Storytelling. Engagement.
Presentation by TAIWO OBE, Founder/Director The Journalism Clinic at the All Nigeria commemoration of the 55th birthday of Mr HAKEEM BELLO, FNGE, Special Adviser, Communications to the Hon Minister, Works & Housing.
10 October 2020
It’s all about storytelling
With digital technology, mobile telephony and internet access, the lines are now blurring.
Describing yourself as a print or broadcast journalist now seems archaic.
It’s still about journalism.
To provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies and their governments.
Whatever has value...
News is not literally a list of headlines and hard news stories. It’s a sophisticated cultural object, and there’s better-written news and better reported news and worse news.
The better stuff, discerning users will pay for, in the way that discerning users will pay more for a better pair of shoes or pay more to get access to better TV.
It’s a different world - for real
Media consumption habits keep changing: a result of the combination of access to the internet, mobile telephony and evolving digital technology
It’s also a sharing world
It’s about benefits.
After the news breaks...
People begin to ask questions: Why did what happen? Who are the winners and losers? Why does it matter? Etc
New uses for 5W’s and H
How to navigate the new path
Stories are everywhere.
Thank you.
WHAT DO YOU KNOW?
How I pitched to CS Monitor
Wilfred Okiche, a medical doctor, on how he pitched the story, “How two Nigerian women are breaking into comedy’s boys club” https://www.csmonitor.com/World/Africa/2020/0810/How-two-Nigerian-women-are-breaking-into-comedy-s-boys-club?fbclid=IwAR0FxUZsVwWgtq_Xg98iICSzDHkpswMj9gIYna1yaGCLwH3-muLMz-gOJRs
MANY THANKS