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EQUITY MATH

| May 2024

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Stock Option Plans

| Equity Math - Stock Option Plans

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Upon incorporation, stock option plans are established�with founders and early stage investors.

  • Vesting vs. grants
  • Milestones and deliverables

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Vesting period can be 2, 3, or 4 years

Acceleration?

  • Change of control
  • Termination without cause

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We recommend that one founder has a larger share of equity (even 0.1%-0.5%).

This ensures there is no stalling of company decisions due to an equal vote.

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Founders Equity

| Equity Math - Founders Equity

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Every company starts off in a good place where founders love each other

  • Expect the worst
  • What is the best way to divide ownership?

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The Grunt Fund Method

  • Work and/or money contributed
  • Fair startup equity calculator

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Keep in mind that VCs will often update your ownership structure as a condition of providing funding

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Startup Company Equity Model�The Expanding Pie

| Equity Math - Startup Company Equity Model

1 . Formation of Company

  • Founders A, B and C each purchase 2,000,000 shares of Common Stock at a purchase price of $.001 per share.

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Person

No. of Shares

% of Shares

Value

Founder A

2,000,000

33.33%

$2,000

Founder B

2,000,000

33.33%

$2,000

Founder C

2,000,000

33.33%

$2,000

Total Post-Financing Valuation

$6,000,000

100%

$6,000

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| Equity Math - Startup Company Equity Model

2 . Hiring of CEO and Establishment of Option Plan

  • The Company hires a CEO who purchases 2,000,000 shares of Common Stock $.01 per share.
  • Additionally, in order to attract additional key employees, the Company establishes an employee stock option plan and reserves 2,000,000 shares of Common Stock for issuance under this plan.
  • The pre-financing valuation is $60,000 and the post-financing ownership structure and valuation are depicted in the following table and pie chart.

Person

No. of Shares

% of Shares

Value

Founder A

2,000,000

20%

$20,000

Founder B

2,000,000

20%

$20,000

Founder C

2,000,000

20%

$20,000

CEO

2,000,000

20%

$20,000

Stock Opt. Plan

2,000,000

20%

$20,000

Total Post-Financing Valuation

10,000,000

100%

$100,000

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| Equity Math - Startup Company Equity Model

3 . Seed Round

  • The Company needs capital to complete product development.
  • Accordingly, the Company completes a $1,000,000 venture capital financing at a purchase price of $0.10 per share Pre-financing valuation of $1,000,000 (10,000,000 shares with a value of $0.10 per share).
  • The shares sold in the financing are typical, venture capital Series A Preferred Stock with each share of Series A Preferred Stock being convertible into one share of Common Stock.

Person

No. of Shares

% of Shares

Value

Founder A

2,000,000

10%

$200,000

Founder B

2,000,000

10%

$200,000

Founder C

2,000,000

10%

$200,000

CEO

2,000,000

10%

$200,000

Stock Opt. Plan

2,000,000

10%

$200,000

Series A Inv.

10,000,000

50%

$1,000,000

Total Post-Financing Valuation

20,000,000

100%

$2,000,000

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| Equity Math - Startup Company Equity Model

4 . Series B Preferred Stock Financing

  • An additional $5,000,000 will be required to complete development plus sales and marketing.
  • Accordingly, the Company undertakes a $ 5,000,000 Series B Preferred Stock financing at a price of $0.50 per share, representing a pre-financing valuation of 10,000,000 (20,000,000 shares with a value of $0.50 per share).

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Person

No. of Shares

% of Shares

Value

Founder A

2,000,000

6.66%

$1,000,000

Founder B

2,000,000

6.66%

$1,000,000

Founder C

2,000,000

6.66%

$1,000,000

CEO

2,000,000

6.66%

$1,000,000

Stock Opt. Plan

2,000,000

6.66%

$1,000,000

Series A Inv.

10,000,000

33.33%

$5,000,000

Series B Inv.

10,000,000

33.33%

$5,000,000

Total Post-Financing Valuation

30,000,000

100%

$15,000,000

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5 . Initial Public Offering

  • The Company decides to undertake an initial public offering.
  • As a result of the offering, the shares of Series A and Series B Preferred Stock held by the venture capital investors will be automatically converted into Common Stock at the conversion rate of 1 share of Common Stock for each share of Preferred Stock, and all shares sold in the offering will be Common Stock.
  • A total of 10,000,000 are to be sold by the Company. The shares will be sold at a price of $2.50 per share, representing a pre-financing valuation of $75,000,000 (30,000,000 shares with a value of $2.50 per share).

| Equity Math - Startup Company Equity Model

Person

No. of Shares

% of Shares

Value

Founder A

2,000,000

5

$5,000,000

Founder B

2,000,000

5

$5,000,000

Founder C

2,000,000

5

$5,000,000

CEO

2,000,000

5

$5,000,000

Stock Opt. Plan

2,000,000

5

$5,000,000

Series A Inv.

10,000,000

25

$25,000,000

Series B Inv.

10,000,000

25

$25,000,000

Public Investors

10,000,000

25

$25,000,000

Total Post-Financing Valuation

40,000,000

100%

100,000,000

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