Digital Communications

Statewide Program of Study

Arts, Audio/Video Technology, and Communications Career Cluster

The Arts, A/V Technology and Communications (AAVTC) Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Careers in the AAVTC career cluster require a creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication.

The Digital Communications program of study explores the occupations and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. This program of study may also include exploration into operating machines and equipment to record sound and images, such as microphones, sound speakers, video screens, projectors, video monitors, sound and mixing boards, and related electronic equipment.

Secondary Courses for High School Credit

Level 1

• Principles of Arts, Audio/Video Technology, and Communications*
• Professional Communications

Level 2

• Digital Audio Technology I
• Audio/Video Production I/Lab

Level 3

• Audio/Video Production II/Lab

Level 4

• Practicum in Entrepreneurship 

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Postsecondary Opportunities

Associates Degrees

• Recording Arts Technology/Technician
• Cinematography and Film/Video Production
• Radio and Television Broadcasting Technology/Technician
• Music Technology

Bachelor’s Degrees

• Recording Arts Technology/Technician
• Cinematography and Film/Video Production
• Radio and Television
• Agricultural Communication/Journalism

Master’s, Doctoral, and Professional Degrees

• Communications Technology/Technician
• Cinematography and Film/Video Production
• Radio and Television
• Agricultural Communication/Journalism

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Work-Based Learning and 

Expanded Learning Opportunities

Offered Industry-Based Certifications

• Adobe Certified Professional in Print and Digital Media Publication Using Adobe InDesign

Aligned Occupations

Successful completion of the Digital Communications program of study will fulfill requirements of the Business and Industry endorsement. Revised – August 2022

* Offered as a Dual Credit College Course

Course Description Document from TEA

Digital Communications�Course Information

Level 1

Level 2

Level 3

Level 4

For Additional Information on the Arts, Audio/Video Technology, and Communications Career Cluster

PLEASE CONTACT: CTE@tea.texas.gov WEBSITE: https://tea.texas.gov/cte 

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Ferris ISD CTE Coordinator: Richard L. Simms, Email: rsimms@ferrisisd.org, Phone: 972-544-3737 x2839

Ferris ISD does not discriminate on the basis of race, color, national origin, sex, disability or age in its programs or activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the nondiscrimination policies:

District Coordinator: Campus Coordinator:

Lance Campbell, Deputy Superintendent Chris Guastella, Principal

301 E 5th St, Ferris, TX 75125 1025 E 8^th St, Ferris, TX 75125

lcampbell@ferrisisd.org cguastella@ferrisisd.org

972-544-3858 972-544-3737

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Further nondiscrimination information can be found at Notification of Nondiscrimination in Career and Technical Education Programs.

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COLLEGE CREDIT COURSE(S)

Offered in conjunction with: Lamar State College Port Arthur

College Website: https://www.lamarpa.edu/Home