1 of 10

PERSONA

2 of 10

PERSONA 1

Sales assistant (shop)

​

  • Trained as a sales force
  • When time for further training?
  • ! Contact with the customer, brand ambassador
  • Sara, 25 years old.

3 of 10

PERSONA 2

Sales B2B – account manager

​

  • Trained as a sales force
  • Customer comes with budget
  • Contact with the customer
  • Eva 37 years

4 of 10

PERSONA 3

Designer

​

  • Creative
  • Gets input from other departments to build collection
  • Leon, 27 years

5 of 10

PERSONA 4

Sourcing & buying manager

​

  • Commercial KPIs
  • Regular suppliers, no time to start researching alternatives, and no idea where to start.
  • Room for negotiation?
  • Sylvia, 46 years

6 of 10

PERSONA 5

Production - atelier employee

​

  • Seniority, doing it the same way for years
  • Educated in linear economics
  • Nicole, 54 years old

7 of 10

PERSONA 6

Marketing employee

​

  • Sales, conversion.
  • Sustainability communication? Effectiveness?
  • What can I say or not say (greenwashing)
  • Catherine, 43 years

8 of 10

PERSONA 7

Sustainability manager

​

  • Mandate to focus on circularity.
  • Success depends on support and involvement of other departments
  • Trained in circular economy
  • Eveline, 38 years

9 of 10

PERSONA 8

Logistics Coordinator

​

  • Is driven by timely delivery and smooth running
  • Arnaud, 34 years

10 of 10

PERSONA 9

Role

​

  • Description of work context
  • Name, age