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As part of the test, we will evaluate the overall impact of the brand: its visuals (logo, colors, fonts, etc.), tone of voice, and so on.

In addition to the logo, colors, and key visuals, you can demonstrate the brand identity by applying it to a few key touchpoints that are important to you (for example, a billboard).

The total length should not exceed 5 slides.

! Please note - this test won't reveal how individual elements of the identity (e.g., how effective the proposed logo is) are performing, but it will show whether the brand identity works as a cohesive whole.

template

BRAND IDENTITY TEST

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What to do next?

Take a look at the test templates and select the most important brand identity touchpoints for you to test. Copy those and insert your own concepts into them.

Each template includes a specific example using Decathlon as a reference.

template

BRAND IDENTITY TEST

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Your concepts

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Space for copying the templates and adjusting them according to your needs

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Templates

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CITYLIGHT

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BILLBOARD

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MOBILE PHONE

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LAPTOP

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SOCIAL MEDIA POST

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Name of your brand

Short caption?