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Title : Mobile marketing for technology brands : A study on app based advertising

Represented by Astha Borgohain(A914138124012)

Aishika Sahoo(A914138124010)

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Agenda

Introduction

The growth of mobile app usage

Advantages

Case studies

Summary

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Introduction�

Definition of Mobile Marketing: Mobile marketing refers to advertising and marketing activities conducted through mobile devices.
Importance in Modern Marketing: With the global increase in smartphone usage, mobile marketing is now a critical channel for brands, especially in technology.
Focus on App-Based Advertising: App-based advertising involves showing ads within mobile apps, a popular platform due to the high engagement rate.

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The Growth of Mobile App Usage

Rising Smartphone Adoption: Over 6.5 billion smartphones are expected globally in 2025, offering vast advertising opportunities.
App Usage Surge: In 2024, mobile apps account for over 90% of the time spent on mobile devices, highlighting a key advertising avenue.
User Engagement: People spend more than 4 hours per day on apps, making them a lucrative space for advertisers.

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Advantages of app based advertising for tech brands

Targeted Advertising

High Engagement

Since users are actively interacting with apps, the likelihood of them engaging with ads increases.

Rich Media Formats

Video, interactive ads, and AR (Augmented Reality) ads make app-based advertising more dynamic and engaging.

Apps allow for precise user targeting based on behavior, location, and preferences, making ads highly personalized.

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Case Studies of Successful App-Based Advertising in Tech Brands

Apple’s App Store Ads: Apple's search ads within the App Store have been highly successful in driving app downloads, leveraging user intent.

Google Ads for Apps: Google’s Universal App Campaigns are a key example of using AI to optimize app install ads, generating billions in revenue for tech brands.

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Future of app based advertising for technology brands��

Growth of AR & VR Ads: With the rise of augmented and virtual reality, tech brands are experimenting with more immersive ad formats.
AI-Powered Personalization: Machine learning will allow for even more sophisticated targeting, improving user experience and ad relevance.
5G and the Future: The adoption of 5G networks will enhance mobile ad delivery speed and quality, leading to more innovative ad experiences.
App Ecosystem Integration: Expect deeper integration of advertising across various app ecosystems, creating more cohesive and seamless user journeys.