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Index

  1. Usage/ Acceptance for application , Academy Data
  2. Scalability and Revenue goals in near future
  3. Go To Market for App promotion within the year

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Academies Data

  • Number of Academies Onboarded – 12
  • Number of Academies in talks – 10
  • Number of Profiles – 100+
  • Demographics- Majority Academies from tier 2 cities, villages
  • Contract with two academies for multiple outlets
  • Attendance Rate – 80% +
  • Coaches Acceptance Rate – 100% for registrations
  • Data Acceptance Rate – 85%

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Planning and Revenue Phases

Phase 1

Revenue – In App Sponsorships, Branding, Fees from Individual Players, and Requirement Basis Fees from Cricket Academies.

Phase 2

Revenue – Revenue from Recruiter Data, IPL Teams Branding and Contract with Manufacturers.

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Phase 3

Revenue – Turf Bookings, Social Feed, Brand Collaborations with Cricketers at smaller stages.

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Phase 4

Revenue – Launching Fantasy Segment

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Go To Market Strategy

  • Tournaments Sponsorships which can help in getting academies directly with usage of application.
  • Conducting Cash Prize Tournament to cover majority regions at once and create a brand.
  • Local Sales Presence through directly approaching cricket academies in region.
  • Brand Ambassadors can influence the trust of app towards academies.
  • Distributions of accessories for branding and enrolment.