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ANNUAL MEETING

November 17, 2020

Purple Line Corridor Coalition

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PLCC Annual Meeting: Purpose

Sharing the state of our work in a dramatically changed world and recommitting to an equitable �Purple Line Corridor

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Agenda

Purple Line: Where are we? Where are we headed? (elected officials; MTA; PL resident)
Panel: Forging ahead in challenging times: action along the corridor (w/Q&A)
Short break in the late morning
Remarks from small business owner
Review of progress from PRO Neighborhoods grant
Breakouts: (1) Access to Transportation; (2) Economic Development; (3) TOD
Closing remarks (elected officials)
Next Steps

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Follow us on Social Media

#PurpleLine

#PLCC

@PurpleLineCC

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Chat Introductions

Name
Organization
One phrase or short sentence about why you’re here today

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Polling

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Sheila Somashekhar�Director, PLCC

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Thank you to today’s sponsors!

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Purple Line: Where are we now and �Where are we headed?

Opening remarks from PLCC’s Equity Leadership Council

Delegate Jheanelle Wilkins
CM Deni Taveras

Speakers

Gerrit Knaap, NCSG
Sheila Somashekhar, PLCC
Matt Pollack, MTA
Isaías Portillo, resident & activist

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Delegate Jheanelle Wilkins

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Prince George’s County Council Member �Deni Taveras

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Gerrit Knaap�Director, NCSG and �Co-chair PLCC steering committee

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COVID-19 in the Purple Line Corridor

Case counts by zip code, as of 11/16/20, from MD Department of Health

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Jobs located in the corridor – QCEW data

Booming job market in the Purple Line Corridor over the last 20 years
Particularly in the west side of the corridor: Bethesda and Silver Spring
Data only shows the first 3 months of 2020 (no COVID impact)
Likely dramatic losses later in 2020, but data is not yet available

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Unemployment

September 2020 unemployment rates were 9.1% in Prince George’s and 6.6% in Montgomery
Montgomery is improving faster
Gap between the counties had been narrowing since 2010 – now it is widening

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Home prices are on the rise

Steady price increases across the corridor since 2015
Median sale price exceeds $320k in every zip code in the corridor

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Rent Increases Across Corridor

Steady rent increases since 2014 in most zip codes

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INSERT CONSTRUCTION PHOTO

UNCLEAR IMPACT OR TIMELINE FOR CONSTRUCTION DISRUPTIONS

Construction disruptions

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Small businesses are struggling

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2020 has been tough.

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But we are ready for 2021.

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Our Power: An Organized Network

First, our network is bigger and more organized than it ever has been. Includes nps, public agencies, elected officials, organizing bodies, anchor healthcare institutions like Kaiser and my employer UMD. We’ve had over 150 entities participate in our issue area action teams in some way and have been successful in getting disparate groups to begin rowing their oars in the same direction.
In the year ahead we plan to expand the tent. We already have banks and developers at the table, and in the year ahead we want to deepen our engagement with them, with faith communities, property owners who can help take our work to action and make real progress. We also will work to lift up the voices and aspirations of corridor residents and sbiz owners who are most affected by the PL and our work.
14 Steering Committee members
~160 action group members
57 CDA signatories
~1,000 stakeholders engaged (residents and organizations/agencies
In 2021 we want to get more strategic about who is and isn’t at the table. Lifting up the voices of small businesses and residents, hard work. Engaging faith communities, developers, those who can provide capital.

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PLCC Steering Committee

National Center for Smart Growth
Enterprise Community Partners
Montgomery County Executive office
Prince George’s County Executive office
Prince George’s Planning Department
Montgomery Planning Department
CASA
Montgomery Housing Partnership

Housing Initiatives Partnership
Latino Economic Development Corporation
Purple Line Now
Kaiser Permanente
Prince George’s County Councilmember Dannielle Glaros
Montgomery County Council Member Evan Glass

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Our Power: Attracting Collective Investment

$5M JP Morgan Chase Pro Neighborhoods investment to LEDC, NHT, and Enterprise
Over $1M invested in affordable housing through Kaiser Permanente
$2M Federal Transit Administration grant for Transit-Oriented Development planning
Additional support from Center for Community Investment; Prince George’s and Montgomery Counties; US Economic Development Administration; and more

racism

Black Lives Matter

twin pandemics

oppression

equity

organizing

redlining

segregation

power

community voice

deportation

NIMBY

exclusionary zoning

discrimination

undocumented

criminal

citizenship

evictions

gentrification

grassroots

transit equity

I’ll close by saying that 2020 and particularly BLM has pushed us all to think more deeply about where we fit into a history that’s being written as we speak – a reckoning with our nation’s history of racism that we are all a part of. Although equity has always been central to how we view PLCC’s work, we are deepening our commitment – looking at our goals, how we collect data, how we do business – and understanding how policy, zoning, public decisionmaking have helped create the disparities we see on the corridor along racial lines. we invite you to be part of that journey. In early 2021 We’ll be hosting an event exploring the history of segregation along the PL – stay tuned.

Equity has always been implicit in what we do, our goals. We like so many are committing to an even deeper and more specific focus on how race and racism play into our work and how we can tackle that in our work and in how we operate, who we hire, what data we collect, how we define success. We are going through that process starting with understanding our history better and invite you to learn with us – stay tuned for redlining event in early 2021.

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racism

Black Lives Matter

twin pandemics

oppression

equity

organizing

redlining

segregation

power

community voice

deportation

NIMBY

exclusionary zoning

discrimination

undocumented

criminal

citizenship

evictions

gentrification

grassroots

transit equity

2021

This is our year to work.

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�

�Matthew Pollack, PE, PMP

Executive Director, Transit Development and Delivery

Maryland Department of Transportation Maryland Transit Administration �

�

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PURPLE LINE PROJECT UPDATE

MDOT and MDOT MTA are currently working on a parallel track to deliver the Purple Line:

Negotiating with the Concessionaire, Purple Line Transit Partners (PLTP)
Implementing a short- and long-term plan to deliver the project on its own.

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PURPLE LINE PROJECT UPDATE

MDOT and MDOT MTA are currently working on a parallel track to deliver the Purple Line:

Negotiating with the Concessionaire, Purple Line Transit Partners (PLTP)
Implementing a short- and long-term plan to deliver the project on its own.

Short-Term – State management of design and construction
Re-solicitation for a replacement Concessionaire
Long-Term – Concessionaire completion of construction and responsibility for the 30-year operations and maintenance period.

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PURPLE LINE ON-SITE ACTIVITIES

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PURPLE LINE ON-SITE ACTIVITIES

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PURPLE LINE ON-SITE ACTIVITIES

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PURPLE LINE OFF-SITE ACTIVITIES

MDOT MTA and the contractors have been �working together to continue:

Manufacturing;
Design and permitting.

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Project funding is in place.
The long-term plan is still under development.
The P3 model remains beneficial for the Purple Line.
Community collaboration remains critical to project success.

PURPLE LINE PROJECT CONTINUATION

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QUESTIONS

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Isaías Portillo �Resident of the corridor and grassroots activist

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What stood out to you?

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PLCC Panel:� �Forging Ahead in Challenging Times… �Action Along the Corridor

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Forging Ahead in Challenging Times… Action Along the Corridor

Moderator

David Bowers, Enterprise Community Partners

Panelists

Marla Bilonick, Latino Economic Development Center (LEDC)
Jorge Benitez-Perez, CASA
Patricia Parker, Central Kenilworth Avenue Revitalization CDC (CKAR)
Lisa Butler McDougal, Sowing Empowerment & Economic Development (SEED)

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Latino Economic Development Center-LEDC

LEDC is providing targeted technical assistance and access to finance to small businesses located in proximity to Purple Line construction efforts. The work we are doing with small businesses there is as follows:

FINANCING - As a CDFI, LEDC is providing loans to Purple Line impacted businesses including a tailored Purple Line product. We were able to provide 8 Purple Line businesses with PPP loans. The Average PPP loan in this group was slightly below $30K.
TECHNICAL ASSISTANCE - are providing Purple Line businesses with targeted (and on-site, when possible) technical assistance, often time engaging and subsidizing expert consultant advisors. During COVID we have been helping our clients to access local, state, and federal assistance (through Montgomery and Prince George’s counties; Takoma Park, state of MD, and SBA). During this time, 75% of our TA engagements have focused on helping clients access recovery support. Other areas of assistance included lease/rental negotiation, establishing an online presence, and legal counsel around business sale and reopening.
TRAINING - LEDC offers Purple Line businesses with workshops on relevant business management topics. During the pandemic we have moved to virtual platforms and have been providing webinars on topics including local financial assistance programs and lease negotiation. One recent event was held in partnership with the Prince George’s County Council and Economic Development Corporation.
ADVOCACY - LEDC supports Purple Line businesses by facilitating and conducting advocacy efforts that advance their best interests, primarily in the area of commercial tenant rights. This includes participating in local and state task forces around business challenges during COVID (we sit on MoCo CE Elrich and Council President Katz’s COVID recovery task forces)
MARKETING - LEDC has created a Directory of businesses we’ve supported overall, including PL, that is searchable. We also support corridor-wide marketing efforts that will promote individual stops as distinct “destinations” as well as the overall Purple Line. We also are participating in community wide events that promote the corridor and/or neighborhoods along the PL. There is a natural fit between the small business PL working group and the Place-making group/activities for PL.

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Renters Plight and Fight in Metropolitan Washington

Jorge Benitez-Perez Community Organizer

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Imminent threat: Increasing rent

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More profit for owners = worsening conditions for tenants

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Renters are Fighting Back through Organizing, Advocacy, Coalition Building and Rent Strikes

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Central Kenilworth Avenue Revitalization CDC (CKAR)

Forming strategic partnerships to implement projects in the Greater Riverdale community, including community and economic development, workforce training, environmental sustainability, business retention, and advocacy.

Environmental Sustainability

Grow Green With Trees

Edmonston Road Rain Garden

Business Resiliency

Alamo Restaurant

East Pines Pharmacy

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Workforce Development &�Training Place-Based Initiative

Community Leadership Meetings

Sarvis Café & Empowerment Center

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Community Engagement

Supporting Restaurants & Feeding families during COVID-19 pandemic
Collaboration with Schools

Outreach at Community Events

ESOL Program

ESOL Program

Community Outreach

Int’l Day at Templeton Elementary

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Sowing Empowerment & Economic Development, Inc. (SEED) provides food, clothing, education and training while promoting self-sufficiency and empowerment directly to low- to moderate-income families and communities. Through academic achievement, housing & economic development and community services, SEED will create environments where all individuals are empowered, all children are nurtured, families are strengthened, and communities are transformed.

SEED, a HUD approved housing counseling agency, also operates a K-8 charter school, afterschool and summer enrichment programs, a food distribution center and a clothes closet. In addition to its Riverdale, MD headquarters, SEED expanded its operations with the opening of an office in Detroit, MI focused on housing counseling & education, emergency food and clothes distribution.

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Outreach increased from 60 families per week to more than 250. In the last 8 months of the pandemic SEED has distributed nearly 200,000 pounds of fresh produce; 150,000 pounds of pantry staples, 75,000 prepared meals and nearly 40,000 diapers.

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SEED Food Distribution Center as a Community Food HUB

Service areas - Districts 1-4
New Pantry partners – Most through Greater Riverdale Cares Initiative

New Carrollton Municipal Center
LAYC
Christian Life Center
St. Bernard’s Church
College Park of Nazarene
Turner Memorial
Fountain Community Enrichment

Expanded capacity with the addition of 2 cold storage trailers sponsored

by Kaiser Permanente

Family Market @ EXCEL - 138 households in Landover
Diaper distribution through the DC Diaper Bank serving more than 100 babies monthly

Emergency Distributions w/Councilmember Glaros office resulted in more than 100 babies served in two weeks

Virtual Housing Counseling
FTHB Classes
Financial literacy series
One on One Counseling

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Headen Spring Development

The vision for Headen Spring is to present the Riverdale and surrounding community with a affordable housing and

community services campus that will serve ethnically and economically diverse populations adjacent to the Riverdale Road

stop on the Purple Line. The site is a 10-acre parcel within a ¼ mile of the Purple Line Riverdale Park Station which will

include nearly 300 units of mixed-income, senior and workforce housing.

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Q&A

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Stretch Break

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�Lene Tsegaye�Owner, Kefa Café�

Photo credit: Dan Reed

Remarks

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PRO Neighborhoods: �Grant Update

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PRO Neighborhoods

Partnerships for Raising Opportunity (PRO) in Neighborhoods is JPMorgan Chase’s $125 million, five-year commitment to equip community leaders with the tools to promote neighborhoods of opportunity where diverse individuals and families at all income levels can thrive. Enterprise Community Partners, National Housing Trust and Latino Economic Development Center formed a collaborative to address affordable housing and small business needs in the Purple Line Corridor and are recipients of a $5 million 2019 PRO Neighborhoods Award.

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Key Elements of the PLCC’s Federal Transit Administration (FTA) grant

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Transit-Oriented Development (TOD)� Planning Grant

Maryland Transit Administration selected December 2018 for $2M grant.
Partnership among MTA, M-NCPPC, Montgomery and Prince George’s Counties, and National Center for Smart Growth (project lead).
Collaborative planning to coordinate transit-oriented-development and increase access to transit in the Purple Line Corridor.
Timeline: (July) 2020 – 2022

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TOD Planning Grant Tasks

Getting underway:

Formalize/Expand Multi-stakeholder Collaborative for Coordination, Engagement and Monitoring
Develop Corridor–Wide Multi-Mobility and TOD Analysis
Design Comprehensive Economic Development Plan and Business Preservation Strategy
Prepare Detailed TOD Finance and Implementation Strategy

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Opportunities to Engage

Breakout Discussion Questions (in just a minute) to share your perspective on several key elements of the project at this starting point.

Spring 2021: Review baseline and other elements�
Fall 2021: Review alternative investment and policy scenarios.�
Early Winter 2022: Review draft recommendations regarding alternative investment and policy scenarios.

Sign up for updates on our website: purplelinecorridor.org

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Breakout Room Discussion

We will have more than a dozen breakout rooms. You will choose from one of 3 breakout topics:

Access to Transportation
Economic Development
Transit-Oriented Development (TOD)

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If you choose Access to Transportation

You will discuss

What investments or policy changes do you think are needed to make the Purple Line a more attractive and equitable multi-modal transportation option?

(including local road network, public transit network and connections, bicycle and pedestrian mobility, pedestrian friendliness, and safety, etc.)

Where, especially considering the racial and economic diversity of the Purple Line corridor, are such changes most needed?

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If you choose Economic Development

You will discuss

What do you view as the current strengths of the Purple Line corridor economy (e.g. business attraction and retention, employment opportunities, entrepreneurship opportunities, local small business ownership) – and where do you see those particular strengths?

In what ways should the Purple Line economy evolve to become more racially equitable?

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If you choose Transit Oriented Development

You will discuss

Where within the corridor would you most like to see:

New and/or redevelopment of housing?
New and/or redevelopment of office space?
New and/or redevelopment of retail/commercial services?
Parks, plazas or open public space?

Where in the corridor do you think has the greatest potential for racially equitable transit-oriented development?

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Breakout Room — Instructions

You will have 30-35 minutes – each group has 2 questions … try your best to address both
When you get into breakouts, someone PLEASE volunteer to serve as a facilitator (while still sharing your views)
Someone ELSE volunteer to scribe for your breakout room
Everyone else – support a constructive conversation. Let everyone’s voice be heard. Speak and listen with respect!
Scribes – use the link to your GoogleForm to input your answers so we have an e-record of your discussions. Feel free to use a Word doc to copy and paste into the form if you’d like

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Prince George’s County Council Member (District 3)�Dannielle Glaros

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Polling

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Thank You!

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Stay engaged with us in 2021

@PurpleLineCC

http://purplelinecorridor.org/

Thank You!