��COMPLAINTS (Complaints & Relevance of Complaints/ Complaining, Types & Evaluation of Complaints)
PHARMACEUTICAL QUALITY ASSURANCE
DEPARTMENT OF PHARMACEUTICAL SCIENCES & TECHNOLOGY
BIRLA INSTITUTE OF TECHNOLOGY, MESRA
RANCHI – 835215
LEARNING OUTCOMES
Upon completion of this short presentation, we will be able to,
CONTENTS
INTRODUCTION
WHAT DO WE MEAN BY COMPLAINTS?
RELEVANCE OF COMPLAINTS/ COMPLAINING
Meeting customer needs and expectations is the pivotal role any company must play in order to stay competitive in any market. So for that, addressing the customer complaints and feedbacks becomes one of the most important steps as it does the following;
LET’S RECALL
At this moment, we shall recall whatever we have learnt so far. So, kindly pause the video and try to revisit the things that have been discussed as questions below:
TYPES OF COMPLAINTS
Complaints are of the following types as mentioned below:
TYPES OF COMPLAINTS
EVALUATION OF COMPLAINTS
Steps involving handling & evaluation of complaints are as follows:
CONCLUSION
So, as a pharmaceutical professional, avoiding complaints regarding any product or service and maintaining a good reputation and market-share are primary attributes that will ensure customer appeal and satisfaction.
Moreover, interest on future offerings can also be guaranteed based on customer needs which ultimately will trigger a more competitive playing field for like-minded companies who want to create ‘the best product/ service’.
SO, IN THE NEXT VIDEO, WE WILL LEARN ABOUT;
Prepared By:��Mr. Anwesh Bhowmick�Dr. Manik Ghosh��PHARMACEUTICAL QUALITY ASSURANCE�DEPARTMENT OF PHARMACEUTICAL SCIENCES & TECHNOLOGY�BIRLA INSTITUTE OF TECHNOLOGY, MESRA �RANCHI – 835215