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Disclose

From Indonesia

Citra Dyah Prastuti | KBR (Indonesia)

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Hello, this is Disclose

6 episodes

Released on August 2022

Available on any podcast platform & on KBRPRIME.ID

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https://kbrprime.id/podcast/disclose

https://kbr.id/disclose

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This is the team behind it

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And these are our fighters

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The creation

  • Disclose is the brainchild of KBR under GIJN’s IJ-MAP (Investigative Journalism Assessment Program) to support watchdog journalism
  • The production was done during the pandemic (2022-2023)
  • Super coach! Susanne Reber of Reveal and Verified.

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Why it was not easy for us

  • Small team
  • Focus on current affairs news
  • The investigative works are done on top of other jobs
  • Do not have a dedicated investigative team
  • Not easy to tell investigative story with audio
  • Mentoring was done during the pandemic – all remote, with language barrier
  • Strong-willed team: we know we want this as a legacy

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The process

  • All new process for us: from producing to promoting
  • Sharpened our skills in narrative interviewing and writing – it’s a story for the heart, not fact-based outline
  • Moved mountains to make this happen
  • Newsroom team was in touch with the marketing team from the very beginning – this is new
  • Table reading was also a new (and fun!) thing – we continue the habit until now

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The impact

  • We did all kinds of social media promotions: before and after the podcast was launched
  • Positive response from our media collaboration partner and CSOs for the cross promotional efforts
  • Opinion piece in Indonesia’s biggest newspaper
  • Positive reviews from our distribution channels - local radio stations and community radio stations in West Java

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Won AMSI Award 2022

https://kbr.id/nasional/11-2022/amsi-award-2022-kbr-raih-penghargaan-inovasi-konten-audio-terbaik/110222.html

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How to make it sustainable?

  • It’s not easy
  • It needs support (money, team)

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  • Keep the fire burning: creating new things to unlock for the team, push the bar higher
  • Introduce the podcast format more to the audience – we need audience support
  • We need people to acknowledge investigative podcast