Hey there,

I’m a marketing and business growth professional with 10+ years of experience across CRM, integrated digital marketing, lifecycle marketing, customer engagement, client success, media operations and business strategy.

Over the course of my career, I’ve worked with leading agencies and organizations including Ogilvy, Dentsu, SoCheers, Saregama, Phoenix Palladium and LogicServe Digital, contributing to campaigns and growth initiatives for major consumer, retail, entertainment, and technology brands across India and Middle East markets.

My expertise lies in building customer-centric marketing ecosystems by combining creativity, data, technology, media, and business strategy to drive acquisition, engagement, retention and consumer growth. More recently, his focus has expanded into AI-enabled marketing workflows, lifecycle automation, customer journey optimization, and the intersection of AI, marketing, and business transformation.

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Ogilvy India

Client Services Director

Brand Portfolio

Oral Health Movement

• The campaign reached 550M+ consumers, completed 4.5M+ oral health screenings across 18,000+ pincodes, and drove dentist consultations through a 50,000-dentist network.
• By combining WhatsApp automation, AI screening, digital media, and on-ground activation, the initiative transformed oral care awareness into measurable healthcare action at national scale

To improve oral healthcare awareness and accessibility across India.

Kurl-On

(re-branding)

• Drove high social visibility through Instagram-first creatives, reels, and cricket-led content integrations during ICC T20 World Cup 2024 (Ind vs Pak)
• Improved youth audience engagement and brand relatability through multilingual, entertainment-led storytelling
• Amplified digital reach across Instagram, OTT, and influencer ecosystems, strengthening Kurlon’s modern lifestyle positioning

Maaza - Dildaari

• Reached 200M+ monthly Maaza consumers across India
• Expanded nationwide digital and regional social media visibility through multilingual content and influencer amplification
• Strengthened Maaza’s positioning as Coca-Cola India’s leading mango beverage brand, supporting its journey toward the $1Bn brand milestone

Logic Serve Digital

Client Success Director

Brand Portfolio

Sharaf DG - UAE & KSA

Performance Mertrics:

• Delivered a +20% conversion uplift (Feb–Mar 2026) through funnel optimisations and festival leverage
• Improved ROAS and campaign efficiency by and refining media mix decisions
• Onboarded Cotton On housed under Sharaf DG
• Monthly spends - 1cr+ for the entire group

SoCheers

Group Head - Strategy & New Business

Brand Portfolio

(Pitch)

Saregama

Digital Content Manager

Saregama India

Content Manager

DSP Portfolio

Paani Paani by Badshah

Performance Mertrics:

• Viral Velocity: 100 Million YouTube views in 12 days; 1 Billion+ combined digital views.
• Chart Dominance: #1 Global Trending Music Video on YouTube for 3 weeks; Billboard Global 200 debut.
• UGC Volume: 1 Million+ Instagram Reels created within 30 days of launch.

Phoenix Palladium

Digital Marketing Manager

Brand Portfolio

Digital Services & SOW

#MarchToTheVibe – Women’s Day Campaign

On Women’s Day, we arranged Women’s Week Celebration in collaboration with our retail partners & personalities to drive maximum footfalls & engagement

#MarchToTheVibe – Women’s Day Campaign

Collab with popular influencers & celebrities

#GiftofShopping – Stop Motion Content Series

#HouseofFragrance – Collab with Influencers (Reels)

#WorldofChristmas

Time-lapse of Mall Décor

#WishCircle x OnePlus

Contest

Tie-up with LBB

Tie-up with Curly Tales

#WorldofChristmas

LIVE coverage of Décor Launch

Christmas Parade

LIVE Coverage

Parenting Talk & Book Launch

Music Event Promotion & Coverage

www.phoenixpalladium.com

Manage to built a dynamic website to spotlight new retailers, promote special events, entice community members to discover offers and fests

KPIs: Attract organic traffic/new visitors | Drive Registrations | Mall Services

Nhance App

Objective:

Increase app visibility and drive downloads

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Challenge:

Getting the target audience to discover the app in the first place

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Strategy-Driven Solution:

We experimented with app description with popular keyword searches for terms like luxury shopping, luxury deals & discounts, contactless shopping (organic)

Promoted the app to mall database through Whatsapp/SMS (paid)

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Results:

This simple ASO & SMS strategy helped increased 18k downloads in 60 days

WAT CONSULT

Account Manager - Social Media

Digital Services & SOW

Brand Portfolio

#RapWithRanveer - Rebranding Awareness Campaign on Digital

Campaign & Contest Coverage

#TheresNoOneLikeMom – Eureka Forbes (Aquaguard)

M.O.M�Content Series

Mother Dairy – Topical & Trending Content

Sr. Account Executive - Social Media

Brand Portfolio

Digital Services & SOW

• Social & Digital
• Strategic Communications
• Media Relations
• Social Impact
• Influencer Marketing & PR
• Experiential PR & Events

#LEGOChristmasCarnival

Guinness World Record Official Attempt

With Contest Winners

Timelapse of LEGO Landscape

Contest Covered by adgully

#PickMyGoaPic

Collab with Trip Advisor as Review Partner

Instawalk with locals, tourist, editors & contest winners

#HyattCulinaryChallenge

Cooking Challenge Contest among 18 Hyatt Hotels across India

Winners & Blogger Interaction

Thank You