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Pam Didner

Help accelerate marketing contribution to sales via content marketing, account-based marketing, and sales enablement
Show how to enable sales via digital marketing and sales/marketing alignment via 1:1 coaching, group workshops and keynote presentations

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Hi-

My clients use these two pages as the cover of their marketing plans.

Many of them modify my templates and add or delete elements as they see fit.

The two-pager also serves as a great executive summary when they present to senior management!

Check it out!

[Company/Country/Business Unit] Marketing Plan [Year]

EXAMPLE

[Company/Country/Business Unit] Marketing Plan [Year]

EXAMPLE

[Company/Country/Business Unit] Marketing Plan [Year] Two-Pager

Business Goals	Increase revenue to $500M in [year] by expanding manufacturing and government segments.
Business Objectives	Empower our customers to make superior decisions by delivering end-to-end [software] solutions.
Marketing Objectives	Establish [Name] as a trusted thought leader in the [industry]. Build brand awareness and drive demand through qualifying and nurturing leads in manufacturing and government segments.
Marketing Strategies	Syndicate valuable and educational thought leadership content through paid and owned marketing channels and PR outreach Support the launch with integrated marketing campaigns in 5 countries Support non–priority countries with relevant content kit Source and scale content management tools to 3 countries (phase I) Integrate marketing automation and CRM and track lead conversions in CRM

EXAMPLE

[Company] Marketing Plan [Year] Two-Pager

Buyer’s personas	Manufacturing: Large Enterprise: Procurement manager Operations and Maintenance Manager	Government: Director of Government Agency Operations manager
Target Countries	US, UK, Australia, China, Germany
Key Tactics	HQ: Build an editorial plan and create 8-10 long form content pieces for Manufacturing and Government segments that extends to 7 languages Create a social media content kit in English Propose content lists for [company] paid, owned and earned media Implement [Content Mgmt Tool] to 3 countries (phase 1) Craft content creation brief for local agencies with messaging and creative guidance Geos: Determine localized content marketing plan and editorials Recommend content for local’s paid, owned and earn media efforts Implement [Content Mgmt Tool] on the ground Present quarterly content marketing updates to HQ

EXAMPLE

[Company] Marketing Plan [Year] Two-Pager

Key Performance Indicator (KPI)	No. of Leads (MQLs) at local level No. of Leads (SALs) at local level Xx% of contribution to sales revenue Xx% positive Press Coverage for xx Product Launch

EXAMPLE