HOW to unleash the power
of the Crowd.
Who we are
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Today
More than 150 companies successfully helped, with more than 3500 campaigns/projects successfully delivered across different industries at Italian and international level.
A story of success
Founded in 2015
Born as AppQuality, the first Crowdtesting Platform in Italy, in 2022 has evolved into UNGUESS, �Be smart from the star
We are not a panel, we are much more, we are a network of ENGAGED COMMUNITIES at your disposal.
Thanks to our DIGITAL PLATFORM, we optimize how to find the RIGHT PEOPLE to answer your needs.
Leveraging our BUSINESS EXPERIENCE we master how to find the SOLUTIONS you are looking for.
A real tribe of engaged humans, not random panels.
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REMUNERATION
ACTIVATION
GAMIFICATION
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A real tribe of engaged humans, not random panels.
The pyramid�of digital product quality
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Customer Enjoyment
Users feel delight and satisfaction with each interaction
Experience Optimization
Well-designed, easy to use, low friction, fast and responsive
Quality & Security
No bugs, errors or broken flows and secure to use
While organizations instinctively understand that quality matters, it’s not clearly defined.
We believe that product quality consists of three levels that build on top of each other.
Our platform offers solutions�in 3 areas
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UNGUESS QUALITY
UNGUESS SECURITY
UNGUESS EXPERIENCE
Create memorable Experiences testing and co-designing your products and solutions (websites, apps, products, whatever with the customer)
listening to the voice of the real final users/consumers
Test any digital asset and find defects before your users do on thousands of real devices
Ensure the security of your product by tapping into a community of hundreds of certified Ethical Hackers
Our platform offers solutions�in 3 areas
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UNGUESS QUALITY
UNGUESS SECURITY
UNGUESS EXPERIENCE
Create memorable Experiences testing and co-designing your products and solutions (websites, apps, products, whatever with the customer)
listening to the voice of the real final users/consumers
Test any digital asset and find defects before your users do on thousands of real devices
Ensure the security of your product by tapping into a community of hundreds of certified Ethical Hackers
Your ally for�Software Quality
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How to
UNGUESS Software Quality services
Find and solve bugs on your products (website, app, totem, etc.) at the speed of light
Find defects
before your users do
To guarantee your users high level of quality, you can now test your digital assets and find defects before your users do on hundreds of browsers and smart devices
The Solution
Quality is more and more the winning factor in web & mobile business
In this world, composed of digital platforms that reach users across multiple channels, digital debugging and optimization processes remain slow and very expensive
The Challenge
Crowd Testing
Test Automation
Time & Materials
Our platform offers solutions�in 3 areas
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UNGUESS QUALITY
UNGUESS SECURITY
UNGUESS EXPERIENCE
Create memorable Experiences testing and co-designing your products and solutions (websites, apps, products, whatever with the customer)
listening to the voice of the real final users/consumers
Test any digital asset and find defects before your users do on thousands of real devices
Ensure the security of your product by tapping into a community of hundreds of certified Ethical Hackers
Your ally for�Cybersecurity
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How to
The first community of Ethical Hackers in Italy
Entrust the collective wisdom and individual skills of our EH who collaborate, among themselves and with Customers, through a proprietary, flexible, and customisable platform.
Involve a community of Ethical Hackers
Adopt a logical and operational model that harnesses the creativity and expertise of individuals to recognise more vulnerabilities
The Solution
In a deeply interconnected world, new vulnerabilities are discovered everyday
Traditional defence systems are no longer able to counter security vulnerabilities
The Challenge
Your ally for�Cybersecurity
Key Benefits
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What is UNGUESS Security?
The Business Unit dedicated to cybersecurity. ��Through the security testing platform, Corporate clients launch Vulnerability Assessment Campaigns to involve our Community of certified Ethical Hackers.
This solution overcomes the rigidity of the model and working times of traditional methods.
Our platform offers solutions�in 3 areas
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UNGUESS QUALITY
UNGUESS SECURITY
UNGUESS EXPERIENCE (UX)
Create memorable Experiences testing and co-designing your products and solutions (websites, apps, products, whatever with the customer)
listening to the voice of the real final users/consumers
Test any digital asset and find defects before your users do on thousands of real devices
Ensure the security of your product by tapping into a community of hundreds of certified Ethical Hackers
Your ally for�Experience Optimization
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How to
UNGUESS EXPERIENCE�Optimisations Services
Our techniques allow you to watch your users while living the experiences of your products and services. You would be able to see what problems they meet and how they use your app, website or any digital and physical product
Listen to your users
Create a memorable User Experience by testing your product directly with final customers. Because what they do or how they do it is not always what or how you had planned it!
The Solution
We live in a User driven digital Economy
In this digital economy brand, customer, user and employee experiences live along a continuum
As McKinsey has shown, higher
User Experience services generate up to 2x better revenue performance
The Challenge
Your ally for�Experience Optimization
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Deliverable
Analysis
Data
Gathering
Project
Setup
Clarify
Planning subject to client availabilities �(e.g. sharing of the UIs, test plan approval)
DAY 15
DAY 7
DAY 0
Your ally for�Experience Optimization
TESTING SERVICE | KEY BENEFITS |
Usability Test | It identifies Usability frictions through UNGUESS’s methodology based on the Thinking Aloud Usability Testing used for remote unmoderated activities |
User Screencast | 15/20 minute video showing how users interact with your application and your digital service |
Eye-Tracking Study | The activity helps to understand if the user can correctly identify the elements within the screen, what attracts his attention and if there are disturbing elements |
Quantitative/ Qualitative A/B testing | It identifies which application or type of functionality our testers prefer through questionnaires and/or quantitative analysis |
Competitor Benchmark | It identifies which digital application or website, within a competitor arena, is the testers’ favourite one. Tester are asked to identify both critical and positive aspects of each service |
Voicebot & Chatbot Training | Enhance the learning phase and collect feedback on the quality of the answers, their relevance and the User Experience offered by the digital service created |
Prototype Testing | It verifies the prototype in its early stage of creation by interacting with a group of final users |
Accessibility Testing | Usability Assessment Activity is carried out with disabled testers to identify potential accessibility frictions of the service |
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Our platform offers solutions�in 3 areas
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UNGUESS QUALITY
UNGUESS SECURITY
UNGUESS EXPERIENCE (CX)
Create memorable Experiences testing and co-designing your products and solutions (websites, apps, products, whatever with the customer)
listening to the voice of the real final users/consumers
Test any digital asset and find defects before your users do on thousands of real devices
Ensure the security of your product by tapping into a community of hundreds of certified Ethical Hackers
Your ally for�Experience Optimization
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Develop deep understanding of root�causes for detractors and pain points:
Outside-in vision to identify detractors and pain points:
Internal exercise based on inside-out point of view assumptions, to define & describe:
Customer�Journey Mapping
VoC Program with broad feedback
Deep Insights and Understanding
CLOSE-THE-LOOP
TOUCHPOINTS IMPROVEMENT
Your ally for�Experience Optimization
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Broad feedbacks
Qualitative
deep insights
Customers
Advocates
Engaged�community
ALERTS
Your ally for�Experience Optimization
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Customers
Research�and planning
Service and product
design thinking
Service and product�alive in production
Concept Tests
Value testing
UX research
Service�Usage Missions
Focus Groups
Idea Generation
Instant quick poll
Instant quick poll
Instant quick poll
Attitude Surveys
Mystery
Shopping
Diary Studies
Customer
Journey
Ongoing dynamic branded community
Your ally for�Experience Optimization
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What is
UNGUESS Lab?
Create your always-on laboratory of users selected on specific targets to carry out any of our crowd-based activities:
UX Research, CX Research, Market Insights
UNGUESS Lab
Be smart from the start,
unleash the power of your Crowd.