

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PRODUCT MIX

  • ONLINE TEACHING FACILITY ALONG WITH PENDRIVES, GOOGLE DRIVE SUPPORT*.
  • SD CARDS WITH EDUCATIONAL CONTENTS*.
  • NEW CUSTOMERS TO GET LOGIN IDs AND PASSWORDS FOR FIRST TIME LOGIN.

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*THESE PRODUCTS WILL BE OPTIONAL.

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SUBSCRIPTION CHART (1st year projection)

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CLASS

ANNUAL SUBSCRIPTION

NO. OF STUDENTS

TOTAL SUBSCRIPTION

6

20,000

450

90,00,000

7

20,000

500

1,00,00,000

8

20,000

550

1,10,00,000

9

30,000

450

1,35,00,000

10

30,000

450

1,35,00,000

11

30,000

550

1,65,00,000

12

30,000

550

1,65,00,000

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TOTAL

3,500

9,00,00,000

SIKSHA SANKALP

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TARGET

STUDENTS AND THEIR PARENTS IN KOLKATA AT PRESENT.

WITH THE EXPANSION OF BUSINESS IN FUTURE, WE AIM TO CATER TO THEIR NEEDS NATIONWIDE.

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SEGMENTING & TARGETING

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GEOGRAPHIC:- ENTIRE KOLKATA

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DEMOGRAPHIC:-

CUSTOMER- PARENTS. WITH INCOME- 20,000 & ABOVE PER MONTH

CONSUMERS- STUDENTS OF 12 TO 18 YEARS

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PSYCHOGRAPHIC:- PEOPLE USING SEVERAL ONLINE APPS HEAVILY

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BEHAVIOURAL:- SEGMENTING AS PER BUYERS’ DECISION, PRODUCT USAGE, OCCASIONS ETC.

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  • TARGET MARKET OF FACTLEARN IS THE SCHOOL GOERS FROM CLASS 6-12 IN KOLKATA.

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Our main USP is:

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  • COST EFFICIENT, RICH CONTENT AVAILABILITY
  • FREE ONLINE LIVE INTERACTION.
  • FREE MOCK TEST BEFORE EXAMS.
  • SUBJECT & CLASS SPECIFIC LEARNING.
  • ANIMATED & NON- ANIMATED EDUCATIONAL VIDEOS.
  • ON TIME, WITHIN 1.5 HRS., DELIVERY OF PRODUCTS (FOR NEAREST LOCATIONS).

POSITIONING

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COMPETITOR ANALYSIS

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APP DESIGN & PAYMENT METHOD

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REGISTRATION:

NAME.....................

PHONE...................

EMAIL.....................

CLASS.....................

BOARD....................

ADDRESS................

PARENT’S DETAILS

…………………………….

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FOR ANY QUERY, CALL-

TOLL FREE

1800 555 999

TIMINGS

9:00 A.M TO 9:00 P.M

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EMAIL ID:

Sikshasankalp@gmail.com

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YOU CAN POST YOUR QUERIES AND STAY CONNECTED WITH US ON

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MOBILE*.................................

ORDER ID*.............................

NAME*..................................

EMAIL ID................................

PRODUCT TYPE*...................

  • GOOGLE DRIVE
  • PENDRIVE
  • SD CARD

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PLEASE MENTION THE PROBLEM YOU ARE FACING*

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PLEASE UPLOAD A SCREENSHOT OF THE ISSUE*

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ATTATCH ANY OTHER IMAGES RELEVANT TO THE ISSUE*

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PAYMENT METHOD

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DEPARTMENTS

PEOPLE EMPLOYED

MANAGING DIRECTOR

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SYED YASIR HUSSAIN

HR MANAGERS

MEHREEN PARVEEN &

MOUMITA DUTTA

FINANCE MANAGER

MANABENDRA NANDI

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MARKETING MANAGER

SHUBHADEEP DUTTA

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PRODUCT DEVELOPMENT MANAGERS

GYANARANJAN MALLICK &

BORSON BANERJEE

CUSTOMER RELATIONSHIP MANAGERS

HRIDITA BHATTACHARJEE &

ANKITA CHAKRABORTY

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MANAGEMENT HIERARCHY

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PEOPLE SELECTION

NO OF STAFFS

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QUALIFICATION

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24 TEACHING STAFF

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  • POST GRADUATE IN ANY FIELD FROM A UGC RECOGNIZED COLLEGE
  • AT LEAST 2-3 YEARS TEACHING EXPERIENCE.

2 DELIVERY BOYS (ALSO FULL TIME PEONS)

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  • 12 PASS
  • WELL VERSED IN LANGUAGES - BENGALI, HINDI AND ENGLISH.
  • SHOULD POSSESS THEIR OWN VEHICLE WITH A VALID DRIVING LICENSE.

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2 TELECALLERS

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  • GRADUATE
  • WELL VERSED IN LANGUAGES BENGALI, HINDI & ENGLISH LANGUAGES.

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  • IN THE BEGINNING, IT WILL BE A MID-SIZE ED-TECH COMPANY.

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  • ESTIMATED TOTAL SIZE OF ED-TECH INDUSTRY IN INDIA IS $1.8 BILLION, AS PER F.Y.19.

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*As reported in Economic Times, Feb, 2019

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  • SIKSHA SANKALP AIMS TO TARGET YOUNG MIND TO CLEAR THEIR CONCEPTS IN A MORE FUN LEARNING WAY.

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  • TO ESTIMATE, WE HAVE TAKEN 21,453 STUDENTS FOR ANALYZING THE TARGET MARKET IN 5 YEARS OF OPERATIONS.

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  • IF WE CONSIDER OUR MAIN COMPETITOR, BYJU’S SUBSCRIPTION, 0.5 MILLION (WB). WE AIM TO TARGET 4.29% ~ 5% (21,453 SUBSCRIPTIONS) OF THEIR MARKET SHARE IN FIRST FIVE YEARS OF OPERATIONS.

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  • IN NEXT 5 YEARS, WE AIM TO TARGET ABOUT 20% FROM OUR COMPETITOR BY ANALYSING THE CHOICE AND PREFERENCES OF TARGET MARKET.

SIZE OF INDUSTRY*

SIZE OF TARGET MARKET

MARKET SHARE & RELATIVE MARKET SHARE

MARKET STUDY

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  • RICH CONTENT & MODE OF DELIVERY.
  • EXPERIENCED TUTORS FROM ALL OVER THE NATION.
  • CREATIVE CONTENT FOR YOUTH.
  • FREE LIVE INTERACTION WITH TUTOR BEFORE THE EXAMINATION.

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  • THERE CAN BE SHORTAGE OF FUNDS IN THE BEGINNING.
  • SIZE OF PRESENT TARGET MARKET IS SMALL.

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  • PRESENCE OF STRONG COMPETITORS.
  • THREAT OF DEALING CUSTOMERS REMOTELY.
  • GROWTH OF INTERNET & HUNGER TO LEARN AMONG STUDENTS.
  • GROWTH OF EDUCATIONAL SECTOR IN INDIA.

S

W

O

T

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1

MEHREEN PARVEEN

MANABENDRA NANDI

ANKITA CHAKRABORTY

SHUBHADEEP DUTTA

MOUMITA DUTTA

HRIDITA BHATTACHARJEE

GYANARANJAN MALLICK

SYED YASIR HUSSAIN

Rs 70,00,000

BORSON BANERJEE

STATE BANK OF INDIA BUSSINESS LOAN @18% FOR 5 YEARS

25,00,000

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SOURCES OF CAPITAL

7,00,000

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4,75,000

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4,75,000

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4,75,000

4,75,000

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4,75,000

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4,75,000

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4,75,000

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4,75,000

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PARTICULARS

AMOUNT

OFFICE FURNITURE AND INTERIORS

15,00,000

AIR CONDITIONERS (4 UNITS)

2,00,000

LAPTOPS & PRINTERS (Office Use)

5,00,000

LAPTOPS (FOR 24 TEACHERS)

24,00,000

CAMERA & OTHER EQUIPMENTS

4,00,000

SECURITY DEPOSIT FOR RENT

5,00,000

SUBTOTAL

57,00,000

CASH IN HAND

1,00,000

CASH AT BANK

12,00,000

GRAND TOTAL

70,00,000

APPLICATION OF FUND

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EXPENSES

AMOUNT

AMOUNT

INCOME

AMOUNT

AMOUNT

FIXED COSTS:

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By Subscription

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9,00,00,000

To Rent of Office Premises

6,00,000

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By Interest on Cash At Bank

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48,000

(50,000*12)

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(4% of 12,00,000)

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To Salary of Partners [(85,000*8+ 1,30,000*1)*12]

97,20,000

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To Loan EMI (63,484*12)

7,61,808

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To Electricity

20,000

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To Salary ( 24 Teachers)

86,40,000

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[(30,000*24)*12]

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To Telephone

60,000

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To Salary (2 Delivery boys/ peons)

2,40,000

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[(10000*2)*12]

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To Salary (2 Tele callers@15000*12)

3,60,000

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To Depreciation on Fixed Assets

5,70,000

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To Advertisement

5,00,000

2,14,71,808

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INCOME & EXPENDITURE STATEMENT OF SIKSHA SANKALP AS AT…

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VARIABLE COSTS:

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​

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To Wages (Cleaning Staff)(10000*2)

20,000

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​

​

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To Electricity

1,00,000

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To Website & App Maintenance & Internet charges (125000*12)

1,25,00,000

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To Advertisement

10,00,000

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To Promotion Exp (Brand Ambassador)

1,00,00,000

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To Stationery & Printing

5,00,000

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To Salary (contractual Teachers)

45,00,000

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To Telephone

60,000

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To Digital marketing Commission (@5% on Surplus) (5% of 3,98,96,192)

19,94,810

3,06,74,810

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To GST (18% of surplus after commission i.e. 3,79,01,382)

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68,22,250

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To Surplus (bal. fig. after comm. & GST)

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3,10,79,132

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9,00,48,000

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9,00,48,000

INCOME & EXPENDITURE STATEMENT OF SIKSHA SANKALP AS AT… (cont.)

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BREAK EVEN ANALYSIS*

SALES = 9,00,00,000

(-) VARIABLE COST = 3,06,74,810

CONTRIBUTION = 5,93,25,190

(-) FIXED COST = 2,14,71,808

PROFIT = 3,78,53,382

P/V RATIO

= CONTRIBUTION/ SALES * 100

= 5,93,25,190 / 9,00,00,000 * 100

= 65.92 %

BREAK EVEN POINT = FIXED COST / P/V RATIO

= 2,14,71,808 / 65.92 %

= 3,25,72,524.27

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*WE AIM TO ACHIEVE THIS BEP APPROXIMATELY IN FIVE MONTHS OF OPERATIONS

PROOF:

BREAKEVEN SALES = 3,25,72,524.27

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(-) VARIABLE COST = 3,25,72,524.27 * 34.08%

= 1,11,00,716.27

CONTRIBUTION = 3,25,72,524.27 * 65.92%

= 2,14,71,808

(-) FIXED COST = 2,14,71,808

PROFIT = NIL

HENCE PROVED

NOTE: We seek to achieve this BEP in

(3,25,72,524.27 / 9,00,00,000)*12

= 4.34 ~ 5 months

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WORKING NOTES:

DEPRECIATION ON FIXED ASSETS:

=10% on office furniture + 10% on air conditioner + 10% on laptop & printers + 10% Camera & other Equipments.

= Rs. (1,50,000+20,000+50,000+3,30,000+20,000)

= Rs. 5,70,000

LOAN EMI:

EMI= 25,00,000*(18%/12)*(1+18%/12)^60/[(1+18%/12)^60] -1

= Rs. 63,484

1st Year

Total EMI = 7,61,808

Principal = 3,38,862

Interest = 4,22,946

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Number of students

Total Subscription

Class

Annual Subscription

Year 1

Year 2

Year 3

Year 4

Year 5

Year 1

Year 2

Year 3

Year 4

Year 5

6

20000

450

473

520

598

718

9000000

9460000

10406000

11966900

14360280

7

20000

500

525

576

663

796

10000000

10500000

11550000

13282500

15939000

8

20000

550

578

636

731

877

11000000

11560000

12716000

14623400

17548080

9

30000

450

473

520

598

718

13500000

14190000

15609000

17950350

21540420

10

30000

450

473

520

598

718

13500000

14190000

15609000

17950350

21540420

11

30000

550

578

636

731

877

16500000

17340000

19074000

21935100

26322120

12

30000

550

578

636

731

877

16500000

17340000

19074000

21935100

26322120

​

​

3500

3678

4044

4650

5581

90000000

94580000

104038000

119643700

143572440

FIVE YEAR GROWTH PROJECTION

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CONCLUSION

  • The growth projection in terms of the total number of students enrolled as compared to previous year is 5%, 10%, 15%, 20% respectively.
  • The growth projection in terms of the total subscription money received as compared to previous year is 5%, 10%, 15%, 20% respectively.

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