1 of 19

2 of 19

3 of 19

Drafting proposals, presentations, or internal client materials

Brainstorming or creative ideation for message or strategy

Writing or generating copy for emails, texts, or fundraising appeals

Summarizing or analyzing large volumes of research, news, or transcripts

Automating internal workflows and repetitive tasks (e.g., meeting notes, scheduling)

Creating or refining ad scripts, talking points, or speeches

Generating creative content (e.g., videos, graphics, ad copy)

Coding or building tools, models, or custom workflows for campaign tech

Most use AI for internal material or brainstorming but see opportunity to summarize large sets of text

“What are the most valuable ways AI has helped

your work as a political consultant?”

“Looking ahead, which of the following areas, do you think present the greatest opportunity for AI to improve how political campaigns operate?”

4 of 19

ChatGPT dominates AI use. Gemini, Canva

and Copilot are distant followers

“Which type of AI tools do you or your firm use for your work

as a political consultant?”

“I've saved a lot of time and eliminated a lot of error by working with Claude AI to build code for me. I know enough about it to spot check it or identify where errors are and that really speeds up the process.”

“In the context of a cycle, I would say it's changed dramatically from like if you thought about it a year ago probably wouldn't say I used it at all. To like, I use ChatGPT Pro almost every day. I use it for research, heightening the process of writing out things, doing additional research to kind of just like the message points I might normally give if I were going on TV, or offering things that we might suggest to put in polls. That sort of stuff.”

“I don't feel like I get to the good idea that I want to really do until I've trundled through 10, 20, 30 bad ideas. And that takes time to generate those bad ideas. ChatGPT is genius at that. It will crank out 30 bad ideas in 5 minutes, and that helps me get to the idea I want to get to.”

“I've played around with Meta’s and Google's. And then for creative I've used Midjourney. Then I think it's called Aura where you prompt once and it'll give you 2 options from different large language models, and then you can kind of like pick the one you like the best. It still like tends to be ChatGPT for me. My team will use different ones because they have different needs. There's some good AI options that our designers use pretty regularly to speed up their processes, even just within Adobe.”

5 of 19

6 of 19

We Were Stuck in Manual Mode

We didn’t hire more people — we fired the process.

Sales Processes

Web Design Processes

7 of 19

We Broke Through The Bottleneck

What took days or weeks now takes minutes — thanks to AI.

OLD WAY

AI-POWERED FLOW

100+ hours �saved monthly

8 of 19

We Asked AI To Pitch The Pollies

100% AI — 0% extra work.

Sales Proposal (10 minutes)

Website (60 minutes)

9 of 19

10 of 19

SCALING IMPACT WITH AI IN OPERATIONS

Data Use & Investment Considerations

    • Understanding data privacy
    • Determining appropriate investment 
    • Evaluating tool suitability

Key Benefits

    • Scaling impact on small teams
    • Accelerating task completion
    • Disseminating information
    • Content creation

11 of 19

TOOLS 

HR & COMPLIANCE

PROCESS BUILDING

MARKETING

AI AGENTS

12 of 19

CONSIDERATIONS

  • Data privacy

  • Values alignment

  • Bias

  • Brand governance

  • Environmental impact

  • Limited ability to measure impact of general AI use

13 of 19

14 of 19

  • Are we using Ai to optimize our process or just to prove we are “using Ai”
  • Should be complimentary to human driven decision making & strategy
    • Ex. Proof of concept product demo v. scaled SaaS solution

Using Ai to Build Smarter

15 of 19

  • Using & building tools that address challenges distinct to politics
    • Summarizing & insights from large scale data collection
    • Sentiment monitoring; nuanced to political speech

Ai to Build Smarter Politics

16 of 19

17 of 19

Tool Spotlight: Quiller

AI-driven content creation for fundraising emails, texts, press releases, op-eds, ads, scripts, petitions, and more. �

  • Fine-tuned on quality professional copy
  • Templates & chat modalities
  • Users own their content & data.
  • Customizable style, voice, and tone
  • Integrations with top industry CRMs�

Early Use Cases

  • 400x efficiency increase on dollars raised per minute spent
  • Brainstorm new messaging frames
  • Broadens content testing options

18 of 19

�Adoption Amongst Staff

    • Set goals and success metrics as a team
    • Train for new workflows, copyediting, etc.
    • Evaluation and rubrics before launch
    • Address workforce concerns directly

Tool Spotlight: Adoption

�Adoption Amongst Clients

    • Be a thought leader & educator to clients
    • Demonstrate value, efficiency, and quality
    • Work with clients to develop pilots
    • Anticipate and address concerns directly

19 of 19