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Introductions – Action Plan Team

James

Grew up in Martinez, CA
Moved to Truckee in 2024 after living in the San Luis Obispo area for nearly 20 years
Works as the Town of Truckee’s Emergency Services Manager

Chris

From Sacramento, California
Seven years in Public Safety, two years Utilities
Tahoe resident three years as the CTO for the Town of Truckee

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Introductions – Action Plan Team

Laura

As a long-time Placer County resident and real estate Broker, my role within the community is much greater than a real estate transaction. I have always felt a responsibility toward serving the community and a desire to continuously educate myself. Things most important to me:

Community connections

Supporting local business

Bridging the information gap

Serving the underserved

Sharing knowledge

Leslie

Grew up in a small town in Colorado
Loves all things winter
Lived in Truckee Tahoe for 20 years
Works at LSC Transportation Consultants as the principal engineer

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Weathering Tahoe Truckee Together

Enhance access to home winter hardening resources for residents of Truckee and North Tahoe who are vulnerable to health and safety impacts caused by winter weather.

To ensure our most at-risk populations are more resilient to our severe winters.

Create a local program supported through partnerships between community groups and local, state, and federal agencies by the winter of 2025/2026

What

How

Why

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Target Demographics & Goals

Full-time Residents (90% of respondents)
Homeowners (67%) & Renters (24%)
Low-income & Fixed-income Households
Elderly/Disabled Residents
Spanish-Speaking Community Members

Potential for Positive Impact

Heat & Smoke Preparedness: Majority concerned about extreme heat (55%) and wildfire smoke (82%)

Power Outage Resilience: Many experienced multi-day outages, affecting medical needs and access

Equity in Planning: Spanish-speaking & low-income households report greater vulnerabilities

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Goals & Objectives

Empower Vulnerable Groups with accessible climate preparedness resources

Improve Communication during outages and climate events

Enhance Local Infrastructure for equity in energy, housing, and emergency services

Center Community Voices to build inclusive, long-term resilience strategies

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Budget

Validate program scope, mission, vision, effectiveness

Survey Solutions and Analysis	$1,000
Digital Marketing Materials	$2,000
IDEA / Marketing Review	$1,000
Print Marketing Materials	$2,000
Radio Marketing	$500
Social Media Campaigns	$4,000
Website / Application System	$4,000
Swag	$400
Pizza	$100
TOTAL	$15,000

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Survey

Survey received 56 responses

75% wanted to make winterizing home improvements but were limited by the cost

High heating costs and poor insulation were the most common winterizing issues

Only one person had used a rebate, grant, or other winterizing assistance program

High upfront cost and lack of information were the biggest barriers to winterizing

78% wanted a simple online application to make applying for winterizing assistance easier

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Marketing Plan

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Weathering Tahoe Truckee Together

Now What?

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Questions?

Chris Hardy: chardy@townoftruckee.gov

James Blattler: jblattler@townoftruckee.gov

Laura Betz: mynorcalrealestate@gmail.com

Leslie Suen: leslie@lsctrans.com