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SureWerx

Amazon Marketing Plan

June, 2020.

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Agenda

  • Content Plan

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  • Promotional Plan

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  • Kit Idea

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  • Target top sellers that make up 80%+ of sales in 3 phases:
    • Phase 1 – top sellers for SureWerx Overall AND Amazon
    • Phase 2 – top sellers for Amazon only
    • Phase 3 – top sellers for SureWerx only

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  • Drive towards the ‘perfect detail page’ for all items in the aforementioned phases:
    • ‘Perfect Image Set’
    • Video
    • 360
    • A+ Content
    • Enhanced Amazon SEO

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  • Working with product management and marketing to execute the above.

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Content Plan

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Promotional Plan

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  • Run ‘Best Deals’ – 1-2 week long deals at a 10-15% discount.
    • Drives visibility and conversion.

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  • Increase Quartile investment threshold during these periods only.

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  • Measure results before / during / after.

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  • Product category recommendations:
    • Pioneer Bomber Jackets
    • Pioneer Vests
    • Peakworks Roofer Kits
    • New Product Launch – Jackson SG
    • Jackson Contour

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  • Areas of concern / products left off:
    • Sellstrom face protection – need inventory
    • Jackson helmets – Amazon profitability concerns

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Kits

  • Increase customer basket size – upsell

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  • Impulse buy vs. need based buy

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  • Target differentiated keyword markets
    • Instead of “hi vis vests” target “hi vis construction apparel” etc.

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  • Decreased conflict with other distribution channels

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Questions