Official Website

www.hotstar.com/in || www.zee5.com || www.sonyliv.com

JioHotstar: Fully open access—stream free TV and live channels anonymously.

ZEE5: Allows casual free viewing from the landing page—no login required.

SonyLIV: Locked; registration is mandatory upfront.

Instagram

JioHotstar :13,651 posts 2.9M followers 311 following�ZEE5 :16,069 posts 1M followers 144 following�SonyLIV: 58,602 posts 4.3M followers 138 following

LinkedIn

JioHotstar : 898K followers 501-1K employees�ZEE5 :206K followers 201-500 employees�SonyLIV: 331K followers 1K-5K employees

YouTube

JioHotstar :11.2M subscribers 5.5k vidoes�ZEE5 : 18.3M subscribers 186k vidoes�SonyLIV: 184M subscribers 156k vidoes

Facebook

JioHotstar : 4.9M followers 3.8M likes�ZEE5 :2.4M followers 2.4M likes�SonyLIV:6.6M followers 3.9M likes

Product

JioHotstar

ZEE5

SonyLIV

Product Offerings

Live sports(IPL), Indian & international TV shows, movies, originals

Multilingual TV shows, movies, originals, HiPi social videos, sports (IL T20, Calcutta Football League)

Indian originals, TV shows, live sports, movies

Business Model

Hybrid: Free ad-supported + tiered subscriptions (Mobile, Super, Premium)

Freemium + subscription tiers (Standard ₹199/m, Basic ₹599/yr, Premium ₹999/yr, Family ₹1499/yr)

Subscription-based (mobile ₹599/yr; full ₹999/yr; avail. in India, UK, UAE)

Target Customers (age, gender, location)

Price-conscious + sports fans; also casual users via free access

Multilingual Indian viewers seeking free + premium regional/international content

Indian TV and sports lovers preferring originals and live events

Product

JioHotstar

Competitor 1

Competitor 2

USP

Mega library (300K+ hrs), live IPL, ultra-targeted ads at low price

Diverse regional languages, social video integration (HiPi), bundled regional packs

Deeply rooted originals (“Scam 1992”, “Rocket Boys”), early adopter of live sports integration

Price

Mobile ₹149/3 mo; Super ₹299/3 mo; Premium ₹499/3 mo

Standard ₹199/m; Basic ₹599/yr; Premium ₹999/yr; Family ₹1499/yr

Mobile-tier ₹599/yr; full ₹999/yr

How does this brand build trust?

Data-driven hyperlocal ads, bundled with telecom plans, accessible UX

Established Zee brand, cable partnerships, frequent festive promotions

Backed by Sony brand, acclaimed originals, transparent pricing via retail (“off-the-shelf”)

Selling Channels

JioHotstar app & website; bundled telecom, smart-TV OEMs

ZEE5 website/app; telco/DTH bundles; app stores

SonyLIV app/website; mobile retail (QR + offline) sales channels