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Forage Workshop x KKon Reno

Fermenting The Ingredients That Make Up Your Brand’s DNA

By Jake Ahles

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Forage Workshop x KKon Reno

Fermenting The Ingredients That Make Up Your Brand’s DNA

Morel Creative | 2024

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F.E.E.E.D.

Content Strategy That Grows Your Brand

The 5-Ingredients Every Growing Brand Needs For A Successful Visual Content Recipe

Morel Creative | 2024

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Purpose�

Outcome

Morel Creative | 2024

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Who Even Is This Guy You’re Talking To?

  • Scientist
  • Professional Chef
  • Movie, TV, and Commercial Producer
  • Founder + CMO of The FareTrade
  • Founder of Morel where we’ve helped 100s brands grow + scale

Morel Creative | 2024

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Why Forage

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Who Is F.E.E.E.D. For?

Morel Creative| 2024

Who Doesn’t Need F.E.E.E.D.?

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The Framework for The Workshop

�Part 1: What is F.E.E.E.D.?

Part 2: 5 ‘Ingredients’ of the F.E.E.E.D Framework

Part 3: Forage for Multitude’s ‘Ingredients’

Part 4: Summary + Q&A

Morel Creative | 2024

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The

F.E.E.E.D.

Ingredients

Differentiate

Engagement

Education

Emotion

Facts

Morel Creative | 2024

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Facts

What is your product?

Morel Creative | 2024

S

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Morel Creative | 2024

S

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Education

Let The People Know How Your Product Helps

Morel Creative | 2024

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Emotion

Make your audience Feel Something

Morel Creative | 2024

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Engagement

“Are You Not Entertained!?”

Morel Creative | 2024

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Differentiate

Morel Creative | 2024

The Foundation: What sets Way Back Snacks apart?

Differentiation

Engagement

Emotion

Education

Facts

=

+

+

+

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Morel Creative | 2024

Q

A

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Exclusive Offer for KKon Attendees

  • Scan the QR Code to Apply & Receive 50% off a �1:1 Forage Workshop For Your Brand
  • PLUS, One Applicant Will Win a �FREE 1:1 Forage Workshop!

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Our Process

Morel Creative | 2024

Foraging:

Discovering the ingredients

Cook Book

Build content strategy

Content Tasting Menu

Specific Recipes for Speicific Campaigns

Food Prep:

Producing the content

Service:

Sharing the content

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The Visual Content Strategy Cook Book

1: Brand / Product Story Video

2: Tutorials (how to use the product)

3: Lifestyle Content (how the product fits into customers lifestyles)

4: Product Stills

5: Lifestyle Stills

6: Social Content

7: Smart Segmentation + (re)Targeting

Morel Creative | 2024

Implementing the FEEED Ingredients To Lead With Value And Create Loyal Customers

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For more information visit:�kombuchabrewers.org