TpT Seller Survey
Data collected May 31, 2022 to June 7, 2022
By Alexandra from Terrific Teacher Tactics and
Rebecca from Hoff Math
For more…
For more discussion on this topic, check out Alex’s interview with Rebecca from episode 80 of her podcast The Terrific Teacherpreneur
Overall Stats
Total number of responses = 1007
Mode “years on tpt” = 1 to 2 years (190 responses)
Mode “monthly earnings” = less than $100 a month (199 responses)
Mode “number of products” = 101 to 200 products (259 responses)
Mode “time spent on tpt” = less than 5 hours per week (381 responses)
Mode “have any assistants” = no (845 response)
Mode “niche” = PreK - 2nd grade (354 responses)
Note that the survey was designed to collect categorical data, not numerical data. There are less analysis possibilities with categorical data. For example, it’s not possible to do a scatter plot. Hence, you will see a lot of bar graphs, contingency tables and clustered bar charts. Enjoy!
How long have you been selling on TpT?
Total number of responses = 1007
How much do you earn in a month from TpT?
Total number of responses = 1007
How many products do you have in your store?
Total number of responses = 1007
How much time do you spend on tpt per week during the school year?
Total number of responses = 1007
Do you have any VAs, contract workers, or employees?
Total number of responses = 1007
What best describes your niche?
Total number of responses = 1007
How many platforms do you use regularly to connect with your buyers?
Total number of responses = 1007
Platform examples include:
Instagram, Pinterest, Facebook, TikTok, Twitter, YouTube, Podcast, Blog/Website, Email List
Which best describes your situation?
Total number of responses = 1007
*Note. Many people explained that they are no longer in the classroom because they are staying home with young children.
Monthly Earnings vs. Years Selling on TpT
2-way contingency table
And a clustered bar chart
Monthly Earnings vs. Years Selling on TpT
Total number of responses = 1007
Monthly Earnings vs. Number of Products in Store
Monthly Earnings vs. Number of Products in Store
Total number of responses = 1007
Monthly Earnings vs. Niche
Monthly Earnings vs. Niche
Total number of responses = 1007
Monthly Earnings vs. Hours per Week
Monthly Earnings vs. Hours per Week
Total number of responses = 1007
Monthly Earnings vs. Life Situation
Monthly Earnings vs. Life Situation
Total number of responses = 1007
Niche vs. Number of Products
Niche vs. Number of Products
Total number of responses = 1007
Niche vs. years on TpT
Years on TpT vs. Number of products
People making $10k to $20k per month…
People making more than $20k per month…
FYI, the person with 2-3 years has 500+ products, is not in the classroom, and has “two co-owners.”