Building connections between immigrants and lawyers

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Team:

Joanna, Sebastian, Vinay, Mauricio, Brenda

www.getamicus.co

Problem & Social Impact

• According to USCIS, every year 6 million immigrants apply to stay in the US.
• According to our surveys, Google search results are overwhelming. Hard to know what information is relevant.
• Lawyers consultations average $100/hour. Not worth it for a 10-minute question.

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www.getamicus.co

How Do You Get Immigration Info?*

*Based on survey conducted in English & Spanish

Friends/Family 25%

Lawyers 22%

Internet 53%

www.getamicus.co

Do Search Results Answer Your Questions?*

*Based on survey conducted in English & Spanish

No 88%

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Yes 12%

www.getamicus.co

If websites have too much information, are you less likely to use its services?*

*Based on survey conducted in English & Spanish

Yes 75%

No 25%

www.getamicus.co

User Journey

User identifies problem.

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Examples:

-Google searches and ads

-Blog posts

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Problem: Impersonal, questionable quality

User knows how to solve their problem.

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Hire a lawyer for paperwork, casework.

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User decides how to solve their problem.

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Before:

-Contact a lawyer for a brief consultation

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After:

-Free consultation with Amicus

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www.getamicus.co

Solution: Simplify Legal Knowledge

• Chat with our platform, Amicus! Get quick answers to your questions.
• Amicus is trained to automatically answer simple questions until you need to contact a lawyer.
• Super easy to use--and free.
• No data collection, encryption for privacy -- CONFIDENTIALITY is key.

www.getamicus.co

From The Desk of Amicus Curiae, Esq.

• Amicus has a listing of quality lawyers that we vet with great ratings.
• Successful firms spend at least 2% of Gross Revenue on online marketing.
• A firm of 9 lawyers would spend $27,000 on online marketing alone.

Amicus wants a cut of that marketing budget!

• $85/month per firm or $900/year if paid upfront (DISCOUNT!)

www.getamicus.co

Use Amicus For Growth/Marketing?*

*Based on survey of lawyers across the country

Yes 40%

No 20%

Maybe 40%

www.getamicus.co

User Acquisition Plan

Time

Users

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*Stage 1: We’re here

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Stage 2: Keep it grassroots and local. Quality engagement, word of mouth. Community centers, churches. Free early adopter websites (i.e. Product Hunt), social media, SEO

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Stage 3: Google and Facebook Ads, Traditional Media. Begin Product Development for next iteration of product, expand to new market

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Stage 4: Begin rollout of Amicus 2.0

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www.getamicus.co

Operating Costs

• Web Hosting
• Software Engineers
• Language Experts
• Business Development/Community Outreach Manager

www.getamicus.co

Questions?