Gantt traffic light Roadmap
DEPARTMENT OF PRODUCT
High priority
Q1
Q2
Q3
Q4
Traditional, Gantt Chart approach with priorities mapped in a quarterly timeline with traffic light colors to indicate health.
Low priority
iPad app
Admin backend
Invoicing tool
CRM
Theme based Roadmap
DEPARTMENT OF PRODUCT
Theme: Customer service support
Theme: User growth
Current
Near term
Future
Theme: Increase engagement
Theme: Enterprise
Themes explicitly called out for each piece of work. Subitems split out.
Time expressed as ‘current, near term and future’ to avoid exact date estimations.
Dashboard support
Reporting and analytics
Ability to export user data
Email marketing platform
SMS alerting via API
Refer a friend on desktop
Voucher creation tool
API integration
Reporting dashboard for sales team
Goal / OKR based Roadmap
DEPARTMENT OF PRODUCT
Marketing platform
20% sign ups via referrals
£2m additional revenues
Q1
Q2
Quarterly goals / OKRs called out and colors align to the pieces of work
Timeframe for the OKRs displayed as a line in the road.
Homepage redesign
External API
Self serve advertising platform
Voucher creation platform
5000 new users
Mobile app
Landing pages
Dashboard Roadmap
DEPARTMENT OF PRODUCT
Just shipped
Discovery
$50
CPA
$500
LTV
Key product metrics
Up next
78
NPS
Item 1
Item 2
Item 3
Item 1
Item 2
Item 3
Item 1
Item 2
Item 3
Quarterly OKRS
Discovery & Delivery Roadmap
DEPARTMENT OF PRODUCT
Discovery
Delivery
H1
H2
Roadmap split into ‘delivery’ and ‘discovery’ to communicate what’s being delivered vs. what is still in analysis.
H1 and H2 (half 1 and half 2) to give a rough indication of estimated completion dates.
CRM
Tool for sending emails and user segmentation
Payments
New payment provider incl. Mobile payments
Ecommerce platform
New ecommerce platform with payments integrated
Mobile app
Mobile app for ecommerce
Size scaled Roadmap
DEPARTMENT OF PRODUCT
High priority
Q1
Q2
Q3
Q4
The size of the item including the font size indicates the effort required for delivering this item.
Low priority
CRM migration
Admin backend
Invoicing tool
Admin backend
iPad app
More information