Why was marketing so important when One Country launched its audio brand?
Everyone knows who Luke Bryan is, yet he still needs a team marketing his tour – just because people know who he is – doesn’t mean they know he’s on tour
Even live music venues still market themselves
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What Can Radio Do Differently?
Everyone will say, “We have no budget”
We need to stop saying, ”We’ve always done it this way”
The key is building an effective marketing strategy
Utilize social media to meet your audience where they are – specifically Gen Z and Gen Alpha
Realizing streaming and radio are not the same
Radio is a mainstream community based experience
Streaming is an individual algorithm based experience
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Expanding Your Brand Identity
There’s power in your personal brand outside of the radio station
By expanding your personal brand, it will help the station overall
@RadioAmy from the Bobby Bones Show and Amy Brown
Why was it important to you to separate yourself and define your brand outside of The Bobby Bones Show?
How did you get support from your company to expand your personal brand?
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Can Radio Make A Sexy Comeback?
For the second year in a row vinyl outsold CD’s
Digital camera sales grew in 2024 for the first time in 13 years
Kodak disposable camera sales doubled in 2024
One of the countries biggest GEN Z podcasters joined SiriusXM