Film
Marketing
Task:
You are to produce a marketing timeline for your own film.
Using this presentation, present the separate stages that you envisage happening.
Base all of your choices on the case study of similar films.
Make a copy of this presentation and embed it onto your blog.
Delete the slides that I have made before it gets seen for assessment.
First job.
Make a copy of this presentation.
Then change the picture on the fist slide.
Teaser trailers.
DIscuss how a teaser trailer would be audience tested to stir up word of mouth.
Name examples of films that you may wish to screen your teasers before.
How would you drum up digital interest? (youtube etc)
On this slide, ensure that you have an actual date of release. Think carefully about key dates in the audiences diary. Valentines, Easter, Summer hols, Xmas.
Insert an example of a teaser trailer here
1 year before release
Website.
Discuss how during this time the company behind the film launch a website for your film.
Name elements that might be included as part of the site.
You may possibly talk about how the site will be continually updated in the run up to the release of the film — what could the site offer for asking the audience to constantly check in?
Insert an example of a film website here
11 months before release
Full trailers and posters.
DIscuss how with 6 months to go there would be full theatrical trailer and posters in cinemas, bus stops, hoarding etc.
What information might be included on these and why?
hint - include iconography, narrative, character(s) and theme. Also include USP, date, company etc etc
Insert an example of film poster here
6 months before release
TV Spots, QR codes, chat shows.
Discuss how the marketing machine is really hotting up. Stars and directors will be appearing on chat shows and radio. The site will be offering more extra material, QR codes might appear on posters, flyers and in magazine advertisements.
Which shows would be best for your star to been seen on?
Insert a photo of a star on a talk show
2 months before release
Press junkets, McDonalds merch, toy stores and preview screening.
Hype machine goes into overdrive!
Stars will be attending press junkets where journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film. The actors, directors and screenwriters sit in separate rooms and the reporters are brought in one by one to ask their questions.
Stars and the media will also be attending preview screenings prior to the national release date.
Final weeks before release
Press junkets, McDonalds merch, toy stores,
Hype machine goes into overdrive!
Stars will be attending press junkets where journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film. The actors, directors and screenwriters sit in separate rooms and the reporters are brought in one by one to ask their questions.
Release day
Key Terms.
Please ensure that your written commentary is littered with key terms. here is a selection that must be included, but you can use any of the terms you already know from the terms tests we have been studying for. Highlight them in your writing.
Distribution
Rights
Parent company
Positioning
Circulation
Release date
Marketing
Promotion
Awards ceremony
Competition
Teasers
Trailers
Posters
Cross media campaign
Stars
USP
Radio
Social media
Website
Merchandise
Posters have:
Iconography
Narrative
Character(s)
Themes
Premiere
Press junket
Preview screenings
Festivals