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Missouri Botanical Garden

Community Outreach Around the

Kasey Tipton & Bryana Nichelson

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Research Question

What does the community around the Missouri Botanical Garden need in terms of relationship building, outreach, and accessibility?

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Why we are interested

Having digital outreach methods can allow for relationship building to occur on a larger scale. It is a way for more people to be connected from anywhere they choose.

Benefits of Outreach

Digital Aspects

Community

Outreach is important because it can help a community be more connected. It allows for people to feel more connected. Also, it can allow for voices to be heard.

A community needs to feel connected in order to heal, get along, and feel like they are able to voice their opinions. Outreach can be crucial in community building.

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Summary of Evidence

  • Promoting Local Engagement
  • Improve Accessibility
  • Improve Digital Platforms
  • Focus on Engagement at an

Individual Level

  • Collaboration Efforts

Community Outreach and Engagement

From measuring the difference to making a difference with health information

Ottoson, J. M., & Green, L. W. (2005). Community outreach: From measuring the difference to making a difference with health information. Journal of the Medical Library Association, 93(4 Suppl), S49–S56. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1255753/

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  • Importance of Individual-focused outreach vs transitional & transformational engagement strategies
  • Focus on tailoring to communication to the needs of the community.

Summary of Evidence

Effective Strategies

When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy

Bowen, F., Newenham-Kahindi, A., & Herremans, I. (2010). When suits meet roots: The antecedents and consequences of community engagement strategy. Journal of Business Ethics, 95(2), 297–318. https://doi.org/10.1007/s10551-009-0360-1

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Summary of Evidence

Collaboration & Lessons From Other Gardens

  • Importance of digital engagement
  • Importance of educational outreach
  • Improving biodiversity conservation
  • It shows us how ideas can be inspired from other botanical gardens around the world

An Overview of Environmental Education for Millennial Visitors in Indonesian Botanic Gardens

Risna, R. A., & Gumilang, A. R. (2019). An overview of environmental education for millennial visitors in indonesian botanic gardens: Berkala Penelitian Hayati, 24(2), 101–106. https://new.berkalahayati.org/index.php/jurnal/article/view/26/12

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Proposed Experiment

Our proposed experiment includes surveying visitors at the Missouri Botanical Garden in order to figure out the percentage of visitors who live within 15 miles of the garden. Our hope would be to improve our outreach methods in order to promote individuals who live closer to the garden to visit. We learned about many different outreach methods within our articles. We have to make sure we understand what that community wants and needs from the garden in order to visit. We need to make sure that the garden is able to make it the most accessible and affordable as possible for the community.

The independent variable: Changing the outreach methods for the community within 15 miles of the garden

The dependent variable: Percentage of visitors who live within that 15 mile range of the garden.

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Our articles gave us many different outreach methods and techniques in order to improve the Missouri Botanical Gardens. Our hypothesis was answered because we were able to find the techniques and access to resources in order to help. We were able to figure out what has worked for other organizations that could potentially be applied to our work with the garden and community. The articles have shown us that we need to rebuild these relationships in order for the community to be balanced.

Summary & Reflections

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An Overview of Environmental Education for Millennial Visitors in Indonesian Botanic Gardens

Risna, R. A., & Gumilang, A. R. (2019). An overview of environmental education for millennial visitors in indonesian botanic gardens: Berkala Penelitian Hayati, 24(2), 101–106. https://new.berkalahayati.org/index.php/jurnal/article/view/26/12

From measuring the difference to making a difference with health information

Ottoson, J. M., & Green, L. W. (2005). Community outreach: From measuring the difference to making a difference with health information. Journal of the Medical Library Association, 93(4 Suppl), S49–S56. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1255753/

Collaborative Conservation by Botanical Gardens: Unique Opportunities for Local to Global Impacts

Raschke, A. B., Pegram, K. V., Melkonoff, N. A., Davis, J., & Blackwell, S. A. (2022). Collaborative conservation by botanical gardens: Unique opportunities for local to global impacts. Journal of Zoological and Botanical Gardens, 3(3), 463–487. https://doi.org/10.3390/jzbg3030035

When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy

Bowen, F., Newenham-Kahindi, A., & Herremans, I. (2010). When suits meet roots: The antecedents and consequences of community engagement strategy. Journal of Business Ethics, 95(2), 297–318. https://doi.org/10.1007/s10551-009-0360-1

The Intervention of Outreach: Best Practices

Tembreull, C. L., & Schaffer, M. A. (2005). The intervention of outreach: Best practices. Public Health Nursing, 22(4), 347–353. https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.0737-1209.2005.220411.x

Using Videovoice Methods to Enhance Community Outreach and Engagement for the National Children’s Study

Warren, C. M., Knight, R., Holl, J. L., & Gupta, R. S. (2014). Using videovoice methods to enhance community outreach and engagement for the national children’s study. Health Promotion Practice, 15(3), 383–394. https://doi.org/10.1177/1524839913503470

Integrating community-based participatory research and informatics approaches to improve the engagement and health of underserved populations

Kim M Unertl, Chris L Schaefbauer, Terrance R Campbell, Charles Senteio, Katie A Siek, Suzanne Bakken, Tiffany C Veinot, Integrating community-based participatory research and informatics approaches to improve the engagement and health of underserved populations, Journal of the American Medical Informatics Association, Volume 23, Issue 1, January 2016, Pages 60–73, https://doi.org/10.1093/jamia/ocv094

The Value of Community Engagement in Botanic Gardens with Examples from the Royal Botanic Garden Edinburgh

Foulkes, J. (2017). The value of community engagement in botanic gardens with examples from the royal botanic garden edinburgh. Sibbaldia: The International Journal of Botanic Garden Horticulture, 15, 121–128. https://doi.org/10.24823/Sibbaldia.2017.227

Science communication, public engagement, and outreach – informalscience. Org. (n.d.). Retrieved November 12, 2024, from https://informalscience.org/projects/communication/

Marsh, C. L., Gold, A. U., & Rongstad Strong, B. (2023). Elevating community voices through inclusive science communication: A case study of the We are Water program in the Southwestern United States. Frontiers in Communication, 8. https://doi.org/10.3389/fcomm.2023.1214105

References