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Gaming chair �An Internship report

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Details

Institute: Godrej Interio

Date: 22/05/2023 to 21/06/2023

Project Coordinator: Mr.Nirav Shah

Industry mentor: Mr.Abhinav Saxena

Submitted by: Shreya Hirpathak

College: MIT-Institute of Design

Roll number: MITU20BDES0182

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Index

Context

Benchmarking

  • What is it?
  • History
  • Overview
  • Types
  • Top brands
  • Comparison
  • Patterns
  • Insights

Semantic study

  • Journey mapping
  • Attributes
  • Typicality scale: Form
  • Overlapping
  • What is cultural semantics?�-Color�-Color typicality scale�-Bold Graphics�-Futurism�-Symbolism�-Gaming gadgets
  • Influencers and content creator
  • Observations

Survey

  • Questionnaire
  • Summary
  • Insights

Project directions

  • Persona
  • What should they do?
  • Portfolio direction
  • Project Brief

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To understand users and study gaming chairs that already exist in the market and create a proposed portfolio for Godrej’s Gaming chair.

Objective

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Context

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  • Specifically designed to provide comfort and support during long gaming sessions.
  • Designed with ergonomics in mind, taking into consideration the needs of gamers who spend extended periods sitting in front of a computer or console.
  • Gaming chairs aim to enhance the gaming experience by providing an extremely immersive feel.

What is a gaming chair

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History gaming chair

DXRacer Gaming Chair Debut

(2006)

AK racing�(2008)

Esports sponsorships�(2008)

Knockoffs�(2012)

Secret labs and

Maxnomic�(2013)

Noble chairs�(2014)

Secret labs

at top�(2018)

Consistent

Industry growth�(2020)

Price hacks and

innovation�(2021)

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  • The global gaming chair market was valued at US$ 1.2 Billion in 2022.
  • We expect the global gaming chair market to exhibit a CAGR of 6.8% during 2023-2028.
  • India recorded about 421 million online gamers in the year 2022.It is 9% of total video game players.
  • Of which 60% claim to spend 3 consecutive hours everyday.
  • Online sales dominate the gaming chair market, but brick-and-mortar stores also offer them.
  • DXRacer, Secretlab, and AKRacing are prominent players in the gaming chair market.
  • Major markets for gaming chairs include North America, Europe, and Asia Pacific.
  • Future trends in gaming chairs may include smart features, wireless connectivity, and sustainability.
  • The gaming chair market is expected to continue growing alongside the expansion of the gaming industry.

​

​

General overview

Reference: https://www.mordorintelligence.com/industry-reports/gaming-chair-market

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Platform Gaming chair

Racing Gaming chair

Hybrid Gaming

chair

Recliner

Gaming chair

Pedestal / Rocker Gaming chair

Bea bag �Gaming chair

PC Gaming

chair

Types of gaming :As per market

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Platform Gaming chair

Hybrid Gaming

chair

Recliner

Gaming chair

PC Gaming

chair

Types of gaming :As per features

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Benchmarking

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Premium

Top Brands: Marketing scale

Non-Premium

Simple

Sporty

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Top brands:

Razer

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Top brands:

  • Mid range Products
  • Cheap quality products
  • Bad customer reviews.

​

​

  • Best selling in ecommerce.
  • Keep involving influencers.
  • range
  • Premium quality products
  • Sponsors esports events

​

​

  • Sell hybrid gaming chairs commonly.
  • Varied range Products
  • Features remain constant but change in aesthetics.

​

​

  • Reselling some common chair with gaming graphics.
  • Good customer feedback.

​

​

​

  • Interesting and varying graphics
  • Premium quality products
  • Sponsors esports events

​

​

  • Sell high end gaming chairs.
  • Varied range Products
  • Top noch products.

​

​

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Benchmarking

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Top brands

Ikea

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1�Ikea�Styrspel

Rs: 22,990

(MRP:34,980)

https://www.ikea.com/in/en/p/styrspel-gaming-chair-grey-red-20526087/

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Features

  • Armrests , backrest recline simultaneously.
  • The synchronized seat and back tilt follows your body movements and adjusts the chair to the correct position.
  • Mesh material enables an airy backrest.
  • Very structured design
  • Attractive bright colors.
  • Vendor called it not a gaming chair.
  • Has a hybrid shape
  • Shape and color attracts consumers.
  • Similar to variety of other office chairs in store.
  • No prominent point of differentiation.
  • Most customer said not worth money
  • Good for posture(Only tall people.)
  • Hard to assemble

Insights

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2�Ikea�Utespelare

Rs: 10,990

(MRP:22,980)

​

https://www.ikea.com/in/en/p/utespelare-gaming-chair-bomstad-black-90500159/

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Features

  • The synchronized seat .
  • The design of the high backrest gives your body, neck and head a sturdy and comfortable support.
  • This desk chair has adjustable tilt tension.
  • You easily adjust the height of the chair and the tilt of the back with one hand.
  • On the back of the backrest there is a pocket where you can put things you want close at hand when playing.
  • The safety castors have a pressure-sensitive brake mechanism that keeps the chair in place when you stand up, and releases automatically when you sit down.
  • Strong blue accent. Can fit in formal environments
  • Similar to variety of other office chairs in store.
  • Cheap quality
  • Thin back uncomfortable
  • Weird pushing forward feel when one sits.
  • Good for lighter weights.
  • Good for gaming head positions
  • Wheels ont rotate they slide

Insights

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3�Ikea�Huvudspelare

Rs: 6,990

(MRP:9,990)

​

https://www.ikea.com/in/en/p/huvudspelare-gaming-chair-black-50522667/

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Features

  • Built-in lumbar support.
  • Adjustable tilt tension .
  • Synchronized seat.
  • You sit comfortably since the chair is adjustable in height.
  • The mesh material of the backrest lets air through to your back during long sitting periods.
  • The safety castors have a pressure-sensitive brake mechanism.
  • Most people appreciate quality for the amount of money
  • No cushioning
  • Limited tilt adjustment
  • Use of red for accents.
  • Basic structure.
  • Can fit in semi-formal environments
  • Has a formal shape.
  • Non adjustable back and hand rest.

Insights

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Top brands

Green soul

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1�Green soul�Monster ultimate T series

Rs: 16,990

(MRP:35,333)

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Features

  • Multi functional: Whether a gamer or a professional.
  • Breathable fabric
  • Any Position Lock
  • Neck pillow
  • Cross legged sitting
  • Memory foam pillows and lumbar support
  • 90 to 180 adjustable degree
  • Frog mechanism

​

  • Noisy
  • Material is sweaty
  • Racer seat .
  • Comfortable.
  • Sober colors.
  • Highest selling.

.

Insights

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2�Green soul�Vision Gaming chair

Rs: 19,990

(MRP:44,990)

​

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Features

  • Bold ,sleekly styled, executive office chair, visual contrast
  • S type segmented design,.
  • The tiltable design
  • It also has 4 way adjustable armrests.
  • Butterfly mechanism.
  • (0 to 180 adjustable back rest

​

​

  • Race car structure, Sci-fi themed CMF.
  • Sober colors yet bright finish.
  • Suitable for both environments.
  • A gaming chair with enhanced arm rests and comfortable posture.

​

Insights

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3�Green soul�Beast

Rs: 14,990

MRP:(22.790)

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Features

  • The Beast chair has three-way adjustable armrests
  • A thick molded foam seat, and soft, breathable PU leather.
  • It also helps with hips and helps to relieve pressure.
  • Adjustable & Removable Lumbar Support Pillow
  • The back can also be reclined when required.
  • Neck pillow
  • 90 to 180degree
  • 3D armrest
  • DIY Assembly
  • Race car structure, Sci-fi themed CMF.
  • Bright blue Accents
  • Extremely good for long time use and posture.
  • Very customizable

Insights

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4�Green soul�Zodiac pro

Rs: 11,950

(MRP:23,618)

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Features

  • Ergonomically built.
  • Improvement of posture
  • The reduction of back discomfort
  • Prevention of long-term consequences of bad postures.
  • 2D adjustable headrest
  • 2 D adjustable arm rest
  • Height adjustable lumbar support
  • High-quality breathable mesh material
  • The High-Density Molded Foam Seat supports your thighs and calves well.
  • Maximum Weight Capacity: Up to 125Kgs
  • Height Suitability: 5ft to 5ft. 10"
  • Accent color only differential factor for sporty look.
  • Same chair sold as office chair in subtle colors as formal.
  • Can fit in formal environments too.
  • A gaming chair with enhanced arm rests and comfortable posture.

​

Insights

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Top brands

Wipro

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1�Wipro�Jedi

Rs: 14,016

(MRP-29,000)

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Features

  • 3D armrests
  • Removable neck pillow
  • Lumbar pillow
  • Bucket seat
  • Butterfly mechanism
  • 90 to 180 adjustable back
  • Metal back frame

Insights

  • Has all features
  • Looks like subtle gaming chair
  • Still does not have distinct USP from other chairs.
  • Wipro has only 2 chairs with no distinct cmf which leads to average sales.
  • Even though it is a well known company people prefer gaming chairs by company that have particular unique points.

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2�Wipro�Gladiator

Rs: 21,860

(MRP-31,200)

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Features

  • 3D armrests
  • Removable neck pillow
  • Lumbar pillow
  • Bucket seat
  • Butterfly mechanism
  • 90 to 180 adjustable back
  • Metal back frame
  • Has all features
  • Looks like subtle gaming chair but has only sober colors
  • Can fit in office environments.
  • Still does not have distinct USP from other chairs.

Insights

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Top brands

Cellbell

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1�Callbell�Transformer X-Series

Rs: 17,999

(MRP-29,999)

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Features

  • A large seat area.
  • Lumbar pillow
  • Ergonomic design
  • Removable headrest and back support cushion.
  • It has a high backrest .
  • Strong and Sturdy Metal Base.
  • FROG Mechanism
  • Reclining degrees 90° to 180°*
  • Arm-rest: Button Adjustable Padded Arm-rest
  • Height Suitability: 5 ft to 5.8“
  • Weight Capacity: 125 Kg
  • .
  • Race car bucket seat.
  • Attractive accent colors.
  • Similar to variety of other office chairs in store.

Insights

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2�Callbell�Alpha series DC edition

Rs: 20,999

(MRP-54,999)

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Features

  • Batman aesthetic
  • A large seat area.
  • Removable headrest and back support cushion.
  • It has a high backrest FROG Mechanism
  • Reclining degrees 90° to 180°*
  • Button Adjustable Padded Arm-rest
  • Height Suitability: 5 ft to 5.8“
  • Weight Capacity: 125 Kg
  • Quick Installation:
  • 4D adjustable armrests
  • DC inspired cmf.
  • Race car bucket seat.
  • Subtle colors.

​

Insights

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3�Cellbell�Leo marvel series

Rs: 15999

(MRP-,8999)

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Features

  • Good thigh support
  • Breathable Fabric
  • Multilayer seat
  • Adjustable lumbar
  • Adjustable headrest
  • Backrest up to 140
  • Fabric with Embossed MARVEL Comics Character sign
  • 3D Padded Arm-rests .
  • Weight Capacity: Up to 105 Kgs
  • Height: 5.2" to 6.0 ft.
  • Synchro-Tilt Mechanism
  • Basic Design
  • Multiple designs inspired by Marvel characters.
  • Different cmf could look like an office chair.
  • Ease of cleaning is a USP.

Insights

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Top brands

Autofull

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1�Autofull�Leo

Rs: 20,999

(MRP-39,999)

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Features

  • Ergonomic 3D Lumbar Pillow
  • The 360° swivel
  • 12° rocking function
  • Retractable footrest
  • Reclined at any angle between 90°-155°
  • 3.2'' height adjustable headrest and lumbar pillow
  • Built to last
  • 2D armrests
  • Non cracking leather
  • Race car bucket seat.
  • Interesting graphics.
  • Wings hurt the thighs
  • Subtle black colors.

​

​

Insights

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2�Autofull�Pink bunny ergonomic

Rs: 20,400

(MRP-,47,999)

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Features

  • 360 Degree Swivel
  • Angle between 90-155 degree
  • Height adjustable seat and armrest
  • Adjustable lumbar pillow and head pillow
  • Ergonomic design
  • Soft seating
  • One of the only feminine gaming chairs.
  • It is doing very well and is one of its kinds.
  • Different cmf.

​

​

Insights

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1�Drogo�Baybee multifunctional

Rs: 18,990

(MRP-25,990)

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Features

  • Best masseur for users who need to sit for a long time.
  • Vintage leather style matches all locations.
  • 360° swivel
  • 90°-180° reclining
  • 20° controllable rocking and retractable footrest for relaxing
  • Adjustable seat height, 158 KG capacity
  • Head pillow
  • Lumbar pillow for all body shapes.
  • Winged back provides multi-point body contact
  • Lean your legs more comfortable with bucket seat design
  • Side wings frame has been thinned and contains soft filling.

​

  • Black cmf
  • Bold logo
  • Not well known brand but still does very well.
  • Multiple detachable features

​

​

​

Insights

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Top brands

Dr.Lexur

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1�Dr.lexur�Leroy

Rs: 15,990

(MRP-27,999)

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Features

  • Luxur tilt mechanism.
  • Stay cool during long gaming
  • The memory foam lumbar pillow remembers your spine's shape and offers personalized support.
  • Elegant color finish gives the most royal look.
  • S shaped ergonomics
  • 2D armrests
  • 90 to 180 degree tilt
  • Footrest
  • Sponge cushion
  • Neck pillow

​

​

​

​

  • Very interesting and calming cmf.
  • Well known brand that sponsors gaming tournaments that increase sales.
  • Heavy colors and graphics
  • Very similar to chair by another brand (cell bell.)

​

Insights

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2�Dr.lexur�Overpower

Rs: 15,990

(MRP-23,000)

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Features

  • Tilt mechanism.
  • Stay cool .
  • Removable neck pillow
  • The memory foam lumbar pillow .
  • Elegant color finish gives the most royal look.
  • Footrest
  • 90 to 180 Good ergonomics

​

  • Not durable got spoilt after 1 month
  • Heavy colours and graphics
  • Cmf inspired by video games

Insights

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Material

Mesh

Leather

Nylon spandex

Fabric

Fabric

Leather

Mesh

Pu leather

PU leather

PU Leather

PU Leather

Fabric

Leather

Leather

PU Leather

Leather

Leather

Tilting degree

N

N

180

180

!80

180

135

-

180

180

180

140

155

155

180

180

180

Adjustable armrest

​

N

Y

Y 4d

Y 4d

Y 3D

N

Y 3D

Y 3D

Y 4d

Y 4D

Y 4D

Y 2D

-

Y

Y 2D

Y 2D

Rocking range

-

-

-

15

15

-

-

N

-

-

-

-

12

25

20

-

-

Mechanism

-

-

Frog

​

--

Butterfly

-

Butterfly

Butterfly

Frog

Frog

-

-

-

-

-

-

Name

​

Styrspel

Utespelare

Huvudspelare

Monster ultimate

Vision

Beast

Zodiac pro

Jedi

Gladiator

Transformer

Alpha

Leo

3D conquer

Baby Pink bunny

Alpha series

Leroy

Overpower

Brand

Ikea

Ikea

Ikea

Green

soul

Green

soul

Green

soul

Green soul

Wipro

Wipro

Cellbell

Cellbell

Cell bell

Autofull

Autofull

Drogo

Dr.Lexur

Dr.Lexur

MRP

34,990

10,990

6.990

16,990

19,990

14,990

11,950

14,016

21,860

17,999

20,999

15,999

20,999

20,400

18,990

15,990

15,990

Cost

22,990

22,980

9,990

35,333

44,990

22,790

23,618

29,000

31,200

29,999

54.999

8,999

39,999

47,999

25,990

27,999

23,000

Color

Red, grey

Blue, Black

Black, red

Black ,grey

Grey black

Black ,grey

Tule,

White

Red,Black

Grey, black

Tule black

Gold,Grey,Black

Purple,black

Black

Pink, White

Black

Blue, White

Blue black

Cushion Back

N

Y

N

Y

N

Y

N

Y

Y

Y

Y

N

Y

Y

Y

Y

Y

Breathable mesh

Y

N

Y

N

N

N

Y

N

N

N

N

Y

N

N

N

N

N

Adjustable headrest

Y

​

N

N

N

N

Y

N

N

Y

N

Y

N

N

N

N

N

Adjustable LS

Y

Y

N

N

Y

Y

Y

Y

Y

Y

Y

N

Y

Y

N

Y

N

More accessories

Y

Y

N

N

N

N

N

N

N

-

-

-

N

-

-

-

-

Tilting

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

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Material

Mesh

Leather

Nylon spandex

Fabric

Fabric

Leather

Mesh

Pu leather

PU leather

PU Leather

PU Leather

Fabric

Leather

Leather

PU Leather

Leather

Leather

Tilting degree

N

N

180

180

180

180

135

-

180

180

180

140

155

155

180

180

180

Adjustable armrest

​

N

Y

Y 4d

Y 4d

Y 3D

N

Y 3D

Y 3D

Y 4d

Y 4D

Y 4D

Y 2D

-

Y

Y 2D

Y 2D

Rocking range

-

-

-

15

15

-

-

N

-

-

-

-

12

25

20

-

-

Mechanism

-

-

Frog

​

--

Butterfly

-

Butterfly

Butterfly

Frog

Frog

-

-

-

-

-

-

Name

​

Styrspel

Utespelare

Huvudspelare

Monster ultimate

Vision

Beast

Zodiac pro

Jedi

Gladiator

Transformer

Alpha

Leo

3D conquer

Baby Pink bunny

Alpha series

Leroy

Overpower

Brand

Ikea

Ikea

Ikea

Green

soul

Green

soul

Green

soul

Green soul

Wipro

Wipro

Cellbell

Cellbell

Cell bell

Autofull

Autofull

Drogo

Dr.Lexur

Dr.Lexur

MRP

22,990

10,990

6.990

16,990

19,990

14,990

11,950

14,016

21,860

17,999

20,999

15,999

20,999

20,400

18,990

15,990

15,990

Cost

34,900

22,980

9,990

35,333

44,990

22,790

23,618

29,000

31,200

29,999

54.999

8,999

39,999

47,999

25,990

27,999

23,000

Color

Red, grey

Blue, Black

Black, red

Black ,grey

Grey black

Black ,grey

Tule,

White

Red

,Black

Grey, black

Tule black

Gold,Grey,Black

Purple,

black

Black

Pink, White

Black

Blue, White

Blue black

Cushion Back

N

Y

N

Y

N

Y

N

Y

Y

Y

Y

N

Y

Y

Y

Y

Y

Breathable mesh

Y

N

Y

N

N

N

Y

N

N

N

N

Y

N

N

N

N

N

Adjustable headrest

Y

​

N

N

N

N

Y

N

N

Y

N

Y

N

N

N

N

N

Adjustable LS

Y

Y

N

N

Y

Y

Y

Y

Y

Y

Y

N

Y

Y

N

Y

N

More accessories

Y

Y

N

N

N

N

N

N

N

-

-

-

N

-

-

-

-

Tilting

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

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Features:

  • Price: Majority Cost is in range 15 to 22k
  • Colors: Maximum black and combination of blue,green and red.
  • Lumbar: Cushion back in majority chairs
  • Ventilation: Even though users need it most chairs do not have good ventilation chairs.
  • Lumbar support: Most of them have an adjustable lumbar support.
  • Material: Leather used for the racer car effect.
  • Tilting mechanism :Up to 180 degrees is common.

​

Cushion chair ,typical sillhoute,2D armrest(CT mechanism) and extended tilting is preferred.

​

​

​

​

​

Common pattern in table

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Customer:

  • Most chairs don’t last more than 18 months.(Based on customer reviews.)
  • Chair not ergonomically designed so create problem� for specific users.
  • Wing shape on lower part of seat enables pain in upper thigh when seated in a cross legged position.

​

Product:

  • Unique shape and color attracts customers.
  • Most brands change CMF of office chair and resell as gaming chair
  • Chair is usually kept in home office or home gaming setup.
  • Leather chairs are hot for Indian climate and cause blisters.
  • Because of a lot of parts and complex upholstery cleaning is a major issue.
  • Prefer breathable material for long hours.

​

Services

  • Vendors should be clear on what they sell.
  • Ecommerce has a lot of similar price product but lower quality which leads to complaints.
  • Small parts should be individually replaceable.

​

​

​

​

​

Benchmarking Observation

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Semantic study

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Journey Mapping

Attributes on brand websites

Form Typicality

Overlapping Typicality

Color

Typicality

Cultural Semantics

Color influence

Esports events

Gaming gadgets

Bold Graphics

Futuristic Aesthetic

Symbolism

Influencer /Gamer Influence

Understanding the heavy influence of gaming culture that surround the gaming community.

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Attributes

  • Comfortable
  • Optimal
  • Sleek/ DYNAMIC
  • Thrill
  • Ingenuity
  • Gamified
  • Premium
  • Vintage
  • Robust

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Typicality Scale: Forms

Typical

Atypical

  • Atypical chairs are seen when there is a mesh back chair which may have contrasting colors but also has a hybrid shape.
  • Different definition of typical/ atypical (Depends on perspective of user.)
  • Racer bucket chair are usually used.

Scale based on typical shape of gaming chair.

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Typicality test: Overlapping

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Typicality Scale: Color

Typical

Atypical

  • Contrast color combinations.
  • Bright color as accents .
  • Heavy brand graphics used in some chairs.
  • Inspiration from video games.

​

  • Scales based on typical colors (in general).

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What is Cultural semantics?

  • The study of how cultural factors influence the meaning and interpretation of language, symbols, and communication.
  • It examines how beliefs, values, social norms, and historical contexts shape the way people understand and convey meaning within a specific culture.
  • It recognizes that cultural differences can lead to variations in the interpretation of words, symbols, and gestures.
  • Understanding cultural semantics helps us grasp how culture impacts communication and perception.
  • eSports events, Impact of color in gaming experience colors, bold Graphics, futuristic form, Symbolism, Gaming gadget and Streamer and Content Creator Influence

​

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Esports events: eSports events or professional gaming teams

  • eSports events and professional gaming teams influence gaming chairs through branding and sponsorship.
  • The global eSports market revenue reached $1.1 billion in 2020 and is projected to continue growing in the coming years.
  • Major tournaments and championships, have generated viewership in the tens of millions, rivaling traditional sports events.
  • Major tournaments and championships, such as The International (Dota 2) and League of Legends World Championship, have generated viewership in the tens of millions, rivaling traditional sports events.

Referance-https://www.mdpi.com/2071-1050/14/21/13803

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Cultural semantics: Colors Colors

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Impact of color in gaming experience colors

Visible color spectrum�Wavelength in nanometer

  1. Green gaming chair: easiest on the eyes for primordial reasons.
  2. Red gaming chair : so intense that it scares the brain into paying more attention.
  3. Pink gaming chair : softened red with a positive, calming dynamic.
  4. Blue gaming chair : produces cool hues that spark creative thinking
  5. White: Reflects ALL Light
  6. Gray: Dull & Uninspired
  7. Black: Blends In, Absorbs Light

Warm colours reflect more light energy, yielding a more vibrant dynamic.. Cool colours stimulate creativity while fostering calm.

​

https://chairsfx.com/computing-chair-advice/furniture-color-psychology/

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Cultural semantics: Bold Graphics Bold graphics

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Cultural semantics: Bold graphics

  1. Graphics are an important of gaming as they help for immersion of gamers.
  2. Branding and Recognition
  3. Gaming Culture and Affiliation
  4. Graphics on gaming chairs can provide options for personalization and customization
  5. Visual Appeal and Aesthetic
  6. Marketing and Advertising Gaming Community Connection

​

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Cultural semantics: Futurism

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Cultural semantics: Symbolism Symbolism

  1. Shape of throne resembles that of gaming chair.
  2. Similarly it is possible to incorporate such symbolism into form of the gaming chair.
  3. This will may help create an immersive experience in the subconscious of the user.

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Gaming gadgets: Bold graphics

Gaming Tables

Gaming Laptops

Gaming VR Headsets

Gaming Consoles

Gaming Headphones

Gaming Mouses

Gaming Keyboard

Gaming Speakers

Gaming CPU

Gaming Monitor

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Streamer and Content Creator Influence�

�Streamers and content creators influence gaming chairs through customization, ergonomic considerations, integrated accessories, brand collaborations, sponsorships, and social media presence. Their influence stems from their popularity, engagement with the audience, and trendsetting role within the gaming community.

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Ideal cultural semantic of chair

Esports events

Color

Bold graphics

Futurism

Gadgets

Symbolism

Content creation

Warm colors should be used with accents of cooler colors

Shape should resemble futuristic elements

A sci fi version of company logos into sci fi version could be impactful

Playing with form symbolism could help create an immersive experience by unconsciously affecting the players behavior.

Sponsoring influencers or video features will influence sales.

Tracking trends of Esport events could help understand gamer behavior.

Gaming chairs should keep in trend with accessory gadget.

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Cultural semantics Observations

  • Chairs that provide visual comfort do the very well in the market.
  • Gamers prefer a gaming chair aesthetic with a racer bucket seat.
  • Graphics inspired by sci-fi shows and games is well received.
  • Immersive color helps add to experience of gaming.

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Survey

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  • Around 90 Users participated in the survey.
  • 10 were interviewed personally.
  • The survey was sent across for all kinds of users.
  • We can see a general variety in the users which gives a variety in responses and can be distinguished in 4 different sections.

​

​

Survey overview:

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Response statistics

What do you do?

  • Highest number of people are in college (18 to 22 years.)
  • The next largest section can be seen in the working class category (22 to 28 years ).
  • The general demographic is of the young adult.
  • These people have a moderate spending capacity and are able to invest in good furniture that suits their aspirations.

Where do you game?

  • Most people use their studies and bedrooms for gaming

Gender

Male

Female

  • We can see a male dominance in the players.

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Response statistics

Do you play video games?

Do you have a gaming chair?

Do you have a small office/work from home /gaming setup?

  • 90.7% of people who took survey do play video games of which 63% have a work from home setup for their gaming.
  • They are ready to invest in a proper setup. But still 93.6% do not have a gaming chair.

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Response time statistics

  1. Mean average of hours played per day is 4 to 6 hours.
  2. Most number of people use their setup almost everyday.

​

5

0

10

10

5

15

20

No. of users

No. of hours

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Response time statistics: What is your schedule to play games?

  1. Mean average of hours played per day is 4 to 6 hours.
  2. Most number of people use their setup almost everyday.

​

6(7.8%)

0

20

Everyday

10

30

40

11(14.3%)

24(31.2%)

23(29.9%)

32(41.6%)

6(7.8%)

Weekday

Weekend

Once in 2-3 days

Once a week

Once a month

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Response statistics : Where do you do your gaming?

75(96.2%)

5(6.4%)

27(34.6%)

11(14.1%)

0

20

40

60

80

Home

Office

Hostel/PG

Gaming arenas

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Popular PC games

Discomfort faced while gaming

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Type of video games

VR gaming

69(88.5%)

32(41%)

0

20

40

60

80

PC

Office

Mobile

24(30.8%)

5(6.4%)

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Popular PC games

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Games and its relations to ergonomic requirements

Strategy games:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Action adventure games:�Mix of relax and focused sitting

FPS:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Simulation games:�Setup preferred for racing.�Mostly relax and comfortable sitting.

Sports:�Console orientation needed�Relaxed sitting position.

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Alternative uses of chair

  • Even though the chair is majorly used in concentration based activities.
  • High number of users can be seen using it for Relaxation.

Work

45(58.4%)

32(28.6%)

0

20

40

60

80

Watching OTT

Relaxation

Studying

53(68.8%)

66(85.7%)

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Response statistics

Total Number of people in study

Percent that chose feature

Adjustable Lumbar support

Adjustable armrests

Headrest pillow

Reclining backrest

Footrest

Cooling

Lumbar Pillow

Built in Speaker

USB+RBG

Accessories holder

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Response statistics

Set up photos

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Response statistics

Set up photos

  1. Gaming console setup.
  2. Number of users are dwindling
  3. There is still a substantial amount.
  4. Ikea products being used to hold it.
  5. Minimalistic furniture.

​

​

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Response statistics

Set up photos

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Response statistics

Set up photos

  1. Proper setups can be seen.
  2. Cushioned chairs.
  3. Priority given to chair in spite of non fancy companion components.

​

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Response statistics

Set up photos

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Response statistics

Set up photos

  1. Proper setup complete with customizable PCs.
  2. These seem to be temporary chair setups.
  3. This is surprising since they can afford good gadgets but are not spending money on sitting arrangements.
  4. One of them said the chair helps him sit straighter.

​

​

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Response statistics

Set up photos

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Response statistics

Set up photos

  1. Proper setup complete with customizable PCs.
  2. These seem to be temporary chair setups.
  3. This is surprising since they can afford good gadgets but are not spending money on sitting arrangements.
  4. One of them said the chair helps him sit straighter.
  5. Priority not given to comfortable sitting.
  6. Some responses stated lack of affordable sitting.

​

​

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Response statistics

Set up photos

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Response statistics

Set up photos

  1. Mesh chair setup
  2. Everyone has a proper work from home/Gaming setup.
  3. Customizations made according to personal preferances.

​

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Response statistics

Looks comfy , cool and simple, Bucket seat

Batman graphics,

mesh

Color,Comfy, Bucket seat

Dynamics, Nice aesthetics, Comfy, Bucket seat

Sleek , Interesting structure

Subtle Futuristic Classy Comfortable

Comfortable, Simple, Cushiony

Comfortable, Simple, Fits in home aesthetic

  1. Visual comfort was the top reason to chose every design.
  2. Maximum people preferred Bucket chair race car chairs.
  3. A significant number chose hybrid chairs with interesting structures and shape.
  4. Reason for choosing subtle colors was so that they fit in the aesthetic of the house.

​

​

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  • Average hours being spent on gaming chair is 4 to 5 hours.
  • Most of them are ready to spend for the aesthetic and comfort.
  • Most of them have their set ups at home , in the bedroom. And hence do not mind buying a gaming specific chair.
  • Because of intense sessions there are a large number of back pain and posture problems in the youth.
  • Pc video games are the most played ones.
  • Type of video games affects the posture of user.
  • Most people expect good ergonomic features and sci-fi aesthetics in a gaming chair.
  • Users chose chairs that provided a visual comfort and had the typical bucket seat with some accent graphics inspired by gaming.

​

​

​

​

​

​

​

​

Observations:

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Personas

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Persona 1

Name: Adi Malhotra

Profession: Professional Gamer

Location: Delhi

Source of income: Live streaming

Goals:

  • Good Ergonomics.

​

​

Frustrations:

  • No chair that suits their specific style.

​

Average time spent on chair: 10-12 Hours

Setup: Plays on his Gaming Setup complete with every feature.

Average Income: 78,000 per month.

Age: 27

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Persona 2

Name: Sahil Tank

Profession: Student

Location: Pune

Source of income: Parent dependent.

Goals:

  • Cool looking gaming chair
  • Ergonomic Chair.
  • Sturdy enough for rough play.

​

Frustrations:

  • Back pain at young age
  • Lack of affordable chairs

​

Average time spent on chair: 4 to 5 Hours

Setup: Plays on his Gaming PC and hostel setup.

Average Income: 8,000 per month.

Age: 23

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Persona 3

Name: Saniya Mehra

Profession: Executive positions

Location: Mumbai

Source of income: Small Business

Goals:

  • Good Ergonomics.
  • Trying to propagate Friendly work environment in the office.
  • Aesthetics that fit that of cool CEO.

​

Average time spent on chair: 10-12 Hours

Setup: Has a office setup within formal environment

Average Income: 2,50,000 per month.

Age: 32

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Persona 4

Name: Rahul Mishra

Profession: Corporate employee

Location: Mumbai

Source of income: Work from home job

Goals:

  • Comfortable for long hours.
  • Gaming chair that is not very tacky.
  • Aesthetics similar to home aesthetics.

​

​

​

​

Frustrations:

  • Extreme long hours on chair.

​

​

Average time spent on chair: 10-12 Hours

Setup: Has a work from home set up for gaming and working.

Average Income: 1,00,000 per month.

Age: 38

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Project directions

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Godrej Interio?

It is a more than 150 year old company. Godrej Interio is India’s largest furniture brand in both home and institutional segments. With presence in over 490 cities with 66 company owned stores and over 850 dealers, we are one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd.

​

The design process at Godrej Interio is one that blends years of experience with contemporary designs from across the globe to create furniture that keeps ‘user' in mind.

​

“Enriching life by transforming home and work spaces.”

What characteristics should Godrej’s Gaming chair have?:

​

  • Durable
  • High quality
  • Wide variety of users
  • Differentiated design
  • Contemporary.

​

​

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Personas

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Persona 1

Name: Adi Malhotra

Profession: Professional Gamer

Location: Delhi

Source of income: Live streaming

Goals:

  • Good Ergonomics.

​

​

Frustrations:

  • No chair that suits their specific style.

​

Average time spent on chair: 10-12 Hours

Setup: Plays on his Gaming Setup complete with every feature.

Average Income: 78,000 per month.

Age: 27

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Persona 1

Name: Sahil Tank

Profession: Student

Location: Pune

Source of income: Parent dependent.

Goals:

  • Cool looking gaming chair
  • Ergonomic Chair.
  • Sturdy enough for rough play.

​

Frustrations:

  • Back pain at young age
  • Lack of affordable chairs

​

Average time spent on chair: 4 to 5 Hours

Setup: Plays on his Gaming PC and hostel setup.

Average Income: 8,000 per month.

Age: 23

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Persona 1

Name: Saniya Mehra

Profession: Executive positions

Location: Mumbai

Source of income: Small Business

Goals:

  • Good Ergonomics.
  • Trying to propagate Friendly work environment in the office.
  • Aesthetics that fit that of cool CEO.

​

Frustrations:

  • No chair that suits their specific style.
  • No chair for female style.

​

Average time spent on chair: 10-12 Hours

Setup: Has a office setup within formal environment

Average Income: 2,50,000 per month.

Age: 32

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Persona 1

Name: Rahul Mishra

Profession: Corporate employee

Location: Mumbai

Source of income: Work from home job

Goals:

  • Comfortable for long hours.
  • Gaming chair that is not very tacky.
  • Aesthetics similar to home aesthetics.

​

​

​

​

Frustrations:

  • Extreme long hours on chair.

​

​

Average time spent on chair: 10-12 Hours

Setup: Has a work from home set up for gaming and working.

Average Income: 1,00,000 per month.

Age: 38

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Project directions

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Godrej Interio?

It is a more than 100 year old company. Godrej Interio is India’s largest furniture brand in both home and institutional segments. With presence in over 490 cities with 66 company owned stores and over 850 dealers, we are one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd.

​

The design process at Godrej Interio is one that blends years of experience with contemporary designs from across the globe to create furniture that keeps ‘user' in mind.

​

“Enriching life by transforming home and work spaces.”

What characteristics should Godrej’s Gaming chair have?:

​

  • Durable
  • High quality
  • Wide variety of users
  • Differentiated design
  • Contemporary.

​

​

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

Rahul M

Corporate employee

Persona 4

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

Pain points:

  • Extreme back pain
  • Slow adjustment in chair.
  • Neck pain
  • Chair doesn’t support in forward bent positions
  • Wings on side of chair gives thigh pain
  • Need chair that helps in immersive experience.
  • Lack of gaming peripheral attachments.

USP:

  • A small device that helps attach any peripherals to user.

Features:

  • Should have a premium CMF.
  • Typical silhouette.
  • 4D armrests.
  • Lumbar support plus pillow.
  • Neck support plus pillow.
  • Adjustable tilt mechanism.
  • Can include special edition chairs.
  • Adjustable Footrest should be provided
  • RGB lighting
  • Special Cooling technology used .

Price:

  • 15,000-25,000

DESIGN BRIEF 1

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

USP:

  • Should be compact and can fit in small spaces easily.

Features:

  • Should have a gaming CMF.
  • Can be inspired by sci-fi games/ movies.
  • Brighter colors and graphics.
  • Typical silhouette.
  • 2D armrests.
  • Lumbar support.
  • Neck support.
  • Adjustable tilt mechanism.
  • Breathable material.
  • Basic footrest

​

Price:

  • 8,000-12,000

Pain points:

  • Extreme back pain
  • Lack of space to use chair.
  • Chair not compatible to any day to day activities.
  • Chair does not give an immersive experience.
  • Chair is not ergonomics.
  • Not compatible with all users.
  • Lack of quality materials.

DESIGN BRIEF 2

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

USP:

  • Leisure chair designed specifically for female users
  • CMF that fits easily in home office as well as gaming set ups.

Features:

  • Should have a simple CMF.
  • Can have interesting structures and forms.
  • Lighter colors and graphics.
  • 2D armrests.
  • Lumbar support.
  • Neck support.
  • Adjustable tilt mechanism.
  • Premium materials.
  • Customizable color schemes.

​

Price:

  • 20,000-25,000

Pain points:

  • Wants to gel with employees and create a fun environment .
  • Efficient chairs usually do not match the aesthetics of the chair.
  • Extremely less chairs made for women.
  • Low quality chairs which need to be replaced regularly.

DESIGN BRIEF 3

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Project Brief:

The project aims to design and manufacture a high-quality gaming chair that provides comfort, ergonomic support, and enhances the gaming experience for users. The chair will be designed with a focus on aesthetics, functionality, and durability, catering to the needs and preferences of gamers..

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Strategy games:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Action adventure games:�Mix of relax and focused sitting

FPS:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Simulation games:�Setup preferred for racing.�Mostly relax and comfortable sitting.

Sports:�Console orientation needed�Relaxed sitting position.

Looking back at statistics for inspiration

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Gaming types and popularity

Strategy games:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Action adventure games:�Mix of relax and focused sitting

FPS:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Simulation games:�Setup preferred for racing.�Mostly relax and comfortable sitting.

Sports:�Console orientation needed�Relaxed sitting position.

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3 Inspiration directions:

FPS:�Upright position used prominently.�Small burst of focus time(10 to 20min).

Action adventure games:�Mix of relax and focused sitting.�

Simulation games:�Setup preferred for racing.�Mostly relax and comfortable sitting.

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Popular PC games

Simulation games:

FPS

Action adventure games

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Popular PC games

FPS

Action adventure games

Simulation games

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3 Popular games:

Valorant

Dota

Need for speed

FPS

Action adventure games

Simulation games

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Adi Malhotra

Professional Gamer

Persona 1

Sahil Tank

Student

Persona 2

Saniya Mehra

Executive professional

Persona 3

Valorant

Dota

Need for speed

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Inspiration mood board:

Valorant

Dota

Need for speed

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Ideations:

Valorant

Dota

Need for speed

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Inspiration mood board:

Valorant

Dota

Need for speed

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Ideations:

Valorant

Dota

Need for speed

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Inspiration mood board:

Valorant

Dota

Need for speed

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Ideations:

Valorant

Dota

Need for speed

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Thank you

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Project Brief:

The project aims to design and manufacture a high-quality gaming chair that provides comfort, ergonomic support, and enhances the gaming experience for users. The chair will be designed with a focus on aesthetics, functionality, and durability, catering to the needs and preferences of gamers..

https://www.ikea.com/in/en/cat/gaming-chairs-47067/�https://www.wayfair.com/sca/ideas-and-advice/guides/gaming-chair-vs-office-chair-which-to-choose-T6272 �https://ihumanyouthsociety.org/various-types-of-gaming-chairs/�https://www.ikea.com/in/en/p/styrspel-gaming-chair-grey-red-20526087/�https://www.btod.com/office-chair-parts.html�https://www.amazon.in/Multi-Purpose-Ergonomic-Adjustable-Massager-Reclining/dp/B0BZ81Q63M?tag=ckcontent-21&th=1�https://english.jagran.com/top-deals/h�household-items/furniture/best-gaming-chairs-in-india-10072881�https://www.flipkart.com/�https://www.amazon.com/�https://timesofindia.indiatimes.com/most-searched-products/home-decor-and-garden/office-decor/gaming-chair-top-picks/articleshow/96960684.cms �https://economictimes.indiatimes.com/tech/tech-bytes/indians-spend-an-average-of-8-5-hours-gaming-every-week-report/articleshow/81506853.cms?from=mdr

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