With Ryan Allis & David Trachsel
A 16 Week Done-With-You Program Starting October 16, 2025
Who The B2B SaaS Growth Program is For
www.saasrise.com
This is designed to be the best program in the world for properly scaling digital ads and outbound prospecting inside a B2B SaaS company with $1M to $100M in ARR. Apply here.
Who This Program is For
www.saasrise.com
This program is for B2B software-as-a-service firms that have already reached product-market fit, have $1M-$100M in ARR, and are ready to build a scalable sales and marketing engine.
We show you (step-by-step) in this program how to build a repeatable, scalable, and metrics-based growth system within your business that combines inbound marketing, outbound marketing, and paid advertising and then implement systems for scaling and exiting.
This is NOT a course on getting started or getting your first million in sales. Rather, this is a program for scale ups that are ready to accelerate repeatable growth. It is designed for CEOs, but will also be helpful for Heads of Marketing/Growth (they can join too).�
This program covers how to achieve the revenue growth necessary to prepare for and succeed in having a $100M+ exit.
B2B SAAS FIRMS WITH $1M TO $50M IN ARR
The Four Areas We Help You Nail
www.saasrise.com
ABM List Building
AI Outbound
Marketing
Digital Ads Scaling
Content Machine
B2B SaaS Growth Program Weekly Schedule
www.saasrise.com
Wk 1 — Oct 16, 2025 Introduction to the Program: How the B2B SaaS Growth System Works
Wk 2 — Oct 23, 2025 SaaS Unit Economics - Establishing Target CPL and CAC
Wk 3 — Oct 30, 2025 ABM Lead List Building Week 1 (Apollo, Instantly, ListKit)
Wk 4 — Nov 6, 2025 ABM Lead List Building Week 2 (LinkedIn Sales Navigator & Clay)
Wk 5 — Nov 13, 2025 Creating Your Content Machine
Wk 6 — Nov 20, 2025 Outbound Week 1 - AI Openers & Inbox Warmup
Thanksgiving Holiday 🦃
Wk 7 — Dec 4, 2025 Outbound Week 2 - Creating AI Personalized Email Sequences
Wk 8 — Dec 11, 2025 Outbound Week 3 - Creating LinkedIn Sequences
Wk 9 — Dec 18, 2025 Ads Week 1 - Ad Strategy, Pixels, & Conversion Tracking
Christmas and New Year’s Holiday 🎊
Wk 10 — Jan 8, 2026 Ads Week 2 - Ad Creation, Campaign Structure & Retargeting
Wk 11 — Jan 15, 2026 Ads Week 3 - Matched Audience Ads & Lookalike Ads
Wk 12 — Jan 22, 2026 Ads Week 4 - Paid Search, Thought Leader Ads & Results Tracking
Wk 13 — Jan 29, 2026 Ads Week 5 - Conversion Rate Optimization
Wk 14 — Feb 5, 2026 Ads Week 6 - Ads Scaling Based on CPL and CAC - Reviewing Ad Results
Wk 15 — Feb 12, 2026 Sales & Success Team Structure (SDRs, AEs, CSMs, NRR)
Wk 16 — Feb 19, 2026 Reviewing Program Results & Program Graduation
A Few of the Graduates of the B2B SaaS Growth Program
www.saasrise.com
The Core Tools of the B2B SaaS Growth System
www.saasrise.com
Build Your ABM Lead List
Local Biz Leads
Ecom Leads
1
Venture Leads
Outbound Marketing
2
Matched Audience �& Retargeting Ads
3
B2B Leads
Vertical B2B Leads
Data Enrichment
AI Video Email
Ringless VM Drops
Outbound Email
LinkedIn Outreach
The 9 Steps to the B2B SaaS Growth System
www.saasrise.com
Build ABM Lead List
1
Outbound Prospecting
2
Paid Search Ads
5
Matched Audience Ads
4
Lookalike Ads
7
Content Boosting Ads
8
Review Site Ads
9
Install Ad Tracking Tool
3
Retargeting Ads
6
Program Led By�
The B2B SaaS Growth Program was created by Ryan Allis with the goal of helping B2B SaaS firms build a scalable revenue engine and accelerate customer growth. Ryan has been a SaaS CEO & Founder for 20 years, leading iContact from startup to a nine-figure exit.
Ryan built iContact as CEO/Co-Founder from startup to $50M in ARR, 70,000 paying customers, #81 on the INC 500 list, and an exit for $169M to a publicly traded company (Vocus, now Cision). At iContact, he raised over $50M in venture capital (including $15M in secondary capital), and $5M in debt-capital.
Today, Ryan is the CEO of SaasRise, the #1 community for experienced SaaS CEOs and Founders with $1M to $100m in ARR.
Ryan is also a top SaaS Growth & Exit Coach, and has coached the CEOs of of Instantly, Seamless.ai, Tatango, Pipeline, Revenue Accelerator, RNL, Retreaver, Datalyse, Clearstream, YouCanBookMe, Noteefy, RXNT, and many more growing SaaS firms ranging in size from $5M to $160M in annual revenue. He is passionate about helping SaaS firms have successful exits. Ryan holds an MBA from Harvard Business School.
Ryan Allis�CEO of SaasRise�Former CEO & Co-Founder, iContact
www.saasrise.com
Program Co-Led By�
David Trachsel�Co-Founder of SaasRise�Digital Ads Expert
www.saasrise.com
David is the co-founder and Head of Growth at SaasRise.
He is a Digital ads expert with a 15 year record of scaling B2B customer acquisition using paid media campaigns. David’s expertise includes strategic digital marketing campaigns, social media, paid advertising, product marketing, ABM, and a profound ability to translate strategies into KPI achievements.
David currently manages $700k/month in client ad spend for our SaasRise B2B Digital Ads Agency. He lives with his wife and son in St. Petersburg, Florida.
A FEW OF THE B2B SAAS COMPANIES I’VE HELPED SCALE
Outsourced SDRs�CEO Coach�Successful Exit
Sales CRM�CEO Coach�Leading SMB CRM Tool
SMB CRM �CEO Coach 2019-20�20,000 Users
Scheduling Software�CEO Coach + Ads�1M+ Users
Call Tracking Software�CEO Coach�$16M in ARR
Church SMS Software�CEO Coach + Ads�Over 6k Customers
Health Software�Growth Consulting�$50M+ ARR
Email Marketing Software�CEO 2002-2012�$169M Exit
SMS Software�CEO Coach / Board Member�$5M to $30M
Lead Gen Software�CEO Coach�1M+ Users
Fintech Software�CEO Coach�IPO + $160M/Yr
Hotel Software�Growth Consulting�$50M+ in ARR
Lead Prospecting Tool�Growth Consulting�Over 30k Customers
University Software�Growth Consulting�$110M+ in ARR
Golf Course Software�Growth Consulting �#1 Golf Course Waitlist
AI Personalized Outbound Results
Actual Ad Campaign Results - Member A
www.saasrise.com
Increased overall company lead volume by 151%
From 0 to 82 leads per week from ads within 8 weeks
Actual Ad Campaign Results - Member B
www.saasrise.com
From 1600 to 5000 clicks per week
From ad campaigns
From 6 to 63 new customers per week from ads
Actual Ad Campaign Results - Member C
www.saasrise.com
Increased demos per week from ads by 91%
Increased leads per week from ads by 65%
More Graduate Testimonials
www.saasrise.com
RESULTS FROM IMPLEMENTING THE B2B SAAS GROWTH SYSTEM
SMS Software for Nonprofits & Political
Higher Ed Software�For Admissions & Fundraising
SMS Software for Churches
Scaled ARR from $5M to $30M
Added 600+ additional leads and 50+ SQLs per month to pipeline
Doubled new customer acquisition in 120 days
Outbound Leads and Sending Tool
Doubled ARR in less than a year
Healthcare Software
Increased profitable ad spend 60% while increasing new ARR added per month by 121%
Don’t Just Take My Word For It…
www.saasrise.com
A Visualization of the B2B SaaS Growth System
www.saasrise.com
Growth Program Implementation Timeline
www.saasrise.com
Google Retargeting Ads
Google Search Ads
Meta Visitor Retargeting
Bing Search
Adroll Retargeting
LinkedIn Retargeting Ads
Meta
Meta Matched Audience Ads
LinkedIn Matched Audience Ads
Meta Lookalike Ads
Outbound
Scaling Up Profitable CPL & CAC Campaigns
Adroll Matched Audience
OCT
2025
NOV
DEC
JAN
FEB
Prep
Establish Current and Target CPL and CAC
LinkedIn Thought Leadership Ads (Boosted Posts)
Ad Tracking Setup
Launch Outbound Email Sequences
Launch Outbound Linkedin Sequences
Inboxes Warmup
Target Audience List Building
Bing & �Adroll
Scaling
Conversion Rate Optimization Work
Program Completion
B2B SaaS Growth Program Delivery Checklist
www.saasrise.com
Guaranteed Outcomes From the Program
www.saasrise.com
You will have built a comprehensive ABM Leads List of your target market using a combination of Apollo, Instantly, and ListKit (that you will then show matched audience ads to and send B2B outbound prospecting campaigns to).
You will have launched/relaunched digital ads properly on Meta, LinkedIn, Google Display, Google Search, Bing Search, and Adroll – using our best practice guidance for ad creative, conversion rate optimization, targeting, tracking, and performance optimization. You will also know your CPL and CAC for each channel and each type of ads.
You will have launched an AI-Driven B2B outbound prospecting campaign to your ABM Lead List using Instantly and HeyReach that allows you to generate consistent qualified leads within your target market, using email and LinkedIn.
2
3
Guaranteed outcomes by the end of the program as long as you follow the detailed weekly guidance
1
Program Format
www.saasrise.com
Send up to 4 members per company
Weekly Live Zoom call with Ryan Allis & David Trachsel
Access to Ryan and David throughout the week for implementation help
Done-With-You Program Includes
www.saasrise.com
16 weeks of live Zoom guidance from Ryan Allis & David Trachsel ensuring you implement the SaaS Growth System properly, step-by-step��1400+ slides from Ryan Allis on scaling a B2B SaaS firm
16+ hours of detailed video by Ryan Allis on building a scalable customer acquisition and revenue generation engine for a B2B SaaS Firm
26 detailed lesson modules, with quizzes and checklists
�
16 weeks of access to Ryan via Slack, email, and WhatsApp for questions
Program Objective
www.saasrise.com
Launch two new scalable revenue growth engines inside your business over the next 120 days using digital ads and B2B outbound prospecting
This program is just for B2B SaaS companies with $1M to $50M in ARR who want to build the systems to increase customer acquisition over the next 4 months
How the Program Works
www.saasrise.com
Each week Ryan will present the content live on Zoom for 60 minutes. Between each week there will be 1-2 hours of implementation work. During the program both Ryan and David are accessible via weekly office hours (where you can screen share) as well as via Slack, WhatsApp, and email.
Who The Program Works For
www.saasrise.com
We've installed this SaaS Growth System in 30 B2B SaaS companies so far we've found that for all firms where the ACV > $1k per year and there’s a clearly defined target market it works well, allowing firms to achieve CAC payback windows of 3-9 months depending on vertical and how quickly you want to grow.
Program Goal
www.saasrise.com
Our goal is to show your team step-by-step exactly how to implement the SaaS Growth System inside your company including creating a comprehensive ABM lead list, launching and scaling outbound email and outbound LinkedIn successfully, and setting up your digital ads including retargeting, matched audience, lookalike, search, and boosted post ads -- to make your brand omnipresent within your target market.
How to Turn Cold Contacts Into Warm Leads in 60 Days
www.saasrise.com
Use this process map to turn 100k B2B cold contacts within your ICP into 20k+ warm contacts and 500 active leads within 60 days
Feedback from the Fall 2024 Program Cohort
www.saasrise.com
Manish Goyal�CEO & Founder
The level of detail that Ryan Allis and David Trachsel cover about outbound prospecting and digital advertising has been extraordinary. We’re now well into implementing the full B2B SaaS Growth System for Friendbuy including the content creation system, paid advertising, and outbound email. I am so glad to be in the Done-With-You B2B SaaS Growth Program. My team and I have learned so much.
“
Feedback from the Fall 2024 Program Cohort
www.saasrise.com
Philip Petrescu�CEO & Founder
Ryan and David really went the extra mile to help us implement the SaaS Growth System during the 16 week B2B SaaS Growth Program, helping out via Slack and WhatsApp, and even screen sharing with our LinkedIn and Meta accounts to help us get the ads right. The weekly structure was great. I was very grateful for their help in getting outbound and ads set up for Advanced Web Ranking.
“
More Testimonials
www.saasrise.com
Jim Koetting�Co-Founder
“This program has been brilliant. Ryan really really knows his stuff. The content is so good and highly relevant and up-to-date. The live sessions, videos, and resources are so good. I’d do the course twice if I could!” � - Jim Koetting, Co-Founder of Practis
Testimonial
This program is the Bible for building SaaS companies.
Aaron Riley�VP Sales�Instantly
www.saasrise.com
“
”
Time Requirement
www.saasrise.com
To properly implement our SaaS Growth System, it will require 1 hour per week of live Zoom Calls (Thurs 1-2pm ET) plus 2-5 hours per week of implementation work in between the calls.
This can be you as the CEO/Co-Founder or you can send your Head of Marketing / Marketing Lead to implement. The cost is $5k/mo per company – and you can send up to 4 people per company.
What is the SaaS Growth System
www.saasrise.com
The SaaS Growth System makes your brand omnipresent within your target market using a combination of digital ads and outbound emails, exposing your entire ICP to your messaging at least 10x per month via email and advertising impressions
We guide you on installing this system within your company over the four months
Program Cost vs. Benefit
www.saasrise.com
$5000 Per Month for 4 Months
Cost
Fully operational customer acquisition machine from ads and outbound prospecting running inside your company 4 months from now, that has the potential to 2x the rate of revenue growth, adding many millions to your enterprise value
Benefit
Apply for the SaaS Growth Program
www.saasrise.com
Just ten spots remaining in the program
(First come, first serve)
Methodology Summary - We’ll Guide You
www.saasrise.com
Build a Accounts Based Marketing (ABM) Lead List of everyone in your ICP, using lead prospecting tools
1
2
3
4
5
Upload this lead list to Meta, Google, LinkedIn, Adroll, and Bing
Turn on Matched audience ads, retargeting ads, lookalike ads, search ads, and sponsored post ads
Calculate CPL and CAC per channel and per ad type, and scale up what works
Turn on an outbound prospecting campaign to your ABM Lead List via email and LinkedIn
Are You A Good Fit for Our SaaS Growth Program?
www.saasrise.com
The following types of firms are a good fit for our four month Done-With-You implementation of the SaaS Growth System.
If you’re a fit and would like to join our program, apply here
16 weeks with hands-on weekly live guidance with SaasRise CEO/Founder and former iContact CEO/founder Ryan Allis
Done-With-You vs. Done-For-You Programs
www.saasrise.com
SaaS Growth System�Done-With-You Implementation
Eligibility: B2B SaaS Firm CEOs/Founders/CMOs/Heads of Mktg
Cost: $5k/mo for 4 months
SaaS Growth System�Done-For-You Implementation
Eligibility: B2B SaaS Firms with $1M to $100M in ARR
Cost: $30k/mo for 6 months
To learn more about our Done-For-You Program reach out here
More Result Examples
www.saasrise.com
One of our clients in the B2B SaaS marketing software space who hired us to implement the SaaS Growth System inside their business
One of our B2B SaaS clients in the Enterprise sales automation space who hired us to implement the SaaS Growth system inside their business
Program Member Success
www.saasrise.com
Program Member Success
www.saasrise.com
Program Member Success
www.saasrise.com
23% click rates on AI-personalized outbound prospecting emails!
🔥
Program Member Success
www.saasrise.com
Great work everyone!!
We’ve Used Our Own System to Scale Rapidly
We’ve used this B2B SaaS Growth system to bootstrap our own business from 0 to $3.7M in ARR in 18 months
www.saasrise.com
iContact Revenues by Year
Figured out our unit economics and how to scale ads
Raised a $7M �Series A
Sold the firm Q1 2012 for $169M
Raised a $40M Series B
Apply for the SaaS Growth Program
www.saasrise.com
Just ten spots remaining in the program
(First come, first serve)
www.saasrise.com
The 7 Steps of the B2B SaaS Growth System
Prep Work: Determine Your Target CPL & CAC
www.saasrise.com
STEP 1:�Build Your�ABM Lead List
Estimate Your TAM Size
www.saasrise.com
Job Titles of Main Decision Maker(s): CEO, Co-Founder, Founder
Industries/Verticals you sell to most: Software, SaaS, Internet
Countries/Regions You Sell To Most: Global (most in N. America/Europe)�Company Size by Employee Count: 11-500 Employees
Company Size by Annual Revenue: $1M to $100M in Revenues
Private vs. Public Firms: Private
Language(s): English speaking
Leads Tool | Contacts In Our ICP |
| 160,000 |
| 50,000 |
| 46,200 |
| 177,948 |
| 32,712 |
| 48,023 |
| 78,741 |
| 29,165 |
| 347,114 |
| 193,703 |
| 134,425 |
| 61,862 |
| 80,314 |
Unique ICP Contacts Across All Platforms | 450,000 |
Customers at 1% Penetration | 4,500 |
Our Monthly ARPA | $878 |
ARR at 1% Market Penetration | $47.4M |
Do the same exercise for your firm.
You can use Fiverr to find people with access to Seamless, Apollo, Pitchbook, Crunchbase, Lusha etc. who can get bulk pricing and pass along savings
OUR ICP AT SAASRISE
Create An ABM Lead List of Your Full TAM
www.saasrise.com
Create An ABM Lead List of Your Full TAM
www.saasrise.com
Once you’ve built a comprehensive ABM lead list of everyone in your target market, then you can use it for…
3
1
Matched audience ads
AI-personalized outbound email campaigns
2
LinkedIn outbound campaigns
STEP 2:�Create Your Content Machine
Turn Your Cold Contacts Into Warm Leads
www.saasrise.com
Use this process map to turn 100k B2B cold contacts within your ICP into 10k+ warm contacts and 1000 active leads within 60 days
Produce a Weekly Flagship Content Piece
www.saasrise.com
Content Porn (n.)�Content that is so good and useful that your target audience can’t stop consuming it
I spend 3 hours each Monday (11am to 2pm) to write and publish my weekly piece of content, which then gets repurposed by my team into various formats for email + ads + LinkedIn. This is our “content machine.”
Producing Great Content Weekly
www.saasrise.com
The key is to create a system that produces one quality piece of content per week �(ex: a case study, webinar recording, video podcast, PDF report, article, etc.) that you can distribute via…
3
1
Boosted LinkedIn posts
Warm email newsletter
2
Cold email campaigns
4
Blog (for SEO)
5
Video (YouTube/Wistia)
6
Retargeting ads linking to post
7
Your SDR team
Track Your Content Impressions
www.saasrise.com
STEP 3:�Launch�Outbound
Use Clay To Create AI Personalized Messages
www.saasrise.com
We use Clay + Claude to write personalized outbound messages, subject lines, and P.S. lines for every recipient
Send Out the AI Outbound Via Instantly
www.saasrise.com
Scale Up Your AI Outbound Email Campaigns
www.saasrise.com
Learn how to send 1000+ �AI-personalized outbound emails per day to your ICP, driving awareness and lead flow
5x the Results from AI Personalization
www.saasrise.com
Scale Up Your AI Outbound Email Campaigns
www.saasrise.com
One of our campaigns achieved 22% click through rates with AI-personalized messages
We’ll show you how to do this within your niche
Launch LinkedIn Outbound Campaigns
www.saasrise.com
Learn how to send 500+ automated LinkedIn connection requests and outbound messages per week to your ICP, driving more awareness and lead flow within your target market
Turn on Intent-Based Outbound Prospecting
www.saasrise.com
Putting your SDR �efforts on autopilot
We’ll show you how to automate outbound emails + LinkedIn messaging based on intent signals from AmpleMarket
STEP 4:�Track Conversions
Set Up Conversion Tracking on the 5 Major Networks
www.saasrise.com
Set Up Ad Tracking Properly
www.saasrise.com
STEP 5:�Launch Ads & Calculate CPL Per Channel
Launch Matched Audience Ads
www.saasrise.com
Create An Ads Audience With Primer
www.saasrise.com
You can either import your ABM Lead List CSV as a matched audience onto Meta, LinkedIn, Google, and Adroll or use a tool like Primer to automate the B2B ad audience creation. Primer saves time and helps you increase Meta match rates.
Launch Retargeting Ads
www.saasrise.com
Launch Lookalike Ads
www.saasrise.com
Launch Thought Leadership Ads
www.saasrise.com
Began post boosting on LI
Launch/Improve Paid Search Ads
www.saasrise.com
STEP 6:�Scale Up �Lead Volume
Optimize Every Step of Your Funnel
www.saasrise.com
We’ll help you optimize every step of your funnel in the B2B SaaS Growth Program
10% improvement in each area, reduces CAC by 33%!
25% improvement in each area, reduces CAC by 62%!
50% improvement in each area, reduces CAC by 90%!
Improve Conversion Rate At Each Stage
www.saasrise.com
An Unoptimized B2B Funnel
An Optimized B2B Funnel
Ad Impressions
Unique Visitors
Leads
SQLs
Closed Won
1,000,000
4,000
CTR: 0.4%
Lead Conv: 2%
80
8
1
Qualified: 10%
Closed: 12%
CPM: $100
$100,000 Ad Budget
Ad Impressions
Unique Visitors
Leads
SQLs
Closed Won
2,000,000
20,000
CTR: 1%
Lead Conv: 3%
600
90
13
Qualified: 15%
Closed: 15%
CPM: $50
$100,000 Ad Budget
CAC: $100,000
CAC: $7600
Determine CPL and CAC Per Channel
www.saasrise.com
Scale Up What Works
www.saasrise.com
STEP 7:�Ramp Sales & Success Teams
Ramp Up Your Sales Team
www.saasrise.com
Expand with Upsells & Crossells to Get NRR > 100%
www.saasrise.com
We’ll show you how to build out and compensate your CSM team so that upselling and cross selling is core to what they do - getting your monthly Net Revenue Retention above 100%
Raise Capital For Profitable Payback Channels
www.saasrise.com
We can guide you on raising Revenue-Based Financing or Equity Capital, and how to conduct a recap if desired
Prepare for a Successful Exit
www.saasrise.com
$0M
$100M
$250M+
$3M
$5M
$10M
ARR
$25M
$50M
List on a marketplace
Boutique Software M&A Advisor/Acquirers
Software Focused M&A Advisor
Large Deal Tech M&A Advisor
Guaranteed Outcomes From the Program
www.saasrise.com
You will have built a comprehensive ABM Leads List of your target market using a combination of Apollo, Instantly, and ListKit (that you will then show matched audience ads to and send B2B outbound prospecting campaigns to).
2
3
Guaranteed outcomes by the end of the program as long as you follow the detailed weekly guidance
1
You will have launched/relaunched digital ads properly on Meta, LinkedIn, Google Display, Google Search, Bing Search, and Adroll – using our best practice guidance for ad creative, conversion rate optimization, targeting, tracking, and performance optimization. You will also know your CPL and CAC for each channel and each type of ads.
You will have launched an AI-Driven B2B outbound prospecting campaign to your ABM Lead List using Instantly, AmpleMarket, and HeyReach that allows you to generate consistent qualified leads within your target market, using email and LinkedIn.
The SaaS Growth System Roadmap
www.saasrise.com
Know Target �CAC & CPL
Know Target Market
ABM List �Building
Outbound Prospecting
Targeted �Digital Ads
Conversion Rate Optimization
Content Creation Machine
Building �Sales Team
AI-personalized email
Outbound LinkedIn
Building �Success Team
Scaling Profitable Channels
Matched Audience
Retargeting
Lookalike
Thought Leadership Post Boosts
Paid Search
Review Sites
One weekly killer piece of content
Landing Pages
Ads
Emails
Phones if you cold call
Matched Audience Syncing
Marketing Automation
Videos, case studies, �reports, articles, webinars
www.saasrise.com
Program�Format
B2B SaaS Growth Program Weekly Schedule
www.saasrise.com
Wk 1 — Oct 16, 2025 - Introduction to the Program - How the B2B SaaS Growth System Works
Wk 2 — Oct 23, 2025 - SaaS Unit Economics - Establishing Target CPL and CAC
Wk 3 — Oct 30, 2025 - ABM Lead List Building Week 1 (Apollo, Instantly, ListKit)
Wk 4 — Nov 6, 2025 - ABM Lead List Building Week 2 (LinkedIn Sales Navigator & Clay)
Wk 5 — Nov 13, 2025 - Creating Your Content Machine
Wk 6 — Nov 20, 2025 - Outbound Week 1 - AI Openers & Inbox Warmup
Week Off - Nov 27, 2025 (Thanksgiving Holiday)
Wk 7 — Dec 4, 2025 - Outbound Week 2 - Creating AI Personalized Email Sequences
Wk 8 — Dec 11, 2025 - Outbound Week 3 - Creating LinkedIn Sequences with HeyReach & AmpleMarket
Wk 9 — Dec 18, 2025 - Ads Week 1 - Ad Strategy, Pixels, & Conversion Tracking
Week Off - Dec 25, 2025 (Christmas Holiday)
Week Off - Jan 1, 2026 (New Year’s Day Holiday)
Wk 10 — Jan 8, 2026 - Ads Week 2 - Ad Creation, Campaign Structure & Retargeting
Wk 11 — Jan 15, 2026 - Ads Week 3 - Matched Audience Ads & Lookalike Ads
Wk 12 — Jan 22, 2026 - Ads Week 4 - Paid Search, Thought Leader Ads & Results Tracking
Wk 13 — Jan 29, 2026 - Ads Week 5 - Conversion Rate Optimization
Wk 14 — Feb 5, 2026 - Ads Week 6 - Ads Scaling Based on CPL and CAC - Reviewing Your Ad Results
Wk 15 — Feb 12, 2026 - Sales & Success Team Structure (SDRs, AEs, CSMs, NRR)
Wk 16 — Feb 19, 2026 - Reviewing Program Results & Program Graduation
B2B SaaS Growth Program Implementation Timeline
www.saasrise.com
Google Retargeting Ads
Google Search Ads
Meta Visitor Retargeting
Bing Search
Adroll Retargeting
LinkedIn Retargeting Ads
Meta
Meta Matched Audience Ads
LinkedIn Matched Audience Ads
Meta Lookalike Ads
Outbound
Scaling Up Profitable CPL & CAC Campaigns
Adroll Matched Audience
MONTH 1
MONTH 2
MONTH 3
MONTH 4
Prep
Establish Current and Target CPL and CAC
LinkedIn Thought Leadership Ads (Boosted Posts)
Ad Tracking Setup
Launch Outbound Email Sequences
Launch Outbound Linkedin Sequences
Outbound Inboxes Warmup
Target Audience List Building
Bing & �Adroll
Scaling
Conversion Rate Optimization Work
Program Completion
B2B SaaS Growth Program Delivery Checklist
www.saasrise.com
Feedback from Graduates
www.saasrise.com
Manish Goyal�CEO & Founder
The level of detail that Ryan Allis and David Trachsel cover about outbound prospecting and digital advertising has been extraordinary. We’re now well into implementing the full SaaS Growth System for Friendbuy including the content creation system, paid advertising, and outbound email. I am so glad to be in the Done-With-You B2B SaaS Growth Program. My team and I have learned so much.
“
Feedback from Graduates
www.saasrise.com
Philip Petrescu�CEO & Founder
Ryan and David really went the extra mile to help us implement the SaaS Growth System during the 16 week done-with-you program, helping out via Slack and WhatsApp, and even screen sharing with our LinkedIn and Meta accounts to help us get the ads right. The weekly structure was great. I was very grateful for their help in getting outbound and ads set up for Advanced Web Ranking.
“
Feedback from Graduates
www.saasrise.com
Jim Koetting�Co-Founder
This program has been brilliant. Ryan really really knows his stuff. The content is so good and highly relevant and up-to-date. The live sessions, videos, and resources are so good. I’d do the course twice if I could!”
“
Feedback from Graduates
www.saasrise.com
Aaron Riley,
VP Sales
This program is the Bible for building SaaS companies. It’s as simple as that.
“
Our Team at SaasRise
www.saasrise.com
Our team is made up of experienced B2B SaaS company builders, former investment bankers, a Harvard MBA, and a Wharton MBA – and we have the relationships to help you prepare and connect you with the right firms to help you execute a successful SaaS exit whether you’re at $1M ARR or $100M ARR
Ryan Allis�$169M SaaS Exit
Harvard MBA
Salman Hatta
Former inv. banker
Wharton MBA
David Trachsel
Paid Ads Expert
For B2B SaaS
Lee Radloff
Sales Expert
For B2B SaaS
CEO
Member Success
Head of Growth
Head of Sales
www.saasrise.com
Program�Cost
Program Cost vs. Benefit
www.saasrise.com
$5000 Per Month for 4 Months
Cost
Fully operational customer acquisition machine from ads and outbound prospecting running inside your company 4 months from now, that has the potential to 2x the rate of revenue growth, adding many millions to your enterprise value
Benefit
Are You A Good Fit for Our SaaS Growth Program?
www.saasrise.com
The following types of firms are a good fit for our four month Done-With-You B2B SaaS Growth Program.
If you’re a fit and would like to join our program, apply here
16 weeks with hands-on weekly live guidance with SaasRise CEO/Founder and former iContact CEO/founder Ryan Allis
Software Tool Costs
www.saasrise.com
Category | Tools | Cost |
ABM Lead Data | Apollo.io, LinkedIn Sales Navigator, Clay, Wavo, ZoomInfo | $1,000-$10,000 one-time cost, depending on size and complexity of target audience list and how much AI personalization you choose to implement |
AI Outbound Personalization | Clay, Claude, ChatGPT, Gemini | |
Outbound Prospecting (Email, High-Intent Lead Prospecting, LinkedIn automation) | Instantly, AmpleMarket, HeyReach | $500-1,500/mo. |
Ad Tracking and Attribution | Cometly | ~$1,000/mo. |
Matched Ad Audience Creation | Primer | ~$1,000/mo. |
Digital Advertising | Google, Meta, LinkedIn, Bing, Adroll, G2 | TBD as ROI proves out; $5,000/mo. min test budget recommended for month 3 and 4 |
Fully implementing the B2B Saas Growth System generally include a one-time ABM lead list building cost, about $3k per month in software tools, and advertising spend
Done-With-You vs. Done-For-You Programs
www.saasrise.com
SaaS Growth System�Done-With-You Implementation
Eligibility: B2B SaaS Firm CEOs/Founders/CMOs/Heads of Mktg/Mktg Managers
Cost: $5k/mo for 4 months
SaaS Growth System�Done-For-You Implementation
Eligibility: B2B SaaS Firms with $1M to $100M in ARR
Cost: $30k/mo for 6 months
To learn more about our Done-For-You Program reach out here
www.saasrise.com
How to �Apply
Apply for the SaaS Growth Program
www.saasrise.com
Once you apply we’ll review and accept your application within 1 business day and send you the link to officially register