The intent-first platform that eliminates
"What are you looking for?"
PATENT PENDING
1,512
Beta installs with zero paid marketing
314 DAU • 21% activation rate
"Very user friendly" — Beta tester feedback
Tim Allen Hand • Founder & CEO • tim@venchurave.com • 337.303.5262
Omaha, NE
Lafayette, LA
The Problem
Every. Single. Match.
Hi :) How are you?
Hey! What are you looking for?
*leaves on read*
The Ambiguity Tax
77 min/day
Average time spent swiping
40+ msgs
Before learning intent
50%
Report dating app burnout
#1 issue
Misaligned expectations
Every interaction starts in ambiguity. Users match first, then spend days negotiating intent.
The Solution
MOOD flips the model: intent comes first, not 40 messages later.
1
Intent-First
Users declare what they want before seeing anyone. No guessing.
2
Offer/Counter
Preselected proposals replace vague "hey" messages. Patent-pending.
3
Real-Time MOODs
15 intent categories from "Just Friends" to "Long-Term." Change anytime.
Competitors: Match → Chat → Guess intent → Disappointment
MOOD: Set intent → See aligned people → Offer/Counter → Connect
How It Works
The Intent Engine (Patent Pending)
1
Set Intent
Choose your MOOD
→
2
Choice Grid
Only aligned people
→
3
Send Offer
Preselected proposal
→
4
Response
Accept/Counter/Decline
→
5
Connect
Start aligned
HIGH-SIGNAL DATA ENGINE
Every accept, decline, and counter generates behavioral data that improves matching. Future demographic data.
Unlike swipes, our data reveals actual intent, not just attraction.
Why Now
Four converging trends make this the moment for intent-first dating.
79%
Swipe Fatigue is Peak
of Gen Z report burnout from traditional dating apps
2.5x
Authenticity Over Algorithms
increase in "authentic connection" as a stated priority
32%
Alt Lifestyles Mainstream
of adults under 35 open to non-traditional structures
$0
Competitors Stuck
spent by Tinder/Bumble on solving intent alignment
The market is ready for someone to solve intent. MOOD is built to be that solution.
Traction
Beta testing in Lafayette, LA and Omaha, NE (small markets, no paid acquisition)
1,512
Total Installs
438
Active Accounts
314
Daily Active Users
21%
Activation Rate
"
I finally didn't have to explain what I was looking for. We were already on the same page.
— Beta user, Lafayette
TIMELINE
2022-23
Patent filed • MVP Development & Testing • f&f investments
2024
Beta: 1,512 installs • Released Development Team
2025
Structured New Development Team • V1 Development
2026
V1 Development • Q4 V1 Launch (current) • accelerator investment
Market Opportunity
TAM
SAM
SOM
TAM: U.S. Singles
117M people • $4.9B market
13% CAGR → $11B by 2030
SAM: Dating App Users
70M active users
SOM: Initial Focus
33 cities • 40M people
1% of SOM = 400K users • At $18 ARPU = $86M ARR opportunity in initial markets
Business Model
Two revenue engines: User Subscriptions + B2B Preferred Partners
USER SUBSCRIPTIONS
Free
$0
15 offers/day, 15 chats
Customize
$14.99/mo
Pick 20 features
Diamond
$24.99/mo
All 30+ features
+ Try any feature for 7 days: $0.99
PREFERRED PARTNERS (B2B)
Local businesses advertise in MOOD grids
• Intro: $500/mo (2 months)
• Standard: $1,000/mo ongoing
• Premium: $2,000/mo (featured)
Partners: coffee shops, bars, fitness, venues
Month 12 target: 360 partners = $288K/mo
UNIT ECONOMICS
$15-20
Target CAC
$16-20/mo
User ARPU
6-10%
Conversion
3:1+
LTV/CAC
Ambassador Program: 25-50 per city earn "Sparks" for promotion → redeem with Preferred Partners
Competitive Landscape
CASUAL
SERIOUS
SWIPE
INTENT
Tinder
Bumble
Hinge
Grindr
Feeld
MOOD
MOOD's Unfair Advantages
✓ Intent declared before matching
✓ Patent-pending Offer/Counter
✓ 15 MOOD categories (vs 0-3)
✓ B2B partner revenue stream
✓ Ambassador Spark economy
Competitors optimize engagement.
MOOD optimizes alignment.
Go-To-Market Strategy
Density-first city launches with 3 growth engines
Ambassadors
25-50/city earn Sparks for social promotion
Partners
15-40 local businesses per city pay $500-2K/mo
Events
MOOD-specific micro-events drive density
0
SEED
Wks -6 to 0
• Recruit ambassadors
• Onboard partners
• 200+ profiles
1
LAUNCH
Wks 1-4
• Micro-events
• Partner promos
• Waitlist convert
2
EXPAND
Wks 5-12
• Flagship events
• Influencer push
• Founder media
3
SCALE
Wks 13+
• Paid acquisition
• City #2 launch
• Partner growth
WAVE 1: Austin (Hero), Lafayette, Denver, New Orleans, Atlanta
WAVE 2: NYC, LA, Miami, Chicago, SF • WAVES 3-4: 23 more markets
Each city: Custom MOOD mix + 3-5 launch events + 15+ partners + 25+ ambassadors
Financial Forecast
18-month projections: Conservative, Target, and Viral scenarios
$1.5M
$1.0M
$500K
$0
M3
M6
M9
M12
M15
M18
MONTHLY REVENUE
Conservative
Target
Viral
ASSUMPTIONS
Conservative
• 3% conversion
• 8 cities by M18
• 15 partners/city
• M18: $520K/mo
Target
• 6% conversion
• 15 cities by M18
• 30 partners/city
• M18: $1.05M/mo
Viral
• 10% conversion
• 25 cities by M18
• 50 partners/city
• M18: $1.8M/mo
Partner revenue is the accelerant: 30 partners/city × 15 cities = $450K/mo B2B alone
Team
TH
Tim Allen Hand
Founder & CEO
• 15 years technical & leadership
• 13 years as founder/operator
• 15+ years dating app user
• $800M drillship sign-off (Chevron)
FC
Fabio Conceição
Co-Founder & CTO
• 15+ years web development
• 10+ years APIs & scalable systems
• High-traffic consumer apps
22+
Yrs Tech Leadership
25+
Yrs Leadership
2nd
Time Founders
22+
Yrs Dating Apps
The Ask
$500,000
Pre-Seed via SAFE
$6M post-money cap • Including Wefunder round
USE OF FUNDS
50%
Go-to-Market (cities, hosts, events)
25%
Product & Engineering (V1)
15%
Operations (team, tools)
10%
Legal (expansion compliance)
MILESTONES THIS FUNDING ACHIEVES
1
Ship V1 with full MOOD taxonomy + Offer/Counter
2
Launch in 5 hero cities with 75+ partners
3
Achieve 10K+ MAU with validated economics
4
Position for $10-20M Seed round
18-month runway • Clear path to Series A • Building the intent layer for human connection
Let's Build This Together
MOOD Social & Dating is building the intent layer for human connection.
We'd love to have you join us.
Tim Allen Hand
Founder & CEO, MOOD Social & Dating
tim@venchurave.com
337.303.5262 • 669.263.4467
https://yourmood.social
Appendix available: Full GTM, City playbooks, MOOD categories, Financial details