Build a Fan Foundry

on any channel

Ed Alexander

Chief Digital Marketer

Build a fan foundry on any channel.

Opening conclusion:

Show how.

Show up.

Show proof.

Build a fan foundry on any channel.

❶

❷

❸

Opening conclusion:

Build a fan foundry on any channel.

Show up.

Be easy to find.

​

• Exploit Google: content, keywords, tags
• Be on the channels your audiences use.
• Contribute to online discussion.

Ask and offer advice. Link to your content.

• Avoid a blatant sales pitch, unless asked.
• Invite people to connect, using a concrete “ask”.
• Follow relevant accounts you respect.

​

KPIs: page visits, link clicks, shares, comments, share of voice

Build a fan foundry on any channel.

Show up.

Build a fan foundry on any channel.

Show how.

Let’s dive in to some detail.

Build a fan foundry on any channel.

Don’t just help. Be the best helper out there.

​

• Don’t just copy “best practice”. Invent it!

​

• Be clear and transparent. It builds trust.

​

• Link to your own expert resources.

​

KPIs: Community growth

(shares, follows, subscribes, mentions, clicks)

​

Show how.

Build a fan foundry on any channel.

Show proof.

Build a fan foundry on any channel.

Show proof.

Tell relevant stories.

​

• Clearly describe how you help others.

Speak in a way that matters to your audience.

Use plain language and customer stories.

• Anticipate and solve an obvious or likely need.
• Offer to extend the relationship.

Invite people to connect, subscribe, follow, ask.

​

KPIs: Inquiries, leads, prospects, sales, referrals

Build a fan foundry on any channel.

To recap:

Show how.

Show up.

Show proof.

❶

❷

❸

Ed Alexander

Chief Digital Marketer

Thank you!

Now, get started.

​

Get our free planning tool that covers Key Performance Indicators

for measuring success at every stage of the buyer’s journey.

Get the free

Buyer’s Journey

KPI Planner

Includes: Blog article | Free download | Detailed guide