Build the Crowdsourcing Community of Your Dreams

#GLAMcrowd SXSW 2016

In order of appearance...

Mia Ridge @mia_out

Ben Brumfield @benwbrum

Meghan Ferriter @meghaninmotion

Siobhan Leachman @SiobhanLeachman

Build the Crowdsourcing Community of Your Dreams

Dr. Mia Ridge, @mia_out

Digital Curator, British Library

openobjects.org.uk / www.bl.uk

SXSW 2016

Crowdsourcing in cultural heritage

Asking the public to help with tasks that contribute to a shared, significant goal or research interest related to cultural heritage collections or knowledge.

The activities and/or goals should be inherently rewarding.

No financial rewards so has to be rewarding.

Basically...

Transforming input content into output content

...via a powerful purpose and / or enjoyable tasks that people want to help you with

Rewards are intrinsic or altruistic, not financial

Those terms 'powerful purpose' and 'enjoyable tasks' are key and why I'll talk about design and participant motivations today.

Art UK Tagger

https://www.flickr.com/photos/statensarkiver/8975684669

Start with definitions; then show some key examples and discuss what can be learnt from them to apply when designing other projects. We’ll also look at the role of the participant community and the importance of using participant motivations as design guidance.

Heritage crowdsourcing as volunteering

https://www.flickr.com/photos/statelibraryofnsw/4659373140

Where it came from... Open call to unknown people sometimes scares people in cultural heritage. Problematic coining - not usually a crowd or outsourcing - but a bit late now. I've given two other ways of looking at it, both closer to hobbies, leisure activities.

#party host

https://www.flickr.com/photos/nlireland/5786204856

Crowdsourcing as hosting a party

Lesson – you can’t just issue invitations, you have to stick around. Allow time for community interaction and marketing

Engaging The Public Through
Crowdsourced Transcription

Ben Brumfield

Founder, FromThePage.com

@benwbrum

Virtuous Cycle

Transcription

Exposure

Recruitment

Repeat!

Open Doors

Hans Wolff, Wikimedia Commons

https://commons.wikimedia.org/wiki/File:Door_numbered_52.jpg

Motivation

“Can you also tell me please what is the matter with Josie? Julia is obviously very worried about her health and so glad of other people coming to visit.”

Thanks!

Ben Brumfield

FromThePage.com

@benwbrum

COLLABORATION TO ENGAGEMENT,

PLUS TWO TIPS

Dr. Meghan Ferriter

@MeghanInMotion

#GLAMcrowd

CONCIERGE

CONVERSE

CONNECT

Guide

Guard

Govern

Authority

Authenticity

Approachability

Accountability

Siobhan Leachman:

Volunteer, Volunpeer & Citizen Scientist

@siobhanleachman siobhan.leachman@gmail.com

@siobhanleachman

Why do I volunteer?

Enjoyment.

For the greater good.

@siobhanleachman

Enjoy details by Alexandre Dulaunoy CC BY-SA 2.0 https://www.flickr.com/photos/adulau/165899638

Be Generous

Generous with content.

Generous with time.

Generous with trust.

An Old Man Giving a Shirt to a Young Man, 1469, by Follower of Hans Schilling from the workshop of Diebold Lauber, ink, coloured washes, and tempera colours on paper. Public domain. The Getty (83.MR.179.119) Digital image courtesy of the Getty's Open Content Program.

@siobhanleachman

Enjoy, Engage, Enrich.

@siobhanleachman

Happy World Photography Day!!! by Vinoth Chandar

CC BY 2.0 https://www.flickr.com/photos/vinothchandar/14967475145

So let’s talk about

Engagement and Crowdsourcing

What’s The True Cost?

What Do You Do When Your Dreams Come True?

What’s On The Horizon?

Isn’t this Exploitation? What about Deprofessionalization?

Questions?

Stay in the room to keep chatting #GLAMcrowd

http://bit.ly/GLAMcrowd

Ben Brumfield @benwbrum

Meghan Ferriter @meghaninmotion

Mia Ridge @mia_out

Siobhan Leachman @SiobhanLeachman