Lean Canvas
[Product Name]
PROBLEM
A few key customer needs (Opportunities) that your product aims to address.
SOLUTION
Proposed solution for the customer needs you’ve identified.
KEY METRICS
A few key metrics that will tell you how your business is doing. See North Star Metric and OMTM.
UNIQUE VALUE �PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER �SEGMENTS
COST STRUCTURE
All costs associated with running the business:
employees, office, hardware, travel, licenses, bills, etc.
REVENUE STREAMS
How exactly are go going to make money?
Do you have a Pricing Strategy?�What incomes might you expect?
Designed for:
Date:
Something that cannot easily be copied or bought. It’s more element of strategy than part of a business model.
How well are you going to solve each of those problems?
You might use a Value Curve to compare your Value Proposition with other competitors.
How are you going to reach customers? Do you need partners, resellers? What marketing channels might be the most effective (e.g., Ads)?
Where do they live? What’s their personality? How do they spend their time? What brands do they identify with? What are their political views? What is their typical age, gender, and education?
Author: Paweł Huryn
Based on Lean Canvas by LEANSTACK (https://leanstack.com/lean-canvas) adapted from Business Model Canvas.
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Paweł Huryn
Author, Product Manager
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