7 WEEK PLAN

FOUNDATION CHIROPRACTIC

SEO Content Roadmap

Fixing Trust Signal Bugs and Building Out the Treatment Service Lineup

Prepared by RunDigital

foundationchiroclinic.com

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

APPROACH

A Two Track Strategy

10 city pages and a 6-category Resource Center are already live and genuinely well-built. Growth from here runs on two tracks that ship together every week.

TRACK 1

Fix Trust Signal Bugs

A published testimonial names a doctor who doesn't work here, a review CTA is a dead link, and the Resource Center FAQ references category names that no longer exist. These erode trust before they hurt rankings.

TRACK 2

High-Value Service Pages

The homepage richly describes 7+ treatments — decompression therapy, vertigo treatment, PRP injections — with no dedicated page to rank for any of them. Give each one a real home.

One trust fix and one new service page published every single week

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

STATUS

Where Things Stand Today

COMPLETE

10 Utah County city pages live (Pleasant Grove, Lindon, Draper, Provo, Vineyard, Spanish Fork, Springville, American Fork, Highland, Riverton)

3 core service pages live (chiropractic, massage, personal training) plus dedicated Orem and Lehi location pages

Resource Center live with 6 real, well-written content categories

Real patient testimonials and a car accident / insurance angle featured prominently

UP NEXT

A featured testimonial names “Dr. Eric Madsen” — not one of Foundation's doctors (Dr. Jeff Brown, Dr. Scott Harris)

A testimonial “Click Here” button links to a dead “#” anchor

The Resource Center FAQ references category names (“Foundational Chiropractic Knowledge”) that don't match the 6 live categories

7+ services described on the homepage (decompression, vertigo, PRP, postural analysis) have no dedicated page

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

HOW A WEEK RUNS

The Weekly Cadence

1 Map

Keyword and search intent

2 Draft

Clinically accurate, compassionate copy

3 Build

On-page SEO and schema

4 Link

Internal links in and out

5 Ship

Publish, verify accuracy, request index

This same five-step build runs for both the weekly trust fix and the new service page every single week.

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

TRACK 1

Fix Trust Signal Bugs

These items affect what patients and Google trust about the practice, not just rankings. Each one is a confirmed, concrete issue on a live page.

Wrong-Doctor Testimonial

FIX

remove/replace the “Dr. Eric Madsen” review

Broken Testimonial Link

FIX

fix the “Click Here” href=“#” button

Resource Center FAQ Mismatch

FIX

align FAQ copy to the 6 real category names

“Chriopractic Techniques” Typo

FIX

correct the misspelled heading and URL slug

Decompression Therapy

NEW PAGE

spinal decompression therapy Orem Utah

Vertigo Treatment

NEW PAGE

chiropractor vertigo treatment Utah County

Postural Analysis

NEW PAGE

posture analysis chiropractor Orem

The wrong-doctor testimonial is the highest priority — a published review naming a chiropractor who doesn't work here is a real credibility risk, not just an SEO issue.

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

TRACK 2

High-Value Service Page Pipeline

Seven pages scheduled for the next seven weeks, giving each homepage-only treatment its own page to actually rank for.

1

Spinal Decompression Therapy

2

Vertigo Treatment & Balance Care

3

Postural Analysis

4

Neurological Exam

5

Electrical Stimulation (E-Stim/TENS) Therapy

6

Therapeutic Ultrasound

7

PRP & Ozone Injections

DESCRIBED BUT NOT LINKED

Each of these treatments already has a paragraph of real description on the homepage. None of them link anywhere or have their own URL to target a specific keyword. That's a fast way to add ranking surface area.

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

THE PLAN

Week by Week Roadmap

One trust fix and one new service page go live each week. Keyword terms are starting targets to confirm in research.

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

QUALITY BAR

On-Page SEO Standards

Every page and fix ships against the same checklist.

Unique title tag with no colons or dashes

Custom meta description with a clear CTA

Single H1 and a structured H2 outline

Every testimonial verified to name a real, current provider at this practice

MedicalBusiness schema on every city and location page

No diagnostic claims beyond chiropractic scope of practice

Spell-check pass on every heading and URL slug before publishing

Internal links pointing in and out

One clear conversion action per page (New Client Offer)

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

THE GLUE

Internal Linking and Topical Authority

Core Service Pages

10 City Pages

New Treatment Pages

Resource Center

LINKING RULES

New treatment pages link up to the core Chiropractic service page

City pages link to the new treatment pages relevant to common local conditions

Resource Center articles link to the treatment page that goes deeper

Homepage service grid links directly to each new page, replacing the current dead-end text blocks

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

LOCAL FOUNDATION

Local SEO Signals for Utah County

Consistent NAP

Orem and Lehi addresses identical on every page

Accurate Provider Info

Every testimonial and bio verified to name real, current staff

Google Business Profile

Posts tied to each new treatment page as it ships

Working CTAs Everywhere

Every “Learn More” and review link verified to work

Reviews

Continue generating real reviews from both Orem and Lehi locations

Location Schema

MedicalBusiness schema on every city and location page

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

TRACKING

Measuring Progress

Metrics we watch as fixes land and pages ship. No promised numbers, only real movement.

Keyword rankings for new treatment-page terms

Organic impressions and clicks in Search Console

Broken links and content accuracy issues resolved

Internal link coverage across the cluster

New patient appointments attributable to organic traffic

REVIEW RHYTHM

WEEKLY

Ranking, indexing, and accuracy check

MONTHLY

Full performance review

SEO compounds over months. Early signals are impressions and indexing, with rankings and appointments following.

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

WHAT COMES NEXT

Backlog Beyond Week 7

REMAINING BUILD ITEMS

X-ray imaging dedicated service page

Dietary analysis dedicated service page

Fitness evaluation dedicated service page

Lehi and Saratoga Springs metro expansion pages

FAQ schema block on every service and city page

Symptoms and Disorders section content audit

EXPANSION IDEAS

Build a Utah Valley Lacrosse partnership content series, tied to the existing sponsorship

Add patient outcome stories by treatment type

Layer in a car accident / insurance claims resource hub

Pursue local backlinks from sports leagues, employers, and physicians

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FOUNDATION CHIROPRACTIC · SEO ROADMAP

NEXT STEPS

Ready to Start Week 1

1

Confirm with the practice whether the “Dr. Eric Madsen” testimonial should be removed or reattributed

2

Lock the weekly publish slots

3

Begin the Spinal Decompression Therapy page

4

Stand up Search Console and rank tracking for the new URLs

Seven weeks to a fully accurate site and a complete high-value treatment lineup

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FOUNDATION CHIROPRACTIC · SEO ROADMAP