Atrable

Record your life stories.

​

RISE Run the Future - Summer 2023

About Me - Seihyun (Shawn) Lee

Background

• Born in South Korea, live in the US now
• Love to sing
• Love to code too

Courage

• I wanted a club where I could sing on street during school lunch time, so I’m making one with my friends!

Curiosity

• Interested in how genuine, real friendships are formed

Superpowers

• Good in singing, good in coding

About CFO - David (Dongyoon) Shin

Background

• Born in New Jersey, moved to Tenafly in high school
• Love to do competitive swimming
• Also enjoys hanging out with friends

Why Join Atrable?

• I wanted to show other people that social media doesn’t need to be addictive to be fun!

Curiosity

• About how people interact with each other - sociology

Superpowers

• Can swim like a fish

Team and Advisors

Core Team

Peer Advisor

Seihyun Lee

(Founder)

David Shin (CFO)

Stiven

How do we make real friends?

We form real friendships when we

spend time together

more “shared experiences”

We form real friendships when we

understand each other’s life

Do existing social media platforms help us developing friendships?

Quick Research 🤓

People say…👂

Daniel (16)

• “I had a phone pretty late, and when I had it, all of my friends were on social media”
• “Cause I’m just looking at pictures… when it gets to an extended period of time, you know, then it just becomes like Eh, so I just turn it off I guess.”

David (15)

• “To connect with friends and see funny videos”
• “I sometimes feel lonely, cause I’m not doing anything”

​

CUSTOMER STORIES

→ They started using social media to connect with friends, but they are unsatisfied because using it often feels like a waste of time.

71%

of heavy social media users report loneliness.

(CNBC, https://www.cnbc.com/2020/01/23/loneliness-is-rising-younger-workers-and-social-media-users-feel-it-most.html)

RESEARCH

“Students who limited their use of Facebook, Instagram, and Snapchat to 30 minutes a day for three weeks had significant reductions in loneliness and depression”

(A study from UPenn, https://guilfordjournals.com/doi/abs/10.1521/jscp.2018.37.10.751, https://www.health.harvard.edu/blog/is-a-steady-diet-of-social-media-unhealthy-2018122115600)

🤔

🤨

???

RESEARCH

“Students who limited their use of Facebook, Instagram, and Snapchat to 30 minutes a day for three weeks had significant reductions in loneliness and depression”

(A study from UPenn, https://guilfordjournals.com/doi/abs/10.1521/jscp.2018.37.10.751, https://www.health.harvard.edu/blog/is-a-steady-diet-of-social-media-unhealthy-2018122115600)

What do they have in common? 🧐

Easily-consumable contents

→ takes just a couple seconds to see and fully understand the posts

Easily-consumable contents

→ takes just a couple seconds to see and fully understand the posts

Is that the problem?

Yup

PROBLEM

When it’s too easy to consume the contents…

• You won’t give each of them long attention, you’ll just glance through them
• You won’t spend much time with each post your friends uploaded
• Less feeling of “spending time” together

→ using existing social media platforms doesn’t effectively help us deepening friendships

PROBLEM

Make contents a bit more difficult to consume? 🤓

IDEA

Like using audio and video instead of photos.

IDEA

Difficult to “consume”

Only the ones who actually care about you would play and consume your contents

More focus on the experience itself, rather than the appearance

Would take more time to watch it

Feeling of “spending time” with them

Easier to develop deeper friendship

More “shared experiences”

Difficult to compare & judge others

Solution to the social & mental health issues of social platforms!

Vision

To use audio / video diaries to share experiences with friends more vividly & meaningfully.

Ultimate goal: Help people form deeper friendships by providing easy methods to understand each others’ life (audio/video diaries & chats).

Prototype

Learnings:

• They love the design and the idea of the app,
• They like the genuineness they feel when watching raw audio & video footages of their friends
• They don’t get to use it in daily basis though; it’s not ready to replace the existing social media platforms.

Updates: New features to make the app more engaging & safe

Use audio/video diaries (like vlog) as a method to share our stories & understand each other better

“Would this work?”

Test Users: My friends, my friends’ friends, and my friends’ friends’ friends

The Future is People.

In South Korea, honest vloggers on YouTube are rising as a part of the popular culture.

• People want to spend their time on humanistic feeling contents, mainly because many of them miss genuine, humanistic feeling interactions.

Atrable = vlog sharing platform, but for friends

• We provide easy ways for ordinary people to intimately communicate with friends
• Audio/video diaries & chat
• Unlike YouTube, the audiences (“viewers” / “visitors”) would mainly be friends rather than the general public, and their conversation would be even more personal and intimate.

People will miss people as society develops.

Goals & Next Step

Month 1 & 2: Make the app more engaging

• “Waitlist” and “Time Capsule” feature
• Top secret 🤐
• Get feedbacks & update the app

​

Month 3

• Start advertising in school & local community
• “Only Besties” feature
• 🤐
• Get feedbacks & update the app

Month 4

• Start promoting it globally
• Get feedbacks & update the app

Thanks!

​

​

Get Atrable on: https://get.atrable.com or →

Special thanks to David Shin, Daniel Mun, and Stiven for being my friends, Dr. Diana Freed and Dr. Yaxing Yao for being my mentors, Unsplash and its artists for royalty free photos, and you (yeah you right there who’s reading this right now) for listening to my presentation.