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COCONIZER

A Coconut Story

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Riddle

Name a fruit which you can Eat, Drink or Burn to make Fire?

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Answer

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COVID-19

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Our Protectors

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Protectors Vs Polluters

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CONDITIONS FOR �PRODUCT CREATION

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  • Eco- friendly
  • Sustainable
  • Raw materials from the campus premises
  • Should be of current usage

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PRODUCT

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FIRST LAUNCHED IN

  • DC School of Management and Technology

Vagamon Campus

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Features of Coconizer

  • Natural and Eco-friendly product
  • Durable
  • Waterproof
  • Zero wastage of materials
  • Sustainable because of its natural properties
  • High potential material due to its high strength
  • Low cost, renewable material
  • Lightweight
  • Aesthetic

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Our Inspiration

YOOSAF SAID

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“A Waste is a waste, till we think it a waste.” – Yoosaf Said

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Products:

  • Coconut shell soap holder (Best Seller)
  • Wine cup
  • Tea cup
  • Bowls
  • Cutlery
  • Coconut shell flower vase
  • Pen holder

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PRICE

  • Rs. 75/-
  • (Coconizer bottle with 1 free sachet of sanitizer)

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PLACE

  • Within India
  • In tier 1 and tier 2 cities
  • Urban Population

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PROMOTION

  • Posters
  • Social media promotion
  • Product fair/display/presentation
  • Advertisement
  • Word of mouth
  • Newspaper promotion

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PROMOTION

Within the campus promotional strategy:

To conduct a poster making competition for the students as well as the faculty members.

The winning poster would be used as the standard poster across the campus to promote Coconizer.

The winner would also get a free Coconizer bottle with sanitizer sachet.

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Target Audience

Demographic

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      • Age: 18- 50 years

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      • Middle income group

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Psychographic

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      • Attitude and belief

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      • People who prefer sustainable living

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Geographic

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      • India

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      • Urban population

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PACKAGING

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MAJOR COMPETITORS

  • Yoosaf Said
  • G L Products Coconut Shell and Wood Handicraft Unit
  • Maria Kuriakose
  • Villagers INDIA

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SWOT ANALYSIS

STRENGTHS

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  • Large, diversified and potential market.
  • No need for macro-investment.

WEAKNESSES

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  • Lack of infrastructure

OPPORTUNITIES

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  • Rising demand for handicraft

products

  • E-Commerce and Internet are

emerged as promissory distribution

channels to market and sell the products.

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THREATS

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  • Competition in domestic market.
  • Increased and better technological

support and R&D facility in

competing companies

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Single

Segment

ROAD AHEAD

Targeting

Other

Segments

Diversifying

Worldwide

Market Leader

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THANKYOU