1 of 13

MEDIA KIT

Kinan Salameh

Health, Lifestyle & Wellness 📍Dubai, UAE

425K

Instagram Followers

45.7K

TikTok Followers

2.29M

Top Reel Views

65% +

Audience in

GCC/ Levant

2 of 13

THE OPPORTUNITY

Why Kinan for European Hospitality Brands?

Gulf travelers are high-value guests

GCC outbound tourism to Europe skews toward long stays, luxury and repeat visits — exactly the audience concentrated in Kinan's reach.

Health & wellness halo effect

An audience that trusts his nutrition and wellness advice transfers that trust naturally to spa, wellness retreat and culinary hotel offerings.

Two platforms, one consistent voice

Instagram and TikTok reach overlapping but distinct GCC segments — broader campaign coverage without diluting the message.

Proven ability to convert attention to action

268–4,618 net new follows per reel and share rates above 4% show an audience that acts on his recommendations, not just watches.

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

3 of 13

ABOUT

Doc. On Camera.

Kinan is a licensed pharmacist and medical journalist who translates health, nutrition and wellness into fast, cinematic Arabic-language video, the format that built his following across the GCC and Levant.

Health & Nutrition

Grocery breakdowns, ingredient myths, everyday wellness explained simply.

Lifestyle & Fitness

Gym, routines and day-in-the-life content shot in a cinematic, relatable style.

Medical Journalism

Trusted, credential-backed takes — his pharmacy background gives brand messaging real authority.

CONTENT STYLE

Trendy, Editorial, Story-Driven Visuals

Example from a reel: warm, editorial lighting and unhurried pacing , the same tone that would carry a hotel spa, suite tour or restaurant feature.

425K followers

45.7K followers

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

4 of 13

REACH

A Two-Platform Footprint

INSTAGRAM

425K

followers • 952 posts

Top reel views

18–34 (75.4%)

Gender split

Top engaged countries

Saudi Arabia, United Arab Emirates and Lebanon

TIKTOK

45.7K

followers • 12-month view

Core age group

25–34 (43.4%)

Gender split

58% women / 42% men

Top engaged countries

Saudi Arabia, United Arab Emirates and Lebanon

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

77% women / 23% men

5 of 13

REACH

Instagram Footprint

INSTAGRAM

425K

followers • 952 posts

6 of 13

INSTAGRAM AUDIENCE

A Concentrated GCC & Levant Reach

THE TAKEAWAY

Kinan's follower base spans the region and beyond — but when his content performs, reach concentrates sharply in the GCC and Levant. On his top reel, 70%+ of viewers came from the UAE, Saudi Arabia and Syria alone.

For a hotel brand targeting Gulf travelers, that means concentrated regional reach without needing a GCC-exclusive creator.

Overall follower base (top 5 by country)

9.5%

Saudi Arabia

9.3%

United States

6.4%

Lebanon

5.9%

Egypt

5.6%

UAE

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

7 of 13

INSTAGRAM AUDIENCE

Young, Engaged, High-Intent Travelers

75.4%

of the audience is 18–34 — the prime age band for aspirational travel bookings

PEAK ACTIVITY

11:00 PM

Highest single-hour follower activity (9.4K active) — prime evening-scroll window for travel inspiration content.

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

8 of 13

TIKTOK AUDIENCE

A Fast-Growing Second Platform

58%

women

NET GROWTH

+25

net new followers, trailing 12 months

45,723

total followers, all time

TikTok skews slightly older and more female than Instagram (58% women, core age 25–34) — a useful complement for campaigns wanting to reach GCC women planning family or wellness travel.

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

9 of 13

TIKTOK AUDIENCE

City-Level GCC Targeting

Engaged story audience — trailing 28 days

Makkah, Jeddah

Beirut

Dubai

Riyadh

Amman

WHY THIS MATTERS FOR HOTELS

This isn't just country-level reach — it's city-level. Makkah, Jeddah, Riyadh, Dubai, Beirut and Amman are named individually among his most engaged audiences, meaning a hotel can point to specific feeder markets and outbound-travel cities when justifying the partnership internally, not just a broad “GCC audience” claim.

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

10 of 13

COLLABORATIONS

Brand Partnerships in Motion

Elyzee Hospital

Florentia Clinic

Huawei Arabia

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

Watch full Reel here

11 of 13

PERFORMANCE

Organic Reach That Outperforms Benchmarks

TOP REEL

Watch Reel here

2,286,194

views

Reach: 1,840,504�Engagement rate: 5.3%

Share rate 4.4% — among the highest drivers of reach

REEL

Watch reel here

626,724

views

Reach: —�Engagement rate: 5.4%

19K shares alone on a 59-second video

REEL

Watch reel here

627,977

views

Reach: 145,245�Engagement rate: 1.6%

268 net new follows from a single post

Industry benchmark for Instagram Reels engagement typically sits at 1–3%. Kinan's organic reels reach 5%+ — roughly 2–3x benchmark — driven primarily by shares and saves, the signals that indicate genuine audience trust.

Note on paid content: A boosted awareness reel (“One gentle tap”) reached 1.55M views at a 0.15% engagement rate — expected for paid reach campaigns, and included here for full transparency on both organic and paid performance.

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

12 of 13

THE MOMENT THAT PROVED IT

2.29M

organic views on a single reel — zero paid boost

1.84M

Accounts reached

4.4%

Share rate

5.3%

Engagement rate

KINAN SALAMEH | MEDIA KIT | CONFIDENTIAL

13 of 13

PARTNER WITH KINAN

Let's build a campaign for your property